John Kenyon

SEPTEMBER 5, 2018

Your nonprofit’s best online strategies are the ones informed by your data. Data not just on activity but also on what content is most popular across your website, emails and social media channels. You don’t have to be a data expert to have great data-informed online strategies! Key Performance Indicators.

Data 52

Data Strategy Online Social Media 52

Bloomerang

MARCH 26, 2024

The way you set up your dashboards and reports will depend on multiple factors, including your data analysis goals and what data you need to inform your analysis. How effective were your various marketing channels and efforts? Also, be sure to set up more detailed reports for deeper analysis. If so, what might have changed?

Campaign 86

Campaign Tips Online Fundraising 86

Qgiv

APRIL 22, 2024

Your marketing strategies and the marketing channels you use can drastically affect your fundraising success throughout the year. Nonprofit marketing refers to all of the different strategies your organization uses across the various channels of communication to spread awareness about your cause and gain new supporters for your mission.

Marketing 52

Marketing Guide Nonprofit Channel 52

Nonprofit Tech for Good

DECEMBER 6, 2019

3) Promote the event intentionally and across all digital channels. You might consider mailing save-the-dates, formal invites, or a packet or tangible reminder ahead of the event, but be sure to also take full advantage of digital channels —emails, your organization’s newsletter, social media channels, and the like.

Practice 245

Practice Tips Fundraising Sponsor 245

Candid

DECEMBER 12, 2022

Nonprofit explainer videos are meant to be informative and showcase your mission in a clear, concise, and engaging way. For example when watching a video, audio and visual channels activate separate parts of the brain , and when these two elements combine, it helps supporters better understand and engage with your mission. .

Video 105

Video Support Tips Audio 105

Nonprofit Tech for Good

APRIL 2, 2023

But quick technological advancements can be overwhelming, causing many people to feel uncertain about where to begin. This information can then be given to your donors and used on your marketing channels. 4) Prospect Research Tools The days of endlessly scouring the internet for information on potential donors are long gone.

Tools 359

Tools Fundraising Analytics Analysis 359

Association Analytics

JULY 27, 2021

Today’s digital world offers tons of channels to share your content, which is great. But it also means tons of content for you to produce and tons of sources to track. As you start this process, make sure to be deliberate, careful and comprehensive in gathering the information. Integrate and visualize your data. Test and Learn!

Taxonomy 169

Taxonomy Content Data Strategy 169

EveryAction

JUNE 21, 2023

Why LGBTQ+ advocacy is always-on from here on It’s more important than ever for LGBTQ+ organizations to effectively advocate on behalf of LGBTQ+ people. The Human Rights Campaign (HRC) declared a national state of emergency for LGBTQ+ people on June 6, 2023, the first state of emergency ever declared in its history spanning four decades.

Advocacy 199

Advocacy Generation Strategy Awareness 199

Candid

MAY 13, 2024

In the United States, philanthropic collaboratives—entities that either pool or channel resources from multiple donors to nonprofits— collectively directed between $2 billion and $3 billion to a variety of grantees in 2021, and our research indicates that figure has grown since then. Tracking common outcome metrics across grantees.

Measure 59

Measure Collaboration Effective Impact 59

Nonprofits Source

MAY 15, 2024

Studies show that people spend an average of almost eight and a half hours interacting with digital media per day. This means that you’ll need to be more economical with your efforts, choosing only the communication channels and tactics that truly resonate with your audience. Perform market research. Create customer personas.

Map 52

Map Digital Business Marketing 52

Allegiance Group

FEBRUARY 27, 2024

It’s critical to actively track and measure your website traffic against your goals. Making the switch is vital — if you’re still using the old version, your data is no longer being tracked. But what Google Analytics — and GA4 in particular — brings to the table is an extra layer of information. leads) it’s bringing in.

Analytics 52

Analytics Google Fundraising Track 52

Nonprofit Tech for Good

APRIL 10, 2021

You can promote your event to a broad audience through low-cost digital channels like social media, your organization’s website, and email campaigns with just a link. Thanks to technology, there’s no need to spend hours processing mailed registration forms, checks, receipts, and entering information in endless spreadsheets.

Practice 306

Practice Fundraising Registration Virtual 306

Nimble AMS

MAY 20, 2024

Engage your s takeholde rs Keep communication open with your board members, key stakeholders, and staff by establishing communication channels for feedback and collaboration. 5 t ips to successfully launch your AMS After preparing for your implementation, you’ll be on track to launch your AMS.

Practice 140

Practice Adopt Associations Software 140

Neon CRM

MAY 31, 2023

That’s why it’s important for fundraisers to stay up to date on nonprofit organization statistics and use metrics to inform their fundraising strategies and decisions. It can be difficult to track people who read a direct mail appeal and respond by donating online. You’re not stuck with one channel for every campaign.

Statistics 97

Statistics Fundraising Metrics Mail 97

Nonprofits Source

APRIL 3, 2024

For example, tracking the volume of social interactions only works on social media, whereas bounce rate helps you determine if your email or membership information website is capturing users’ attention. As for choosing new recruitment channels, start with the ones your target audience prefers.

Organization 52

Organization Online Influence Metrics 52

Qgiv

APRIL 11, 2023

Having the right people in the room is the deciding factor between a good event and a great one. Read on to learn more about how the responsive framework and donor signals can help you make sure to have the right people in the right room for the right event. Tracking donor signals looks different at each organization.

Donor 104

Donor Survey Social Media Database 104

Volunteer Hub

FEBRUARY 17, 2023

Social media is a powerful, yet affordable, way to inform, engage, and recruit volunteers. In fact, according to Nonprofits Source, 53% of people who engage with a nonprofit on social media volunteer. Showcase volunteer impact People will likely connect with stories that show how volunteers are making a difference.

Social Media 91

Social Media Volunteer Media Social 91

M+R

JUNE 10, 2021

From Apple’s official announcement : “In the Mail app, Mail Privacy Protection stops senders from using invisible pixels to collect information about the user. from getting information about whether and when subscribers open emails. A quick reminder: email opens are tracked by tiny image pixels embedded in the content.

Rate 122

Rate email Open Change 122

Media Cause

NOVEMBER 3, 2023

While online tools and resources give the sense that people are more connected than ever, selecting the right communication vehicle, visibility, form, and timing for what you’re trying to accomplish is vital to achieving true connection and mutual understanding. Try to keep discussions to relevant project conversations.

Project 105

Project Communication Management Doc 105

Nonprofits Source

MARCH 4, 2024

For instance, if your supporters engage via digital channels, you might choose to track impressions on your social media posts. Standardize practices such as auditing and appending data so no important information falls through the cracks. Choose key performance indicators that make sense for your community.

Mobile 59

Mobile Strategy Advocacy Causes 59

Bloomerang

MAY 15, 2023

Are you using one master email list that includes your monthly donors, volunteers, everyone who’s ever made a gift at any level, people who attended your annual event once, and people who signed up to get your emails on your website? How can this data inform what you do this year? Once again, your CRM data is here for you.

Data 95

Data Gift Relationship Interaction 95

M+R

JUNE 22, 2023

Showing your most responsive people ads can increase their donation rate even more than reaching them in just one channel – and precise targeting allows you to use your budget where it will have the best results. Just upload their information into Meta, Google, or your DSP of choice, and target them as a custom audience.

Los Angeles 101

Los Angeles Audience Google Channel 101

sgEngage

OCTOBER 11, 2023

Finding people who genuinely care about your cause is like making a new friend; it takes time and effort. I’m sure you’re using at least one of these social media channels. Develop an acquisition strategy for your top one or two social media channels. What’s a fundraiser to do when you feel like you’re all out of ideas?

Donor 85

Donor Social Media Websites Content 85

sgEngage

JANUARY 19, 2023

So, when inflation made dollars not stretch as far and staffing shortages shifted more duties to a fewer number of people, many nonprofits found 2022 to be particularly stressful. Knowing that information will help you identify the amount you need to keep in reserve. Identify the top line for each channel.

Foundation 81

Foundation Build Fund Review 81

Pamela Grow

FEBRUARY 27, 2024

A holistic nonprofit digital marketing plan involves weaving together multiple channels and strategies into a unified approach that resonates with your target audience. Identify key performance indicators (KPIs) that your team can track to evaluate your progress toward your goal. Choose your digital marketing channels.

Digital 59

Digital Marketing Create Social Media 59

The Modern Nonprofit

MARCH 26, 2024

By using cause-specific language that clearly conveys the urgency of needs on the ground, you can compel donors to take immediate action through their communications across channels. Segmenting new donors based on demographics, interests and preferred channels can enable more personalized outreach. This plants a seed.

Support 52

Support Donor Community Retention 52

Neon CRM

OCTOBER 31, 2023

Your donor engagement strategy outlines exactly how you’ll reach out to donors and the KPIs you’ll track to measure how engaged a donor is with your organization. Showing impact numbers and, more importantly, stories keep donors informed and engaged. But remember: You’re a person talking to other people. And not just any people!

Donor 98

Donor Strategy Nonprofit Phone 98

Get Fully Funded

MAY 9, 2022

The Four Elements of a Nonprofit Self-Audit of Your Marketing Plan When you walk through your nonprofit self-audit, you have four major tasks: clarifying your marketing goals, taking stock of your organizational assets, reviewing your systems, and tracking your progress. Share interesting information? You can’t do everything yourself.

Marketing 69

Marketing Guide Metrics Nonprofit 69

Whole Whale

JUNE 9, 2022

You can also use this list to target your volunteer recruitment efforts; for example, if you’re looking for someone with specific social media skills, you could target your social media channels or run ads targeting people with those skills. Plus, it can help you keep track of all your volunteer applications in one place.

Volunteer 105

Volunteer Social Media Nonprofit Contest 105

AccelEvents

DECEMBER 6, 2021

Having attendee information from Accelevents in the HubSpot CRM allows for lead scoring of event registrants, which opens the door for upselling opportunities. 60% of business leaders agree that event marketing is the most critical marketing channel for achieving business goals. Updated contact information. New contact.

Management 96

Management Virtual Registration Integration 96

Achieve

DECEMBER 8, 2022

Track engagement and follow up. a multi-channel approach to fundraising. is best, you should use all of your communication channels to cultivate relationships with donors. . and it will help your longtime donors easily access all of the information they need. . Track engagement and follow up. . Just like.

Social Media 52

Social Media Relationship Donor Media 52

Allegiance Group

APRIL 15, 2024

When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. This shows that appreciation for this communication channel is growing among younger generations. This channel also tends to see positive returns—for every $1.27 Mail enhances trust and credibility.

Mail 52

Mail Fundraising Nonprofit Channel 52

Achieve

APRIL 28, 2022

With so much time on the world wide web, bombarded by advertisements, most people have become increasingly immune to and skeptical of even the most innocent donor outreach campaign. Keep track of your online donors. . engagement channels. Keep track of your online donors. . You may already be keeping track of your donors!

Donor 59

Donor Tips Online Gift 59

Nonprofits Source

OCTOBER 25, 2023

According to Double the Donation’s guide to donor data , this information can give you insight into donors’ backgrounds and motivations. With personalized information about your donors, you can send out messages that will appeal to different groups across your marketing channels. It’s also about getting people to take action.

Marketing 52

Marketing Support Demographics Nonprofit 52

Whole Whale

MARCH 30, 2023

Here are 5 key parts of a donor persona: Demographic information : This includes age, gender, location, education, income, occupation, and other relevant demographic details. Psychographic information : This refers to your donor’s personality traits, values, interests, beliefs, motivations, and behaviors.

Donor 52

Donor Build Demographics New York City 52

Get Fully Funded

APRIL 20, 2021

Deciding to hire a virtual assistant can be hard for people who are used to doing everything themselves. I mean everything, including checking the central email account, updating the website, sending out email communication, and updating social channels, as well as everything you do to run your programs. Start small.

Virtual 116

Virtual Work Calendar Nonprofit 116

Amy Sample Ward

SEPTEMBER 20, 2013

But, there’s more to being data-informed and more to what we should demand of our data, right? You get my point; before we even start to layer on information from the wider sector or filters to subdivide topics and categories, we have A LOT of information to work with. Is data helpful if you aren’t using it?

Metrics 158

Metrics Impact Change NTEN 158