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How Nonprofits Can Create & Track Conversions in Google Analytics 4

Nonprofit Tech for Good

To make the most of new features, nonprofits must know how to create and track conversions in GA4. Setting up conversion tracking is also essential for nonprofits to maximise their Google Ad Grant. How people are using their website. Using UTMs to track how users arrive at a website What is a UTM? What is a GA4 event?

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Three Data-Informed Strategies for Better Member Engagement

Association Analytics

You’ll come away with specific examples from the team at the International Association of Exhibitions and Events (IAEE) that you can use to inform your own strategy. Explicit data is the information you ask for from members in surveys, while implicit data is something you’re able to infer based on preferences and interests.

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Build a Successful Team, Know Where Your People Thrive

.orgSource

Do you know where greater diversity in thought and attitude is needed and what type of people would complement the current mix of personalities? EI is the ability to understand and manage your own behavior and motivations as well as those of the people around you. The MBTI describes healthy and normal differences between people.

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What iOS 17 Tracking Changes mean for Digital Fundraising

M+R

Included in it are updates to how the operating system will handle link tracking, which Apple calls Link Tracking Protection (LTP). What is Link Tracking Protection? Link Tracking Protection will strip out some tracking information/ parameters added to the end of URLs. the nonprofit fundraising apocalypse.

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List of Donor Wealth and Lead Tracking Software

Whole Whale

Lead tracking software is common in the business-to-business (B2B) world where sales teams need to know the when/where/who of companies checking out their online resources. Company-level Lead Tracking These tools leverage the IP, cookies and network information of visitors to your website to show a top-level view of company activity.

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How and Why to Track Your Donor Acquisition Rate

Neon CRM

If you do, you’ll probably want to track your donor acquisition rate. Here’s how to calculate your donor acquisition rate and what to do with that information once you have it. Why Track Your Donor Acquisition Rate? At the end of the month, you had 734 donors. 82 of them were new donors.

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Special Appeal Pledge Tracking for Your Back to School Fundraiser

Greater Giving

Equally important, we’ll also introduce you to Greater Giving and how our platform can help you effortlessly record and track pledges during your events. When people feel connected to the impact of their giving, they are more likely to open their hearts and wallets. Why is a Special Appeal Pledge Valuable for Your Fundraiser?

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