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Turning Visitors into Customers: Maximising Retail Potential for Museums

sgEngage

Museum shops can and should be more than just walls of collection postcards and bins of branded pencils. With captive audiences, a link to the creative, and consistent footfall, shops in museums have ample opportunity to maximise retail potential by offering products that appeal to visitors and have a clear connection to collections. .

Museum 98
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Hello Museum World!

Museum 2.0

Or maybe hello museum world! Previously, I had worked at the same museum for 17 years.) So, when you visit more than 300 museums, parks, and historic sites, what do you learn? This week, I wanted to start with us, museum and cultural workers. Hello World! The metaphor certainly works in terms of filling big shoes.

Museum 51
professionals

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Why Your Giving Day is Your Secret Weapon

M+R

Museums can have a hard time soliciting smaller dollar annual gifts tied to mission, rather than a new exhibit, and this is a great place to turn the focus to why donor support matters. Pi Day, celebrating math and science, is the Museum’s signature day of giving.

Giving 95
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Design Series: Understanding Audience Needs

Forum One

While I was at the Philadelphia Museum of Art working on a website redesign, we recognized the need to be transparent with our internal audiences and started hosting a series of monthly open forum presentations called “Website Wednesdays.” Create surveys and feedback forms to gather insights from your external audience.

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What Is the Future of Virtual Membership?

sgEngage

With the first wave of lockdowns in Spring 2020, the primary value proposition of membership vanished overnight, and closures caused many museums to reinvent their benefits and programming in digital formats. 100+ Membership Leaders Share Their Priorities For Digital Transformation in Museum Membership. And where is membership headed?

Virtual 92
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4 Important Membership Trends Every Museum Needs to Consider

Connection Cafe

It’s 2019, and a whole lot is changing in the museum and nonprofit world. That’s not to mention how strained museums already are in terms of resources. According to the American Alliance of Museums, the average museum has 6 volunteers for every paid staff member , a ratio which s oars to 18:1 in museums with budgets under $250,000.

Museum 34
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Tech Tools Working Together: How Text-To-Donate Paves the Way for Text Message Communication

Nonprofit Tech for Good

A recent survey from tech giant Twilio showed that 85% of global consumers want the option to communicate with businesses via text message. Give by Cell offers a suite of mobile fundraising tools to organizations, higher education, and museums and cultural institutions. Sometimes it’s to promote events and say ‘ Please join us.