Pamela Grow

OCTOBER 16, 2023

Just this month, Google made crucial changes to Gmail in an effort to combat spam and improve user experience. If your nonprofit engages in email fundraising, these are changes you’ll need to be aware of. Clear Spam Rate Threshold: Google is setting a clear spam rate threshold for mass senders, including nonprofits.

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gMail Awareness Spam Rate 52

Nonprofit Tech for Good

JUNE 1, 2021

The 2021 Open Data Project [ español , français ] seeks to gain a better understanding of how nonprofits, NGOs, and charities worldwide use technology for digital marketing and fundraising. To receive future updates about the Global NGO Technology Survey data, please sign up for Nonprofit Tech for Good’s email newsletter.

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Nonprofit Tech for Good

APRIL 9, 2012

In general, most direct marketing pitches and fundraising asks are ignored and increasingly an overuse or incorrect use of hashtags can do more harm to your nonprofit’s brand on Twitter than good. Below are five actual tweets by nonprofits. Related Links: Webinar: How Nonprofits Can Successfully Use Twitter and LinkedIn.

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Spam Twitter Voice Nonprofit 193

The Modern Nonprofit

JANUARY 23, 2024

Estimated Reading Time: 3 minutes Emailing Like a Pro: Navigating Gmail and Yahoo’s New Sender Requirements Imagine this: You’ve crafted the perfect email for your nonprofit’s big campaign, hit ‘send,’ and then… silence. In the bustling world of nonprofit work, we know you’ve got a lot on your plate.

gMail 101

gMail email Yahoo Spam 101

Nonprofit Tech for Good

AUGUST 9, 2021

This is the eighth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Related Webinar: Social Media Best Practices for Nonprofits. LinkedIn Pages.

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Linkedin Practice Social Media Sponsor 362

Media Cause

NOVEMBER 28, 2023

On February 1, 2024, Google and Yahoo will roll out new requirements, which include bulk senders authenticating their emails, making unsubscribing easy, and staying under a spam rate threshold. Low User-Reported Spam: Senders must stay under a 0.3% spam rate threshold or risk being marked as spam.

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gMail Yahoo email Spam 72

Nonprofit Tech for Good

APRIL 9, 2012

In general, most direct marketing pitches and fundraising asks are ignored and increasingly an overuse or incorrect use of hashtags can do more harm to your nonprofit’s brand on Twitter than good. Below are five actual tweets by nonprofits. Related Links: Webinar: How Nonprofits Can Successfully Use Twitter and LinkedIn.

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Spam Twitter Voice Nonprofit 100

NonProfit Hub

JANUARY 28, 2021

Did you know that the average open rate for the nonprofit organization is around 25.17%, much higher than the industry average open rate, which is just 21.33%? email marketing is one of the most effective channels for nonprofit organizations. Here are 5 nonprofit email marketing mistakes to avoid. .

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email Marketing Spam Rate 84

Nonprofit Tech for Good

AUGUST 24, 2020

This is the third post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Related Webinar: Website & Email Marketing Best Practices for Nonprofits.

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Practice Nonprofit Newsletter News 352

Nonprofit Tech for Good

NOVEMBER 9, 2020

By Kim Peterson , Content Marketing Specialist for Give by Cell , a technology company that provides mobile fundraising tools and text messaging services to nonprofits. With average email open rates at 20% for nonprofits , many organizations struggle to grab the attention of supporters, volunteers, and donors. Donor Follow Up.

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Communication Donation Tech Tools 300

Nonprofit Tech for Good

APRIL 10, 2022

This is the ninth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Related Webinar: Social Media Best Practices for Nonprofits.

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Twitter Practice Social Media Nonprofit 350

TechImpact

MARCH 19, 2014

Proof reading, avoiding spam triggers, ensuring it’s mobile optimized, creating alluring subject lines are all imperative to the success of the newsletter and what the content inside is promoting. In a previous post we discuss the importance of making sure your nonprofit’s emails are optimized for the mobile user. Add in content.

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Newsletter Spam Template Nonprofit 247

Bloomerang

FEBRUARY 5, 2024

Nonprofits who care about donor retention employ numerous strategies to keep their donors coming back year after year. Personal acknowledgments, impact reporting, and a strong monthly giving program are some of the cornerstones to a high donor retention rate. Savvy fundraisers have always kept donor retention top of mind.

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Retention Gift Donor Pledge 95

Bloomerang

JUNE 3, 2021

You could make a few typos, offend someone, send too many emails, or land in the Spam folder. Truth: You can prove this point to yourself in about 3 seconds by checking your open rate. If you’re like most nonprofits, it’s around 23%. . Providers penalize senders who send emails that are opened at a low rate.

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email Marketing Spam Fundraising 92

Nonprofit Tech for Good

SEPTEMBER 28, 2014

In fact, in 2013 for every 1,000 fundraising messages delivered, nonprofits raised $17. Furthermore, email still dominates among online adults of all ages and thanks to the rise of social media, e-newsletter growth in the nonprofit sector grew 14% in 2013, especially for small nonprofits. Nonprofits send out an average of 3.8

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Newsletter Practice Social Media Social Network 267

Connection Cafe

OCTOBER 1, 2019

Starting during the weekend of Black Friday, Cyber Monday and #GivingTuesday in 2016, Gmail introduced a new method for measuring the quality of engagement when it comes to email deliverability from the email sender to determine if an email should be delivered to an inbox, known as the inbox placement rate.

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Rate email Spam gMail 37

sgEngage

FEBRUARY 17, 2023

If you feel a little unsteady about your nonprofit’s fundraising right now, you are not alone. Navigating a challenging economy, the rising cost of living, and staffing issues, many nonprofits are feeling the heat. We’re not in unprecedented times,” said Shannon McCracken, CEO of The Nonprofit Alliance. But take heart.

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email Communication Effective Fundraising 74

Bloomerang

DECEMBER 21, 2021

In part three of this series on how to become a great nonprofit storyteller, I talk about the practical skills you need to tell an effective story. Do they send your emails to spam? . Look at your email open rates, social media interactions, and other data points. Did your engagement rate improve? . Engagement.

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Storytelling Help Measure Audience 111

TechImpact

FEBRUARY 24, 2014

Nonprofits are seeing their read rates plummet and their content click rates fall even further. One of the biggest pitfall your nonprofit can make is not optimizing your emails for the mobile reader. Of late, however, email marketing campaigns have suffered. Here are 5 ways to reduce this decline in email interaction.

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email Marketing Metrics Spam 227

TechImpact

JULY 16, 2014

According to a 2013 study conducted by Blackbaud , overall donations to nonprofits increased in 2013 by 4.9%, and digital donations increased 6.4%. The answer lies in the way nonprofits are catering o the demands of its donor network. The answer lies in the way nonprofits are catering o the demands of its donor network.

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Donor Effective Fundraising Blackbaud 237

EveryAction

AUGUST 11, 2016

We’re just over halfway through 2016 and, if we’ve learned anything so far, it’s that online fundraising has really found its stride in the nonprofit sector. Let’s take a look at some newly released nonprofit email deliverability findings and find out what you can do to reduce fundraising revenue losses simply by sending better email.

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email Spam Money Fundraising 100

Bloomerang

MARCH 13, 2023

The average nonprofit email open rate is 23%. 85% of all emails are spam. But we have a tendency to leave our common sense at the door when we cross the thresholds of our nonprofit offices. The post Nonprofit Email Communication Truth: Quantity Is As Important As Quality appeared first on Bloomerang.

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email Communication Mail Nonprofit 123

Neon CRM

JUNE 8, 2023

When it comes to receiving communication from nonprofits, donors have a clear favorite: Email! Our latest research uncovered that 48% of donors cite email as their preferred method of communication from nonprofit organizations. If your nonprofit’s email list growth has been stagnant, check out the tips below.

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email Newsletter Contact Nonprofit 59

sgEngage

FEBRUARY 18, 2023

If you feel a little unsteady about your nonprofit’s fundraising right now, you are not alone. Navigating a challenging economy, the rising cost of living, and staffing issues, many nonprofits are feeling the heat. We’re not in unprecedented times,” said Shannon McCracken, CEO of The Nonprofit Alliance. But take heart.

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email Communication Effective Fundraising 67

Everyaction

AUGUST 23, 2018

When sending a fundraising email, nonprofit Digital staff are keenly aware of the metrics that they need to achieve; a high open rate means the most people are actually seeing the content of the email, and a high click rate indicates that the email's messaging was persuasive enough to move people to donate.

Metrics 49

Metrics Spam Fundraising Rate 49

The Science Behind Engaging your Supporters

OCTOBER 24, 2018

This October 31 st , it’s not ghosts and ghouls that most nonprofit fundraisers are worried about. As the End-of-Year fundraising season approaches and strategic planning for 2019 looms, technological advances, donor demographic shifts and nonprofit workloads all pose challenges for nonprofit fundraising professionals.

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Fundraising Spam Database Social Media 66

Media Cause

APRIL 22, 2022

Asking for support of one kind or another is a big part of nonprofit email marketing, and it’s crucial to always have a place for people to support your mission in your emails. If your open rate is low, consider testing one subject line against another to see which one prompts more people to open. Show + Tell. We’re here to help!

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email Practice Marketing Test 52

Whole Whale

AUGUST 25, 2021

Small nonprofits saw a 17% decline in donations during April, May, and June 2020 compared to the prior year. The outlook for nonprofits in 2021 and 2022 seeking more donations is optimistic—this is especially true if your nonprofit is flexible and willing to adapt to the online donation ecosystem. 2015 Stats. Mail stats.

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Stats Trend Mail Fundraising 96

Nonprofit Tech for Good

OCTOBER 5, 2011

The following is an excerpt from Chapter 6 in the newly released Social Media for Social Good: A How-To Guide for Nonprofits. The best practice listed below are result of spending the last three years maintaining and building the Social Media for Nonprofit Organizations LinkedIn Group. for Nonprofits. for Nonprofits.

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Linkedin Group Practice Management 195

Bloomerang

MARCH 13, 2023

The average nonprofit email open rate is 23%. 85% of all emails are spam. But we have a tendency to leave our common sense at the door when we cross the thresholds of our nonprofit offices. The post Nonprofit Email Communication Truth: Quantity Is As Important As Quality appeared first on Bloomerang.

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email Communication Mail Nonprofit 75

Whole Whale

FEBRUARY 1, 2021

We love SMS because it boasts a 99% open rate, and users are more likely to respond. And with the advent of numerous SMS tools, so too comes the advent of free mass texting for nonprofits. Why should your nonprofit be using mass texting? Our favorite free (and cheap) mass texting tools for nonprofits. Well, free-ish.

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Free Open Source Nonprofit Phone 105

Neon CRM

MAY 22, 2023

Email marketing has emerged as a powerful tool for nonprofits to drive supporter engagement and boost their overall fundraising efforts. In fact, matching gift emails sent in the first 24 hours after a donation result in 2-3 times higher than the average nonprofit email open rate !

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Gift Results email Metrics 97

Nonprofit Tech for Good

FEBRUARY 13, 2023

By Heather Mansfield , founder and editor-in-chief of Nonprofit Tech for Good According to the 2023 Nonprofit Tech for Good Report , 27% of nonprofits worldwide have experienced a cyberattack (email phishing, website hacking, ransomware, social media attack, etc.). Cybersecurity cannot be ignored in 2023.

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Practice Spam Plugin Hosting 353

EveryAction

AUGUST 1, 2016

Now we’ve seen a lot of nonprofits set up a welcome series, but very few go beyond that. Last year, my colleague Michelle Shefter wrote about the six most important email series for nonprofits. In the 2016 Nonprofit Email Deliverability Study , we found that spam complaints cost organizations 7.56% in fundraising revenue in 2015 alone.

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email Spam Open Rate 100

EveryAction

JUNE 22, 2016

Speaker Brett Schenker, EveryAction's very own Email Deliverability Specialist , shared a full hour of tips on how to decrease the chances of your email ending up in the dreaded spam folder, with puns and timely TV references sprinkled in for your general enjoyment. Do some queries and present the information. It was temporary and weird.

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email Question Spam Test 101

Connection Cafe

NOVEMBER 17, 2017

Open Rate: If you manage an email campaign of any size, then you’re familiar with an open rate. For example, if 100 people received your email and 20 people opened it, then your open rate is 20%. Click-through Rate: Once again, this is a term with which you’re likely familiar. Knowing any of these rates is easy.

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email Rate Test Spam 32

Nonprofit Tech for Good

APRIL 5, 2012

The following is an excerpt from Chapter 6 of the recently released book Social Media for Social Good: A How-To Guide for Nonprofits. These basic LinkedIn Profile tips for nonprofit professionals serve as a foundation for when and if your nonprofit is ready to utilize LinkedIn Groups and Company Pages.

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Linkedin Profile Professional Tips 216