Forum One

NOVEMBER 3, 2021

Regularly monitoring performance metrics or KPIs throughout the year allows you to know what you need. In terms of metrics, focus on engagement metrics (such as engagement rates or bounce rates), rather than vanity metrics (such as audience size or page views). Analyze with actionable data in mind.

Report 71

Report Data Metrics Analysis 71

Whole Whale

SEPTEMBER 8, 2023

Learn from direct response – Study annual appeals, door knocking, and other methods that inspire immediate action. For nonprofits, this means rigorously testing different emotional appeals, stories, and calls-to-action and then reusing what proves most effective. The metrics showed the ads were not effectively driving growth.

Lesson 59

Lesson Fundraising Digital Test 59

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 11, 2013

The Lean method advocates for creating a Minimum Viable Product (MVP), testing it in small ways and building on what was learned to create something that really addresses audience needs and minimizes wasted effort and resources. One example Christie gave was describing the origins of Louder.

San Francisco 104

San Francisco Organization Kiva Metrics 104

Media Cause

NOVEMBER 5, 2021

Heeding our own advice, we have been helping a number of clients to get up and running with new GA4 properties, the tags they’ll need to deploy the GA4 code through Google Tag Manager or walking them through the steps of adding the GA4 directly to their website’s pages (not a method we would typically recommend, but that’s a whole other blog post!).

Analytics 52

Analytics Google Story Metrics 52

Saleforce Nonprofit

JULY 22, 2021

Much has been written on the methods for evaluating programs, for analyzing impact data, and for communicating impact to funders; more and more, thought leaders underscore the need to manage all the processes around understanding impact.

Impact 120

Impact Management Organization Evaluation 120

Kindful

MARCH 25, 2021

Whether it’s information taken from your online donation forms or metrics on past campaigns, your fundraising data can clue you into which supporters are likely to give and do wonders for your donor communication strategy. The types of events someone registers for and their involvement in the event are also key metrics to note.

Communication 98

Communication Donor Data Guide 98

Kindful

SEPTEMBER 16, 2021

If you acquire donors through different channels, you’ll want to tag the method through which the donor gave to your nonprofit. However, you may want to test other channels in the future in case they find they prefer another way to give. The channel they prefer.

Donor 73

Donor Gift Proposal Tag 73

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 14, 2009

Over two years ago, I made a screencast about Web Analytics for Nonprofits that covered the basics of using google analytics, web metrics, and some nonprofit case studies featuring Laura White and the Idealist. I've learned a lot about metrics from Avinash. What I like best is that it takes the mystery out of social media metrics.

Analytics 94

Analytics Web Screencast Metrics 94

Connection Cafe

DECEMBER 23, 2014

Wikipedia supports donations in more than 70 different currencies and 16 payment methods. Always Be Testing: Wikipedia does a tremendous amount of testing that has helped to improve their online fundraising results. Last year, they tested more than 800 different banners that influenced this year’s online campaign.

Wikipedia 52

Wikipedia Campaign Online Learning 52

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 26, 2013

We do this all in the course of 1-2 days, adapting our methods and incorporating insights into the next campaign we run. Does your organization have a method for rapid experimentation and learning? Rachel Dearborn runs campaigns at Upwell and loves sharks.

Campaign 122

Campaign Conservancy Measure Method 122

Pamela Grow

JUNE 14, 2023

One way to cultivate positive donor relationships that increase retention is to choose fundraising ideas and donation methods that engage your audience. It’s especially easy when it has some kind of metric to base pledges on. You can apply this model to almost any fundraiser. Donors can give more.

Pledge 52

Pledge Difference Donation Retention 52

Whole Whale

MAY 19, 2023

Test and iterate : AI-generated images may not always meet your expectations on the first try. Test different prompts and variations to find the best results. Stay informed about the latest advancements in AI image generation to ensure you’re using the most effective methods for your organization.

Images 52

Images Build Library Generation 52

Nonprofit Tech for Good

APRIL 10, 2022

Using a graphic design tool such as Canva or Venngage , converting powerful stats, quotes, and CTAs into graphics is a time-tested, proven method to grab the attention of your followers, thus increasing your engagement on Twitter (and all social media). Create custom graphics for powerful quotes, statistics, and call-to-actions.

Twitter 355

Twitter Practice Social Media Nonprofit 355

Bloomerang

MAY 26, 2022

By suggesting a giving method that will tend to yield a higher gift, such as requesting a planned or recurring gift. Then they reversed this order for the test. NextAfter did a test online with one of their client charities. In your donation solicitation letter, where you ask for a specific amount. decrease in revenue.

Donation 72

Donation Donor Gift Nonprofit 72

Classy

JULY 14, 2021

Registrants: Classy aims to increase the total number of registrants for the Collaborative year over year, so Alexa’s team reviews this metric first. The Classy team focuses on engagement metrics during the virtual event to encourage continued participation and see how invested the virtual audience is.

Virtual 105

Virtual Professional Marketing Fundraising 105

Achieve

SEPTEMBER 8, 2020

Outside of having a well-designed website and an active social media presence, the nonprofit sector has largely stuck to traditional methods to plan fundraising events. . Test your giving page. Instead, limit the number of fields to only capture essential information (like each donor’s name, contact information, and payment method).

Virtual 52

Virtual Tech Tips Fundraising 52

Bloomerang

FEBRUARY 1, 2023

This helps you monitor your progress with various campaigns, your donor retention rate, and other metrics that are important to your fundraising success. From here, donors can easily update profile information and payment methods, download end-of-year receipts, and more. Split URL testing. Individual tasks. User permissions.

Org 80

Org Raise Tools Help 80

Media Cause

JUNE 22, 2021

Pursuing advocacy is more than simply “allowed” — it’s a tried-and-true method of activating your supporter file and bringing them closer to your mission. These metrics demonstrate that this action was crucial to community growth and exposed Pathfinder to new audiences of passionate advocates. Relevant Calls to Actions. Going forward.

Advocacy 101

Advocacy Digital Fundraising Global 101

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2011

Example of A/B Testing Results. There are no systems in place, no dashboards or simple collection method. Testing and Coordinating: At this stage, the organization is regularly collecting data but in a bunch of different spreadsheets and collected by different people or departments. What is the difference?

Culture 115

Culture Data Measure Social Media 115

Everyaction

MAY 24, 2018

Even though online revenue grew last year and the year before, every individual email metric declined. To compensate for these changes in individual behavior, digital campaigners have had to up their testing and innovating game to new levels, and bite the bullet and send more email than ever before. This is where EveryAction comes in!

Benchmark 62

Benchmark Digital Trend Report 62

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 29, 2013

The main part of the meeting was two working sessions where we were divided into five small groups to focus defining outcomes, strategies, key performance metrics, and measurement methods for five outcome areas that may be common to many foundation’s communication’s strategies. Our foundation is viewed as transparent.

Measure 101

Measure Social Media Foundation Reflection 101

Nonprofits Source

APRIL 19, 2017

To test the theory, I recently ran a remarketing campaign on Facebook promoting my article, “ How To Get More Online Donations With Content Marketing.” I would recommend testing out some of the feature sets to maximize the success of your fundraising ideas. Without remarketing, only 8% will return to complete the purchase.

Ideas 111

Ideas Donation Online Strategy 111

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 13, 2014

If you need a specific metric for your reports, ask outside software providers to build a tool that can give it to you. Along with measuring against impact results, it is important to look at how much time has been invested. Avoid long contracts with social media-related software providers.

Social Media 119

Social Media Channel Difference Media 119

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 1, 2010

You should also be thinking about what to measure and set up an efficient method for collecting that data. I grab the monthly daily data from the insights tool (old version) and download into a spreadsheet. Out of the 25 or metrics I could look at, I only collect the following metrics: Total Interactions. New Fans (Likes).

Social Media 99

Social Media Strategy Media Social 99

Beth's Blog: How Nonprofits Can Use Social Media

JULY 22, 2014

After some results from routine tests during my annual physical, my doctor informed me that my cholesterol was high. ”Start exercising more and stop eating bacon cheese burgers ” were the doctor’s orders and we’ll retest in 6 months.

Data 115

Data Track Research Public 115

NTEN

JULY 19, 2011

Yet, critics seem unduly preoccupied with tools and/or the use of metrics like open and click rates and contrast that with proven skills of movement building and civil disobedience. Digital activism has, for many, meant simply mirroring direct marketing and mass-mobilization methods.

Journal 82

Journal Sound Digital Campaign 82

Connection Cafe

MAY 22, 2013

I don’t know for sure, but I can show you how to answer that question for yourself using the good ol’ scientific method and Google Analytics. Define your key metrics – Do you want to increase form conversion rates, or increase average gift size, increase the number of people signing up for sustaining gifts, or some other factor?

Technique 44

Technique Analytics Google Test 44

Connection Cafe

MAY 14, 2013

Therefore, many organizations choose to stick to traditional segmentation methods like RFM (recency, frequency, monetary), which are widely accepted and easily explained. Next, use the scientific method to test new ways of segmenting your data. Scale the tests that yield positive outcomes to a larger data set and project.

Business 35

Business Interview Test Blackbaud 35

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2009

Social media requires a little bit of micro planning - those small tests and this could be a tension point for social media strategy mixing with communications. There was a request for another set of cards that might have some metrics. The important question is to ask, "to what end? Tool mastery may belong to younger people, but.

Social Media 97

Social Media Strategy Communication Remix 97

Connection Cafe

DECEMBER 11, 2020

Take advantage of data automation to pull key metrics from your database and personalize your email communications with volunteer names and other top details. The first method can clue you into the type of opportunities that volunteers have historically been attracted to. Personalized emails deliver 6x higher transaction rates.

Volunteer 49

Volunteer Tips Virtual Facilitation 49

ASU Lodestar Center

MAY 24, 2016

If gamification sounds like the right answer for your organization, it is most important to define the goals for both parties and the methods that will be used to create an engagement system. Play, Test, and Iterate. Target Audience. Player Goals. Engagement Model. Play Space and Journey. Game Economy.

Game 56

Game Change Arizona Badge 56

Connection Cafe

APRIL 10, 2010

Response channels drive direct measureable response and are proven methods to get results including direct mail, email and telephone. It’s important to know which channels are providing results, but we can get stuck in the granularity of channel metrics and the bigger goal takes a back seat.

Lesson 53

Lesson Integration Fundraising Channel 53

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

After you've been able to use metrics to learn what works and adapt your approach, you can use a traditional approach which begins with defining value and culminates with a financial calculation that could go something like this. It uses metrics to measure your results and help you improve your strategy over time. Test and tweak.

ROI 50

ROI Social Media Slides NTEN 50

NTEN

NOVEMBER 2, 2009

While working at NPower PA , I was often surprised by the nonprofits we were serving and and how they were using metrics. Use the reporting in Analytics to create a custom report that summarizes the metrics you care about and schedule it to go out monthly. Do you know what method of outreach is most effective for an advocacy campaign?

Technology 52

Technology Adwords Analytics Analysis 52

Connection Cafe

AUGUST 1, 2013

When adapting your strategy to online you may want to try multiple channels and approaches, although you will encounter metrics which may not be so promising. Testing is the golden rule. Email campaigns – almost a classical method of approach which cannot be forgotten when trying to gather online supporters.

Offline 38

Offline Support Online Donor 38

Nonprofit Tech for Good

JANUARY 10, 2022

Many of the things you learn about your audience and what they are looking for will be applicable to these and other advertising methods. Conversion tracking allows you to have important metrics about how the traffic that is driven to your site interacts with your site and organization.

Google 353

Google Grant Guide Nonprofit 353

Connection Cafe

JULY 9, 2013

What methods of promoting your site already exist? What metrics will demonstrate a successful project? Success metrics for the Project. Usability Tests. What is the one key message you would like your target audience to take away from the site? How do most people find out about your current web site? Introduction.

Design 34

Design Process Web Summary 34