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[DATA] 11 Must-Know Stats About How Nonprofits Use Email for Digital Marketing and Fundraising

Nonprofit Tech for Good

To receive future updates about the Global NGO Technology Survey data, please sign up for Nonprofit Tech for Good’s email newsletter. 1) 69% of nonprofits worldwide regularly publish an email newsletter. Of those, 93% use an email marketing service, such as MailChimp or ConstantContact, to send their email newsletters.

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4 Reasons to Start Planning Ahead for GivingTuesday

sgEngage

Explore advertising opportunities such as: Your email newsletter. You likely send a weekly or monthly newsletter to update supporters on your current projects, fundraising progress, and any upcoming events. Listen to your supporters’ needs by sending surveys and polls where they can provide feedback.

professionals

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2023 Email Marketing Statistics for Nonprofits

Nonprofit Tech for Good

Of those, 41% send newsletters monthly, 27% quarterly, 17% twice monthly, 10% weekly, 3% twice weekly, and 2% send daily. M+R Benchmarks ] 74% of nonprofits send an automated welcome email after joining a newsletter and these messages have an average open rate of 202% higher than traditional email campaigns.

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Nonprofit Donor Engagement Strategies: Breaking Through the Noise

Neon CRM

Your donor engagement strategy may outline different recognition tiers by gift amount ($50 donations receive a shout-out in your newsletter, and $250 donations receive a plaque, for example). Sharing conversation starters, polls, or even quizzes on social media can inspire lots of engagement. Encouraging conversations.

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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

Use statistics to vividly demonstrate the scale of the problem being addressed. For example, if a mailed appeal with a matching gift incentive consistently outperforms others, keep using that format. Sending a recurring newsletter or print mailing to engage supporters. This helps show the mission’s importance.

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10 Fast Tips to Boost E-newsletter Performance - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

Main | Care2 Adds Two Experts to Nonprofit Services Team » Wednesday Jan 14 2009 10 Fast Tips to Boost E-newsletter Performance Wednesday, January 14, 2009 at 10:40AM | by Allyson Kapin Let’s face it: People have a love hate relationship with their email. Here are some useful tips to increase your e-newsletters performance rates.

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Getting the Most out of Facebook for Your Nonprofit Organization

ASU Lodestar Center

You can also get statistics on how fans interact with your page, helping you determine the most effective communications strategies. Some options include videos, podcasts, interviews, polls, insightful status updates, and more. Add Unique, Interactive Content. Need help improving your social media skills? Click here to learn more.