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5 More-Important-Than-Ever Digital Marketing Metrics for Nonprofits

Nonprofit Tech for Good

While there are many things vying for your attention, when it comes to digital growth there are only five critical metrics you should look at to help you get the most out of your budget and drive long-term sustainable growth. It needs to be combined with the other metrics to provide value. 2) Conversion Rates. 1) Traffic.

Metrics 310
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Should Nonprofits Fear Charity Watchdogs?

NonProfit PRO

Nonprofits have had a love-hate relationship with Charity Navigator for 20 years. As Charity Navigator makes a shift in how it reviews organizations, nonprofit leaders can help ensure a great rating based off of well-rounded metrics by keeping a handful of tips to keep in mind this year.

Charity 258
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A Comprehensive Guide to Evaluating the Effectiveness of Your Nonprofit’s Google Ad Grants Campaign

Nonprofit Tech for Good

What Metrics to Review When Analyzing Your Campaign Your campaign(s) up and running, it’s time to assess whether your campaign is performing up to par. After a week, review the following data points: 1) CTR (Click-Through-Rate): The CTR is the number of times your ad is clicked on after it is visible on the SERP (search engine results page).

Google 268
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Leveraging Email Automation to Enhance Donor Relationships

Get Fully Funded

While your mission is what drives your nonprofit, your relationships with donors are what sustain it. The work you do wouldn’t be possible without the generous support of your donors, so it’s vital that you work to build genuine relationships that inspire them to continue giving.

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3 Essential Social Media Fundraising Metrics for Nonprofits

Achieve

Social media is an indispensable tool for raising awareness for your nonprofit’s cause, reaching new audiences, and strengthening your relationships with donors. Social Media Engagement Rate When it comes to securing support on social media, getting your nonprofit’s content in front of prospective donors is only the first step.

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Why is Donor Retention Rate So Important?

Qgiv

Research consistently shows that it almost always costs more to acquire a new donor than it does to retain an existing donor, making your donor retention rate a very important metric to track. It’s vital to nurture your relationships with existing donors with an eye toward retaining them as donors. What Is Donor Retention Rate?

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3 Ways to Improve Your Nonprofit’s Social Media Presence

Nonprofit Tech for Good

Build Relationships : Approach influencers with sincerity and a genuine interest in collaboration. For social media content, focus on metrics like likes, shares, comments, click-through rates, and follower growth. These tools offer valuable insights into your audience’s behavior, engagement rates, and content performance.