Nonprofit Tech for Good

JUNE 13, 2013

It’s a strategy that I have been using, testing, and adapting since @NonprofitOrgs first launched on Myspace in 2006 and now there’s an ever-increasing flow of data being released that proves that social and mobile media are, in fact, powerful fundraising tools. Track the number of monthly donations and the total given.

Track 186

Track Mobile Media Fundraising 186

sgEngage

MARCH 8, 2024

When looking at online benchmarks and digital revenue, we saw that any growth or ground held was due to increases in sustainer metrics. Open rates have become overinflated due to machine opens and, for the first time in 16 years of producing this report, we have determined that open rates are no longer a metric we can include.

Benchmark 77

Benchmark Blackbaud Report Online 77

Bloomerang

AUGUST 16, 2021

Track your own data. Here are some of the questions you might ask in order to understand what metrics to track: . What do you do once you know what numbers you want to track and what areas of improvement you want to focus on? You identify key metrics by which you’ll determine if your programs are successful.

Analytics 122

Analytics Strategy Fundraising Benchmark 122

M+R

JUNE 10, 2021

A quick reminder: email opens are tracked by tiny image pixels embedded in the content. It’ll affect our ability to run subject line tests, to monitor deliverability health, to identify active subscribers and keep them on the list or identify inactive email addresses and scrub them. What will this change?

Rate 122

Rate email Open Change 122

.orgSource

APRIL 25, 2023

If you haven’t been tracking workforce statistics, now is the time to begin. If you are having difficulty finding diversity in your talent pool, Sarah suggested testing new waters. When my clients need to make important decisions, I always recommend that they use data to guide their thinking. So, spread a wide network.”

Application 221

Application Statistics Culture Job 221

NonProfit Hub

SEPTEMBER 23, 2015

People track performances differently. A saleswoman tracks products sold. Assessment occurs through the use of success metrics, otherwise known as key performance indicators (KPIs). Nonprofits don’t have trouble finding success metrics to use. ● You can test the success of your social media presence. ●

Metrics 28

Metrics Track Organization Evaluation 28

Candid

APRIL 20, 2023

Here are a few examples: Increase awareness and expand your audience: success is measured by an increase in followers, but you could also track things like shares, reposts, and retweets. Set a time period for the test. Then, update your roadmap by assessing the data at the end of your test. Run your experiment.

Social Media 98

Social Media Data Strategy Media 98

Forum One

DECEMBER 22, 2022

This year, the need to check in is even more critical, as 2023 will usher in a whole new paradigm for a core part of digital strategy: web metrics. Investigate what’s required to mimic any vital reports or data you’re pulling in UA, and experiment with new metrics in GA4. What efforts need to be fine-tuned, or overhauled completely?

Time 72

Time Metrics Analytics Adopt 72

Care2

JULY 16, 2014

Nonprofits have been able to track gather important data about their audiences interactions with their website via Google Analytics. Here are 3 ways that nonprofits can use the new analytics without giving into the vanity metrics: Don''t obsess over every piece of data. Looks for overall trends. Social Networking Trends Web 2.0'

Track 65

Track Twitter Analytics Metrics 65

Pamela Grow

MARCH 7, 2024

Your real test lies in converting these opens into donations. The email open rate for nonprofits is roughly 25%, according to many companies that track these metrics. But the good news is that nonprofits benefit from higher open rates compared to regular marketing emails. Looking for inspiration?

email 69

email Storytelling Newsletter Nonprofit 69

sgEngage

JANUARY 30, 2024

Your team tests the new solution with new data points to see how it responds and the accuracy of its outputs. You’ll further test and refine the tool over time the more you use it to support your fundraising. You might send a feedback survey to donors at all levels and track email open rates for messages related to this campaign.

Tools 84

Tools Donor Fundraising Survey 84

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 5, 2013

The other is about using data to make decisions, but for the start up audience. They have some ideas in common – including finding the “One Metric that Matters.” When you know what the right question is, you’ll know what metric to track in order to answer that question. That’s the OMTM.

Metrics 101

Metrics Measure Analytics Method 101

Allegiance Group

FEBRUARY 27, 2024

It’s critical to actively track and measure your website traffic against your goals. Making the switch is vital — if you’re still using the old version, your data is no longer being tracked. Event-Based Tracking: Where the previous version was session-based, GA4 is event-based. leads) it’s bringing in.

Analytics 52

Analytics Google Fundraising Track 52

Candid

MAY 10, 2023

Next, define your goals by considering how you’ll track, measure, and evaluate its performance. Project management tools like JIRA and Asana can also be incredibly helpful for keeping track of the moving parts before, during, and after your launch. To test or preview your campaign, consider doing a soft launch first.

Communication 98

Communication Campaign Channel Measure 98

Achieve

JUNE 1, 2023

Analyze your online giving trends and engagement metrics. Track data for your marketing campaigns during these special events to determine which messages are most effective for driving donations. Assess metrics such as your email open rate or online donation rate to measure your success. Review your donor demographics.

Donation 52

Donation Donor Giving Demographics 52

Whole Whale

SEPTEMBER 3, 2021

The upcoming iOS15 update will create some changes in how email marketers use opens to track success and retarget their audiences — but as we all know, adapting to change is part of operating in the digital landscape. Now is a great time to start A/B testing copy for subject lines and preheader text as often as you can. Use your UTMs.

email 104

email Marketing Test Mail 104

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

The always thoughtful and inspiring, Avinash Kaushik, suggests that there four social media metrics that we should focus on measuring across channels. Of course, you need to start with. We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?) Social media is evolving at an incredible pace.

Metrics 96

Metrics Facebook Data Measure 96

Byte Technology

MARCH 11, 2016

According to Louise Craft, digital marketing executive at Metric Mogul, Analytics “ensures marketers can make data led decisions to streamline their marketing efforts, increase their conversion rates and ultimately achieve their business goals.” Track Your Demographics. Don’t Ignore Commerce.

Analytics 100

Analytics Google Digital Marketing 100

Eric Jacobsen Blog

MARCH 12, 2024

Growth is a learning cycle with constant loops of testing, gaining insights, implementing, sharing, and iterating for improvement. Plans ask us to review regularly and ask the question: Are we on track? Linear models of growth neglect the realities of the changing world around us and lull us into a false sense of security.

Latvia 93

Latvia Companies North America San Francisco 93

Media Cause

NOVEMBER 5, 2021

So far, we have been able to get GA4 properties up and running and pulling on data in a small handful of hours including some occasional regex use and a round or two of robust testing. Out of the box standard event tracking. Once your GA4 property is active, you’ll immediately be tracking a number of events as standard.

Analytics 52

Analytics Google Story Metrics 52

Kindful

OCTOBER 28, 2021

The key is to look at your data and see which metrics you want to improve. For one organization, a desired outcome might be to test a new creative package against their control package to see which one converts the most donors. Another may want to track more information around response rate as they grow their program.

Goal 62

Goal Metrics Measure Donor 62

Forum One

SEPTEMBER 15, 2023

From a steep learning curve to having to interpret new metrics, the frustration is real. Here at Forum One, we have been busy helping organizations prepare for GA4 , and even though our partners have now had time to test it out, GA4 still poses a steep learning curve, and frankly, prompts a lot of complaints.

Analytics 76

Analytics Museum University Google 76

Whole Whale

SEPTEMBER 8, 2023

For nonprofits, this means rigorously testing different emotional appeals, stories, and calls-to-action and then reusing what proves most effective. This opened Ogilvy’s eyes to how direct response advertisers carefully test and optimize tactics for immediate action and sales conversion rather than just broad messaging.

Lesson 59

Lesson Fundraising Digital Test 59

The Storytelling Non-profit

JANUARY 24, 2022

In this article and video tutorial, I’ll walk you through how to set up a story measurement system, and how to track and analyze your data. Now you’ve identified how you’re using the story, we’re going to get into the weeds to identify your metrics and markers of success. I say this because getting a pure A/B test can be a challenge.

ROI 67

ROI Storytelling Measure Story 67

Kindful

MARCH 25, 2021

Whether it’s information taken from your online donation forms or metrics on past campaigns, your fundraising data can clue you into which supporters are likely to give and do wonders for your donor communication strategy. The types of events someone registers for and their involvement in the event are also key metrics to note.

Communication 98

Communication Donor Data Guide 98

Amy Sample Ward

MAY 4, 2011

Metrics Tracking template! Analytics and Metrics. During the class, we talked about the importance of tracking and the possibilities that exist for tracking usage beyond just your organization’s website. We also talked about user testing and storytelling with data. Content Mapping template!

Lecture 137

Lecture Storytelling Data Strategy 137

Cloud 4 Good

OCTOBER 6, 2021

For those of you who have set up dynamic dashboards to track your organization’s KPIs, you have cause for celebration with this new feature! The dynamic gauge chart is now available to use report metrics and field values to respond dynamically to the displayed business metrics. Dynamic Gauge Charts in Dashboards (Beta).

Chart 101

Chart gMail Singapore Vermont 101

DNL OmniMedia

NOVEMBER 22, 2022

Google has a metric called Quality Score. This metric is used in conjunction with your bids to determine which ads to run and what each ad should cost. The columns help you track the trends of metrics like Expected Clickthrough Rate, Ad Relevance, and Landing Page Experiences. Make Sure Your Pages Are Mobile Ready.

Google 52

Google Results Websites Grant 52

sgEngage

SEPTEMBER 28, 2021

Use a mobile online donation form integrated with Google AdWords so you can track transaction-specific conversions to better analyze your marketing efforts and donor acquisition. Expand your use of email testing to better understand your engaged constituents and determine what interests your audience enough to take an action.

Online 92

Online Fundraising Benchmark Adwords 92

DNL OmniMedia

MAY 25, 2022

But before you can capitalize on the information stored in your CRM or other nonprofit software, you need to know exactly what analytics to track in the first place. Data Analytics for Nonprofits: 13 Key Nonprofit Metrics. There are virtually unlimited metrics you can track— if you can collect the data, you can analyze it.

Analytics 52

Analytics Org Adwords Metrics 52

Nonprofit Tech for Good

JANUARY 17, 2019

A social media content calendar will help you to stay on track by planning ahead what you need to post and when. Ideally, it’s good to test tools around scheduling, campaign management, image and video editing to find what works best for your organization. 6) Plan your campaigns.

Calendar 278

Calendar Social Media Content Media 278

Bloomerang

MAY 31, 2022

A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. Also, review your fundraising metrics and data from previous campaigns. Identify and track key performance indicators. A few effective metrics to track include: Donor retention rate. Average gift size.

Strategy 103

Strategy Develop Fundraising Nonprofit 103

Bloomerang

AUGUST 28, 2023

When it comes to donor data, there’s a lot to keep track of. From tracking conversations and donations to event registrations, you can note every interaction you have with a supporter in your nonprofit CRM. For instance, the Ahern Audit runs the “you test” and grade-level tests. What is a nonprofit CRM?

Profile 91

Profile Software Nonprofit Donor 91

Nonprofits Source

OCTOBER 25, 2023

Test your content. Your CRM should track metrics like email views, clicks, and conversions to help you analyze your campaign’s performance. Design your own email templates complete with your nonprofit’s branding to make your messages recognizable and engaging. Measure campaign effectiveness.

Marketing 52

Marketing Support Demographics Nonprofit 52

Classy

JULY 14, 2021

Registrants: Classy aims to increase the total number of registrants for the Collaborative year over year, so Alexa’s team reviews this metric first. The Classy team focuses on engagement metrics during the virtual event to encourage continued participation and see how invested the virtual audience is.

Virtual 105

Virtual Professional Marketing Fundraising 105

Saleforce Nonprofit

JULY 22, 2021

How closely should they track those changes? This process was made possible by leveraging Salesforce technology to automatically collect impact metrics and visualize them in dashboards to highlight trends and results. How rigorous or complex should the analysis of impact data be?

Impact 120

Impact Management Organization Evaluation 120

Bloomerang

FEBRUARY 1, 2023

This helps you monitor your progress with various campaigns, your donor retention rate, and other metrics that are important to your fundraising success. The task manager allows you to assign, manage, and track the progress of action items. Visitor recordings allow your organization to track real behavior on your site.

Org 80

Org Raise Tools Help 80