Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

The Zoetica Salon is a free online space for informal peer learning about nonprofits and social media. It is a place to share resources and ask and answer questions. This month’s theme was measurement – here’s a summary of the month’s learnings: Measurement Approaches. Photo by M. Schenekenberg.

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Summary Social Media Measure Media 94

Bloomerang

NOVEMBER 12, 2021

Today’s question comes from a nonprofit employee who wants advice on whether or not it’s worth it to invest in digital analytics tools. . Dear In the Digital Wilderness, No doubt about it, embracing digital marketing and fundraising strategies is certainly a new frontier for most nonprofits. Number two is revenue.

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Analytics Digital Tools Measure 107

DNL OmniMedia

DECEMBER 13, 2021

It’s crucial that you choose the right CRM solution for your nonprofit, but that can be significantly more difficult when there are multiple strong contenders on the market to choose between. Nonprofit CRM Comparison: Top 7 Solutions. Choosing the Best Nonprofit CRM for Your Organization. Overview of CRM for Nonprofits.

Blackbaud 52

Blackbaud Nonprofit Summary Comparison 52

Whole Whale

MAY 3, 2023

While nonprofits had a decade plus to prepare for mobile-first changes, chat-first changes will come far faster. Nonprofits that are reliant on organic search traffic need to start optimizing for this new reality now to mitigate the drop in engagement and support as the sea change happens. Track upstream search-side metrics.

Search 52

Search Grant Organization Voice 52

Top Nonprofits

MARCH 16, 2022

Examining the best nonprofit websites out there may give you an idea about whether it’s time to revamp your website or not, but we recommend also using a more empirical approach to determine if you need a new online strategy. These are not the types of questions you want your audience to ask about your nonprofit.

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Websites Nonprofit Audience Mobile 115

Whole Whale

MAY 3, 2023

While nonprofits had a decade plus to prepare for mobile-first changes, chat-first changes will come far faster. Nonprofits that are reliant on organic search traffic need to start optimizing for this new reality now to mitigate the drop in engagement and support as the sea change happens. Track upstream search-side metrics.

Search 52

Search Grant Organization Voice 52

Neon CRM

AUGUST 24, 2023

Nonprofit professionals are constantly being challenged to be more “data-driven” in their work. This is where the increasing amount of nonprofit sector research reports can help. Being able to benchmark performance against what other nonprofits are doing is an important starting point to understanding your own data.

Hype 52

Hype Research Marketing Benchmark 52

Qgiv

JUNE 23, 2021

As your nonprofit organization continues to grow, it’s time to consider investing in an effective fundraising platform that truly accommodates your nonprofit’s size, financial needs, and developing fundraising strategies. Why is fundraising important for nonprofits? Leverage Nonprofit Fundraising Best Practices.

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Campaign Effective Fundraising Nonprofit 98

Beth's Blog: How Nonprofits Can Use Social Media

JULY 18, 2014

Take a look at any nonprofit dashboard and the most effective ones probably have an organizational process that lies beneath. Dashboard design is more than simply clarifying outcomes and key metrics. Next staff identified key impact metrics by creating a paper prototype of the dashboard on the wall, with sticky notes.

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Design Marketing Metrics Measure 99

Neon CRM

NOVEMBER 8, 2023

Whether you’re looking to acquire new donors , want to spread the word about your programs, need to recruit volunteers, or are looking to expand your reach, Google Ad Grants can get your nonprofit in front of more people. Google Ad Grants is a program aimed at helping nonprofits share their causes with the world. But how do they work?

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Grant Google Track Guidelines 52

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 26, 2013

Note from Beth: A couple of weeks ago, I reviewed two books about measurement from two different fields – start ups and nonprofit performance assessment. We make tweetable summaries for wonky reports. We write the great tweet to go with that video. We pair actions with news. Upwell’s network is key to our success.

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Campaign Conservancy Measure Method 122

NTEN

APRIL 16, 2009

Email marketing is the foundation for most nonprofits' education, advocacy, volunteering, and fundraising efforts online. Let's take a quick tour of the most important metrics, and take the first step to improving your email campaign performance through evaluation and optimization. Offensive Email Metrics.

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Metrics email Campaign Rate 53

Nonprofit Tech for Good

APRIL 19, 2024

Quinn – a consultant with more than 25 years working with nonprofits and curator of the Nonprofit Website Insider. And it could… if nonprofits didn’t need to write anything good. The ease of generating content these days is both a danger and an opportunity for nonprofits. So, how should an organization navigate this?

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Content Websites Tips Voice 238

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 20, 2016

Introducing the New GuideStar Nonprofit Profile – Guest Post by Jacob Harold, Guidestar. GuideStar’s vision is to drive philanthropy by increasing nonprofit data collection, distribution, and innovation. I am happy to officially debut our completely redesigned GuideStar Nonprofit Profiles. Operations. It’s simple.

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Profile Ratio Green Nonprofit 50

ASU Lodestar Center

MAY 30, 2012

Question: This question was recently posed to the ASU Lodestar Center’s “Ask a Nonprofit Specialist”: Every time the financial report is made at my organization’s Board meeting, the members seem to either fixate on a number that is not especially meaningful or the opposite: their eyes glaze over in boredom. What do you suggest?

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Report Ratio Tucson Director 86

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

It is from the recent workshop that NTEN and NPower in Charlotte, NC to help participants understand the power of data to drive decision-making for nonprofits. It’s a topic that NTEN’s executive director, Holly Ross, has covered with this must-read post: “ Four Ways Nonprofits Can Increase Their Impact With Data.”.

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Results Data Charlotte Measure 95

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

There have been a lot of questions about customized Facebook landing pages and my business partner at Zoetica, Kami Huyse, wrote this fantastic summary of the resources shared. This post harvests some of the insights shared about social media measurement and nonprofits. There are specific metrics for specific platforms.

Measure 101

Measure Social Media Media Benchmark 101

Everyaction

OCTOBER 11, 2017

Whether its for a board meeting or a conference, nonprofit professionals often spend hours of time trying to figure out ways to present their data in an easily understandable way. Often, this results in either hiring a graphic designer, assigning herculean design tasks to interns(!),

Chart 40

Chart Data Build Stats 40

Tech Soup

NOVEMBER 15, 2010

The report is intended primarily for arts and performance organizations, but it has a lot of material that's useful to anyone who works with online media, including great summaries of what is and isn't covered under public domain and fair use.

Copyright 74

Copyright Report Broadcast Free 74

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

The NTC is the nonprofit technology's field largest gathering. Nonprofit Social Media ROI and Adoption Issues The meme of the last week continues with a look at specific metrics like engagement. A short case study about the Nature Conservancy uses e-metrics. New (To Me) Nonprofit Tech Blogs.

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Convio API Nptech Summary 50

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 25, 2008

Drew Bernard has a review of a new guide by the good folks at Tactical Technology Collective called " Visualizing Information for Advocacy " Nonprofits are from Mars, Designers/Techies are from Venus from the alldaybuffet describes some classic communications issues between nonprofits, designers, and technology staff.

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Nptech Slides Summary Tag 50

NonProfit Hub

NOVEMBER 2, 2018

There’s no easy answer when it comes to the age-old question of how to improve nonprofit fundraising outcomes. However, having the right donor data on hand can really improve your nonprofit’s fundraising approach. It’s likely that your nonprofit already collects donor data in some capacity, whether it’s in a spreadsheet or a CRM.

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Retention Data Donor History 56

DNL OmniMedia

DECEMBER 15, 2020

Once upon a time, the ability for a nonprofit to tell its story was handled through analog means. However, once nonprofit technology entered the equation, it drastically optimized the process. Social media, digital advertisements, websites, and email have improved nonprofit audience outreach and fundraising. Let’s get started.

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email Guide Marketing Online 52

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2007

As both a lesson and as a metric, failure is potentially productive at every level of socialmarkets - from the repeated return of one homeless person to shelter, to the repeated attempts to attach a value like SROI to such a story. Nonprofit Times covers it here. Here's two roundups of links about social media and nonprofits.

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Nptech Language Summary Advocacy 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 27, 2008

There's going to be a Netsquared Meetup (recommendations for restaurant or location are needed) How will your nonprofit avoid the Meatball Sundae? Nancy White answers a question posed by Laura Whitehead " Getting the most from social media for nonprofits: what would you recommend? The Nonprofit Blog reviews InStedd.

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Summary Nptech Tag Tools 50

Beth's Blog: How Nonprofits Can Use Social Media

MAY 5, 2011

I’m really curious about how networked nonprofits can use measurement and make decisions using data to get more impact from networked approaches. I want to hear about your successes and challenges in making your networked nonprofit more effective using measurement and data to make decisions about effective use of emerging media.

Social Media 102

Social Media Results Data Learning 102

Connection Cafe

JULY 9, 2013

Note: This is the first in a series of posts about the Nonprofit Web Design Process. Now, if your nonprofit designs something in-house, purpose #3 is null and void. What metrics will demonstrate a successful project? Success metrics for the Project. See the end of this post for a linked index of other posts in the series.

Design 34

Design Process Web Summary 34

Amy Sample Ward

APRIL 27, 2009

I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. The right metrics. Sarah Granger: advise nonprofits on using social media for advocating and communicating. Themes that people want to learn: new metrics structures can bubble up.

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Social Media Map Strategy Media 102

Connection Cafe

APRIL 3, 2012

In fact, over the past five or six years, online fundraising has grown at a similar rate to retail e-commerce, good news for nonprofits. I’m particularly encouraged by a new metric we added this year: growth in monthly giving. For a summary of trends seen in the benchmark, watch my video here.

Benchmark 48

Benchmark Convio Studies Summary 48

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 17, 2013

Giving Day Playbook , published by the Knight Foundation, is the first how-to guide providing community foundations and other nonprofits comprehensive tips to planning a successful online giving marathon. On Sept. Below is a summary of answers to some questions during the webinar and related resources on the Giving Day Playbook.

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Hosting Foundation Question Giving 94

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

That purpose, of course, is to build a life-long relationship with alumni of your nonprofit’s program or school so that they are a donor and champion for your organization. This has an added benefit of increasing your “people talking about” metric which gets the content into more newsfeeds. pic.twitter.com/PXdIUl0IIQ.

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Practice Tips Social Meme 107

Global Giving

DECEMBER 19, 2018

Tools like these make it far easier for nonprofits to include cutting-edge data-driven approaches in their work, even without a large dedicated team. …which will make communication even more important. This level of introspection is difficult, but central to ensuring our data work is intersectional, equitable, and human.

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Trend Track Data Organization 52

Classy

MARCH 26, 2021

I’ve had the privilege of working with Classy’s nonprofit customers for over three years. While each nonprofit can be vastly different and our product has created innovative new features over the years, I always come back to the same 10 pieces of advice. . Attend Our Virtual Nonprofit Conference.

Campaign 59

Campaign Tips Fundraising Online 59

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 21, 2007

What does it mean that one blog has three times as many users as another blog in the nonprofit tech space? " Holly Ross from NTEN has the final word with a brilliant post sharing all the metrics they track and putting them into context. Where do you think nonprofit workplaces are in the debate? I think it means nothing.

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Open Source Nptech Summary Tag 50

Tech Soup

FEBRUARY 3, 2014

There are some hopeful signs to help charities overcome this dilemma and become truly high performing nonprofits that provide meaningful change in communities and people’s lives. I assume that all of you who are reading this share the mission as members and/or supporters of the nonprofit sector. Overcoming the Overhead Dilemma.

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Charity Technology Help Measure 78

Qgiv

APRIL 2, 2024

Nonprofit grant proposals can be a daunting task for fundraisers, but it’s a key way to help gain more sustainable funding for your organization. A grant proposal is a structured document that outlines the need for funding, your nonprofit’s objectives, the proposed project’s scope, and the budget you need to accomplish your project.

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Proposal Grant Template Guide 52

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 1, 2010

When I coach nonprofits on tactics and talk about measurement, their facial expressions change happy to annoyed. Collecting data is often viewed as an onerous task. Questions that encourage people to share their take on a research report: Seniors Embrace Social Media Faster Than Other Segments, What Does That Mean for Your Nonprofit?

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Social Media Strategy Media Social 99