Beth's Blog: How Nonprofits Can Use Social Media

MARCH 4, 2013

Note from Beth: You need a identify a measurable goal for your integrated social media strategy that can be linked to your organization’s overall results and pick a data point or KPI that you will collect along the way to measure success. Take this example comparing nonprofits performance in pinerest.

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Benchmark Social Media Global Project 103

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 22, 2014

Online social networks and the Internet are a part of our everyday life, work, and even death – whether we embrace it or not, we need a good guide to navigating this world. This book is how to create a data-informed culture in your organization that values outcome based measurement. The Digital Mystique by Sarah Granger.

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Connection Cafe

APRIL 21, 2011

Guest blog alert: The following post is from Andy Streggles, chief operating officer and social strategist, for Convio technology partner , Higher Logic. In the past year an onslaught of social networking platforms have emerged targeting the association and nonprofit market, leading many associations to wonder which is best for them.

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Social Network Platform Network Chapter 47

Care2

JULY 17, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" You might check out some of the online advocacy and fundraising benchmark studies.

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Social Network ROI Social Media Network 74

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 8, 2013

The workshop topics included trends in digital media consumption, social media, engagement on mobile devices and a variety of community foundation projects funded by the Knight Community Information Challenge. 3: Social Networking. He said that photo sharing is really social grooming. 2: Mobile Usage. #3:

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 13, 2007

Ivan Booth has an excellent post about outcomes for Social Networks - it's organizing, not mobilizing. But if you need an active, educated and effective movement, organizing through social webs has the potential to create much more lasting change.

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Social Network Mobile Network Organization 50

Amy Sample Ward

FEBRUARY 19, 2011

My contribution to the panel is to provide context about the use of social media in emergency and disaster response as well as an overview of some of the tools we saw deployed last year and we may see in the future. Social media, like all technology, is developed by people. Why Social Media? Citizen-Powered Response.

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Disaster Social Media Haiti Media 206

Care2

JULY 26, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" You might check out some of the online advocacy and fundraising benchmark studies.

Social Network 74

Social Network ROI Social Media Network 74

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2014

The description: Using Social Media to Engage and Inspire Your Alumni Network. But many nonprofits are not properly measuring whether their engagement efforts are worth the time and cost. The art part includes all the ways nonprofits and schools can engage and connect with alumni of their programs through social channels.

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Care2

OCTOBER 22, 2011

It can be challenging to keep up with the all the new and interesting social media data, research, and trends coming out every week. Check out the some of our social media picks this week that we think your organization needs to know about. Mobile Devices Driving Major Traffic to Social Networks.

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Social Media Trend Data Blackberry 64

Care2

MARCH 22, 2011

Check out the 2010 eNonprofit Benchmarks Study from M+R Strategic Services and NTEN which surveyed 40 nonprofit organizations and analyzed all of this data and more. Key Benchmarks: How Did Your Nonprofit Measure Up ? Are enewsletters still worth your organization’s time? Are nonprofits experimenting with mobile more?

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Benchmark Advocacy Studies Metrics 76

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2008

TechSoup has just published the second article on a three-part series on Social Networks and Nonprofits. The first article, Should Your Organization Use Social Networking Sites? Signs that a social networking site might work ??? and that was considered studying ! or not work ??? Some takeaways.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

The panel featured some previews from a recent research study “ How Strong Is Your Social Net? It was clear from the presentations that measurement is a critical piece of the puzzle. Social media is evolving at an incredible pace. It helps you set priorities, allocate resources, and make choices. ”).

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Metrics Facebook Data Measure 96

Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

Marnie also introduced me to social booking and tagging way back in 2004 as the originator of the NpTech Tag. David was interested in learning more about what American nonprofits were doing with social media, he asked me for some advice. Effective Social Media. Connecting With New Colleagues. Example: Red Cross.

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Social Media Media Social San Jose 115

Care2

FEBRUARY 3, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" You might check out some of the online advocacy and fundraising benchmark studies.

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ROI Social Network Social Media Advocacy 53

AFP Blog

MARCH 4, 2010

Mobile Social Networking Usage Soars [STATS]: "Digital measurement firm comScore released a study today highlighting the rise in social media access via mobile phones and offering some comparison metrics for some of the biggest social networks and their usage on mobile devices.".

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Stats Social Network Mobile Network 20

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 12, 2009

Social Impact Nonprofit Social Media Survey View more presentations from Weber Shandwick Social Impact. The results of two new research studies about nonprofits and adoption of social media were released this week. Measure social media with key metrics for visibility, engagement and advocacy .

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Social Media Adopt Survey Media 95

Care2

MAY 27, 2009

Social media is a hot topic these days. While we’ve seen explosive growth in use of social networks ( NYT reported last week that time spent on social networks has exceeded that of emai l ) many organizations are asking how do you effectively deploy a social media strategy and what is the return on investment (ROI)?

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ROI Social Media Media Social 59

Tech Soup

MAY 14, 2009

The event will reveal the results of the 2009 eNonprofit Benchmarks Study , which: Provides updated industry-wide metrics to analyze your online program. Helps you measure how your targeted emails, appeals to non-donors, phone call alerts, and more compare to those of other nonprofits. Starts now!

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Benchmark Results Studies DC 43

Connection Cafe

APRIL 30, 2009

Nonprofit association NTEN , consultants Common Knowledge and social networking software providers ThePort conducted a joint study of nonprofit organization and their use of and attitudes towards social networking tools. Presence on Commercial Social Networks. Existence of a House Social Network.

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Social Network Network Social Survey 20

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 17, 2007

Social Networking for Social Change According to TechCrunch , Change.org, a social networking site that links volunteers to causes and voters to politicians will launch a new white-label social network for non-profits. Remember, it's not the level , but whether it is a match to your audience.

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Social Network Nptech Tag Network 50

Care2

APRIL 26, 2011

It’s no secret that Facebook and Twitter have been duking it out in hopes of being crowned King/Queen of social networks. While both networks have changed the way organizations do outreach and marketing, which social network is more valuable in generating click-throughs and increasing your website traffic?

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Generation Twitter Facebook Websites 78

Care2

MAY 13, 2014

Social media strategists (ok, not all) love to discount email in favor of, you guessed it - social media. Email lists and email marketing continue to grow, especially for the nonprofit sector where list size grew at least 14% in 2013, according to the 2014 eNonprofit Benchmark study. Email raises money.

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email Advocacy Social Network Social Media 75

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 26, 2009

She has a social media elevator pitch just in case she runs into one of the senior managers. But when you're just starting out, organizational culture can get in the way of embracing social media. See this IBM Social Media/Corporate Culture Case Study ). What's important is a social media policy.

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Social Media Director Media Social 90

Care2

MAY 13, 2014

Social media strategists (ok, not all) love to discount email in favor of, you guessed it - social media. Email lists and email marketing continue to grow, especially for the nonprofit sector where list size grew at least 14% in 2013, according to the 2014 eNonprofit Benchmark study. Email raises money.

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email Advocacy Social Network Social Media 70

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 31, 2008

m a self-proclaimed social networking junkie. important with higher-engagement leveled UGC campaigns PROCESS - marketing Email Website Social networks Web badges Blogger outreach OUTCOMES Both tangible & intangible Increase list members (we don???t I run the org???s and online advertising campaigns. Our mission is ???celebrating

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Case Study ROI Social Media Contest 50

NTEN

NOVEMBER 4, 2010

Recently, I learned some amazing new ways in which social media (i.e. Social networking, once the office pariah, is now becoming an integrated part of office culture. According to a recent study, more people are connecting with social media on their mobile devices than on desktops. Casey Golden, CEO, Small Act.

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Social Media Media Social San Francisco 84

ASU Lodestar Center

JUNE 24, 2011

This week we welcome Mary McGillicuddy, one of the researchers who worked with the ASU College of Public Programs on a project that analyzed and mapped the social network of downtown Phoenix nonprofit organizations. Contrary to popular belief, social networks and social network analysis (SNA) both existed long before Facebook.

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Research Phoenix Arizona Organization 90

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2009

I'm drilling down into the concept of " streamline " to brainstorm 52 ideas to help make your organization's social media strategy and use more effective and efficient. Why Your Nonprofit Should Streamline Social Media Social media is still relatively new. My three words: streamline, weave, and Einstein. Good for you!

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Social Media Media Tips Social 98

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 30, 2009

Submitted by Rebecca Leaman, publisher of Get your sanity back , Wild Apricot's non-profit technology blog Great new presentations on social media are coming out almost daily, now that we're deep into conference season, and many are directed specifically to the needs of non-profits. Listen first. Build relationships with influencers.

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Slideshare Social Media Profit Case Study 56

Care2

JUNE 19, 2012

According to research conducted by Social Media Today , pictures are also worth a lot of “Likes” on Facebook too. Interestingly, answering questions on Facebook are also quite popular, which signals that people still like to be engaged in more social ways and offer their opinions. Take a look at the chart below.

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Photo Facebook People Social Media 74

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 8, 2013

The United Nations Foundation , Johnson & Johnson , BabyCenter , The Huffington Post , and the Bill & Melinda Gates Foundation have joined forces to launch a social fundraising campaign called “ Global Mom Relay “ From now until May 8, moms are powering an online conversation about motherhood to unlock donations.

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International History Celebrate Global 99

Beth's Blog: How Nonprofits Can Use Social Media

MAY 16, 2011

There’s been a nice crop of social media books published this spring! This book offers principles to guide corporations and nonprofits to think through a social media strategy that is aligned with communications or marketing goals. I went straight to the strategy and measurement chapters. Relationship Approaches.

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Empowerment Chapter Social Media Measure 99

ASU Lodestar Center

JUNE 1, 2022

Utilizing the internet, email and social media has substantially expanded the visibility of nonprofit organizations worldwide. In analog communication, individuals generally reach what is called the Dunbar Number , a limit of about 150 stable social connections. A recent case study by Dataro.io

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Fundraising Analytics Analysis Nonprofit 98

Beth's Blog: How Nonprofits Can Use Social Media

JULY 19, 2008

Earlier this week, I raised the question ' How can you be an effective and responsible social media evangelist? Someone who can see the possibilities of integrating social media, but was not blinded by their enthusiasm. Marshall asks "Are company-built social networks for customers to socialize in really smart?"

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 11, 2011

Take an ROI approach to the amount of time that is being spent, especially if you haven’t really built up , engaged , and developed relationships with people via your social networks in other places. Don’t just do an ROI analysis with your social time. Don’t immediately embrace the shiny new object.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2010

I resisted it for a year because I was concerned about having yet another social media outpost to feed and tune. I wanted to avoid automated cross-posting of social content because I think it isn't very effective. The M&R social media benchmarks study is a good start, although the benchmarks are based on a small sample size.

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Metrics Benchmark Facebook Experiment 97