NTEN

JULY 23, 2012

By Laura Quinn, Idealware Odds are good that your organization is using multiple communications channels to reach people, from social media to direct mail and email to websites and blogs. It can also be a substantial piece of channels like direct mail, which you may not be using very often. You may not have to.

Content 84

Content Map Journal Channel 84

NTEN

SEPTEMBER 24, 2009

Compare that with a recent downward trend in donor acquisition using offline channels like direct mail. Online donors are younger and have higher incomes than traditional direct mail donors. Every year, large numbers of online donors migrate away to other channels, primarily direct mail. The Cannibalization Argument.

Online 90

Online Fundraising Offline Blackbaud 90

NTEN

SEPTEMBER 19, 2011

We'll cover the how-to of integrating direct mail – still the biggest giving channel – with on-line giving and social media tools in your fundraising campaigns at " Fundraise Everywhere: Coordinating Your Campaigns & Appeals ". > Learn more about "The Email Fundraiser's Toolkit". Your work will even be reviewed by experts!

Fundraising 59

Fundraising Mail Offline Channel 59

NTEN

SEPTEMBER 24, 2009

Imagine a scenario when a check arrives in the mail as a result of a direct mail campaign. That supporter may receive a hand-written thank-you note back via mail. Is he or she added to a direct mail list? Is it sent back via Facebook or email, or will there be a snail-mail letter on the way? Probably not.

Donor 84

Donor Online Mail Social Network 84

NTEN

NOVEMBER 2, 2009

note: This article is part of NTEN's Member Appreciation Month spectacular. The most popular pieces will be featured in our newsletter. Newsletter open rate of 19 percent, click-through rate (CTR) of 3 percent in their last quarter in the program. Tags: E-mail Fundraising. Meg Murphy, Convio. [Ed.

Convio 76

Convio Mail Newsletter Game 76

NTEN

AUGUST 25, 2011

Every e-mail marketer worth her salt knows how to calculate an overall messaging open rate: messages opened ÷ messages delivered. That's why I was a little confounded when we first started using our new e-mail system, and it would spit out a report like this: An overall open rate of almost 33%? to 65 and dividing by 2. True Open Rate.

Rate 61

Rate Open Benchmark Mail 61

Zen and the Art of Nonprofit Technology

JUNE 10, 2008

A story about Rapleaf in Clickz (a newsletter for online marketers) says this : Rapleaf allows you to quickly and inexpensively find out the social networking footprint of those you’re marketing to. June 10, 2008 Today, someone on the progressive exchange list asked about a tool called Rapleaf.

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Public Widget Open Source Demographics 100

NTEN

MARCH 26, 2009

In fact, research into the habits of mid- and major-level donors shows that eight in ten have made donations online, and an equal number have written a check in response to direct mail, sent in via postal mail. Additionally, actively encourage direct mail recipients to go online to donate.

Integration 50

Integration Marketing Mail Channel 50

NTEN

MAY 28, 2009

At its most basic level, it’s a system that manages information about donors and gifts so you can understand how much you’ve raised, keep track of all the useful information you know about your donors, manage mailings, emails and campaigns, and print reports on all this information. Querying and reporting are also particular strengths.

Open Source 73

Open Source System Open Management 73

NTEN

SEPTEMBER 30, 2009

article published in our September newsletter , Blackbaud's Steve MacLaughlin. It's definitely time to start thinking about your end-of-year e-mail. It's definitely time to start thinking about your end-of-year e-mail. To get a 15% discount, you just need to be an NTEN Member. They also found that the.

Boston 47

Boston email Fundraising Broadcast 47

NTEN

NOVEMBER 2, 2009

note: This article is part of NTEN's Member Appreciation Month spectacular. The most popular pieces will be featured in our newsletter. You use e-newsletters to keep your members, supporters and volunteers up-to-date on your program developments and related issues. Special e-newsletter. Email Newsletters.

email 81

email Campaign Work Newsletter 81

Care2

APRIL 24, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Benchmark 28

Benchmark Studies Social Media NTEN 28

NTEN

APRIL 28, 2010

We connect with members using e-mail and social networking, carry out research on search engines and Web sites, and use online services to purchase supplies and produce and store documents. Outdated electronic privacy law impacts everyone who uses e-mail, mobile phones, or the Internet. Ozer, ACLU of Northern California.

Law 55

Law Time California Government 55

Care2

SEPTEMBER 28, 2013

No wonder our constituents’ inboxes and mailboxes are stuffed with action alerts, appeals, and newsletters with similar messaging from several nonprofits vying for attention. Direct Mail and Social Media: Strange Bedfellows or a Match Made in Heaven? This involves disrupting the nonprofit sector as we know it today.

Advocacy 58

Advocacy Storytelling Social Media United States 58

NTEN

MARCH 18, 2010

Chances are you probably already do this with Yahoo Mail or Google Docs or Flickr or Salesforce or Twitter or Facebook. Tags: cloud computing Collaboration Infrastructure lucy bernholz Mobile Newsletter NPTech NTEN Web Sites Program. CrisisCamps is not a rogue example.

Social 65

Social South America Disaster Mobile 65

NTEN

FEBRUARY 17, 2010

A webinar on lessons learned will be held in Q2 to share some of the key findings with NTEN members. Email and direct mail from nonprofits have virtually the same influence on consumers' decisions to give at 27% and 28% respectively -- email closed a 10% gap from 2008 to 2009.1. To get your invitation visit [link].).

Online 74

Online Giving Convio Mobile 74

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 11, 2010

On Thursday, April 9th at 8:00 am, we kicked off the tenth Annual Day of Service at NTEN's NTC which was a resounding success! I remember a hot consulting topic was how to get your database off those 3x5 cards into an excel spreadsheet or how to mail merge in Outlook to send out an e-newsletter. .

NTC 76

NTC Service Atlanta Kansas City 76

NTEN

JANUARY 27, 2010

Tags: E-mail Newsletter NPTech NTEN Communications.

Mali 59

Mali France Africa Influence 59

NTEN

JUNE 18, 2009

And this at an organization that has an extremely successful, longstanding premium program in their direct mail. Online environmental donors (as opposed to direct-mail respondents) may not be as swayed by swag. Old-line direct mail programs can work online. Tags: Fundraising marc ruben Newsletter NPTech NTEN.

Giving 44

Giving San Francisco Fundraising Test 44

NTEN

MARCH 18, 2010

Chances are you probably already do this with Yahoo Mail or Google Docs or Flickr or Salesforce or Twitter or Facebook. Tags: cloud computing Collaboration Infrastructure lucy bernholz Mobile Newsletter NPTech NTEN Web Sites Program. CrisisCamps is not a rogue example.

Social 61

Social South America Disaster Mobile 61

Connection Cafe

APRIL 9, 2010

In today's NTEN NTC session "The Generational Divide of American Giving" Andrew Magnuson and Matthew Mielcarek, Nonprofit Consultants, discussed the recent research published by Convio , Edge Research and SeaChange Strategies on the Next Generation of American Giving. Newsletters, newsletter, newsletters!

Generation 50

Generation Research Relationship Donor 50

NTEN

MARCH 18, 2010

Using e-mail, texting and basic Web connectivity on a mobile phone or other mobile device, aid workers in remote or heavily damaged areas were able to view content, create alerts, file reports, participate in discussion forums and update information on the portal.

Change 73

Change Social Model Myanmar 73

NTEN

MARCH 18, 2010

Using e-mail, texting and basic Web connectivity on a mobile phone or other mobile device, aid workers in remote or heavily damaged areas were able to view content, create alerts, file reports, participate in discussion forums and update information on the portal.

Change 73

Change Social Model Myanmar 73

NTEN

JUNE 18, 2009

The four cornerstones of effective email communications are Personal, Targeted, Integrated and Trackable: Personalized with data (your $75 contribution on May 6 th); Targeted to the audience (activists who have given less than $50); Integrated with direct mail, website content, etc.; Hint: you have to ask before you can know that.)

Communication 57

Communication Online DC Wiki 57

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 29, 2008

Two items grabbed from the NTEN Blog. Lauren-Glenn Davitian's " Be the Media -- Free Speech Unfurled " guest post on NTEN blog. Chris Brogan is doing an expert session over at NTEN. (I found this link via the 501 (c) Files here is Oprah's hopelessly misguided take on giving.) Ever wanted to be a curator?

Nptech 50

Nptech Tag Summary Mashup 50

NTEN

JUNE 18, 2009

Anything and everything -- from email, websites, databases, and project management to snail mail, online storage of documents, voicemail, and more. What are NTEN, TechSoup, and Idealware saying about the solutions? Tags: cloud computing Newsletter NPTech NTEN rem hoffmann rob jordan. So, what can you do in the cloud?

Jordan 74

Jordan Application Amazon Mashup 74

NTEN

MARCH 26, 2009

"Find us on Facebook") on direct marketing pieces (including both mail and email). Tags: NPTech marketing NTEN Newsletter maddie grant lindy dreyer web2.0 Add sharing functionality to your email templates and signatures. Add references to your social web presence (e.g. That's a very good thing. social media.

Social Media 71

Social Media Marketing Media Social 71

Connection Cafe

AUGUST 9, 2013

This article was originally posted in AFP’s weekly eWire newsletter. And perhaps your next tweet or mailing. While nonprofits often personalize direct mail campaigns—based on giving history, interests and past actions—that approach isn’t always carried over to their email campaigns. It’s not just me.

email 48

email Campaign Test Benchmark 48

NTEN

NOVEMBER 3, 2008

The mini-golf game nearly derailed this newsletter. Now your entire org can benefit from tools like "Mail Goggles", which promises to stop you from sending regrettable e-mails after a couple of drinks. Play2Cures , from the Leukemia & Lymphoma Society. You know, back when people were still spending money.

gMail 36

gMail Hunger New York Wiki 36

NTEN

APRIL 28, 2010

Donny welcomes comments and feedback via e-mail at donny@myitk.com or reach him by phone at (808) 735-8324. Tags: Leadership Newsletter NPTech NTEN privacy.

Hawaii 64

Hawaii Los Angeles Law Nonprofit 64

NTEN

MARCH 26, 2009

To see what we're doing, text HUMANE to 30644 and sign up for e-mails at www.humanesociety.org.) Tags: NPTech marketing matt wilson NTEN Newsletter text messaging. To read to full case study, go here: [link].

United States 44

United States Mobile Test Advocacy 44

NTEN

JUNE 10, 2011

Perhaps you already provide them with relevant content through a website, e-newsletter, e-mails, or social media channels. Whether your nonprofit organization provides services or advocates for a cause, your stakeholders have common interests. Now go forth and facilitate knowledge sharing! Further reading: http :// www.

Knowledge 86

Knowledge Share Network Community 86

NTEN

NOVEMBER 3, 2010

For most nonprofit organizations, bulk email -- email newsletters, action alerts or fundraising outreach -- is one of the most productive communications approaches there is. I moved on to cross-reference those recommendations against trusted online sources from NTEN and Idealware. Why do you need an email service provider?

Service 59

Service email Test Spam 59

NTEN

JANUARY 22, 2009

Develop a schedule of the types of communication that will occur (conference calls, meetings, e-mail updates about the project, etc.) Tags: NPTech bev magda NTEN Newsletter change management. It's important to communicate -- and even over communicate. Creating a communications plan can help the process. 2 Magda, B.

People 47

People Change Technology Management 47

NTEN

FEBRUARY 7, 2012

What if they just HAD to open your email newsletter to see what happened next? So what does this have to do with nonprofit marketing? Everything! What if you could create a story arc over a series of weeks, or even months, that kept your supporters hooked?

Communication 72

Communication Influence Story Newsletter 72

NTEN

AUGUST 25, 2009

Imagine never having to send another direct mail piece. Tags: digital divide network neutrality Newsletter NPTech NTEN sheldon mains. If making sure the members of your community have affordable, high speed Internet isn't important to you, how about something practical: Making your nonprofit more efficient.

Internet 74

Internet Government Library Skype 74

NTEN

NOVEMBER 2, 2009

note: This article is part of NTEN's Member Appreciation Month spectacular. The most popular pieces will be featured in our newsletter. Did they request a specific newsletter, publication or service that clearly identified a need? You can read all the details here. ]. Did they tell you why they came to your site?

Personal 36

Personal Database Newsletter Cancer 36