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8 Ways to Improve Your Matching Gift Emails & Drive Results

Neon CRM

Email marketing has emerged as a powerful tool for nonprofits to drive supporter engagement and boost their overall fundraising efforts. In fact, matching gift emails sent in the first 24 hours after a donation result in 2-3 times higher than the average nonprofit email open rate !

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Scout Quest Webinar Recap: Humane Society Results! Huge Advertising Update! Direct Mail Targeting! And a Deadline: MARCH 22.

M+R

Here are the four biggest takeaways: 1) Huge Results for the Humane Society of the United States: Gabby Green from HSUS shared her experience using Scout Quest data to reactivate a huge inactive file. So you can see which of your supporters respond in the mail — and could be worth sending mail to. Get the full webinar recording here !

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Understanding Impact Metrics for Your Nonprofit: A Guide

DipJar

In this sense, impact metrics are the specific measures of the positive and negative effects of an intervention, action, or project on individuals, communities, or the environment. In this guide, we’ll answer the most frequently asked questions about nonprofit impact metrics, including: . Why Are Impact Metrics Important?

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Planning Your Nonprofit’s Digital Strategy Metrics

Forum One

Over the past year, you and your team devoted time and resources to optimize your digital platforms, social media and email marketing to support your organization’s goals and overall mission. Website metrics. Email metrics. Social Media metrics. Fundraising metrics. So the big question is: how did you do?

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3 Essential Social Media Fundraising Metrics for Nonprofits

Achieve

billion social media users around the world, there’s a wealth of potential supporters just waiting at your fingertips—all it takes is a coordinated approach and a computer to engage them. Your nonprofit’s supporters may have a limited capacity to contribute or prefer to get involved in different ways. After all, with 4.9

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A Comprehensive Guide to Evaluating the Effectiveness of Your Nonprofit’s Google Ad Grants Campaign

Nonprofit Tech for Good

What Metrics to Review When Analyzing Your Campaign Your campaign(s) up and running, it’s time to assess whether your campaign is performing up to par. After a week, review the following data points: 1) CTR (Click-Through-Rate): The CTR is the number of times your ad is clicked on after it is visible on the SERP (search engine results page).

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Nonprofit explainer videos: 4 tips to inspire supporters

Candid

So when it comes to inspiring your donors to support your cause, you might consider creating a nonprofit explainer video for your organization. What are your audience’s key motivations for supporting your nonprofit, or nonprofits, like yours? What are nonprofit explainer videos? Craft a compelling storyline. Explain your process.

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