BoardAssist

DECEMBER 15, 2014

Direct mail is a major workhorse for all nonprofits. And regardless of what you hear or think about online giving, most gifts still come via the mail. This week guest blogger Gail Perry is back with her top tips to help us all raise more money by mail. 112 Tips to Raise More Money by Mail. BE PERSONAL and INFORMAL.

Mail 61

Mail Money Raise Tips 61

The Modern Nonprofit

JANUARY 2, 2024

Consider using surveys, direct interviews, or informal conversations to initiate this process. Feature them on your website, in newsletters, on social media, in grant applications, and during fundraising campaigns. They serve as powerful tools to convey the human impact behind numbers and statistics.

Story 104

Story Guide Support Analysis 104

Nonprofit Tech for Good

JULY 23, 2012

It is illegal to buy, sell, or trade mobile phone numbers, unlike e-mail and snail mail addresses. Pitch to Your Website, E-newsletter, Blog, and Print Materials. This new page should then be linked near the e-newsletter subscribe option on your website and blog. and your “Thank You” landing pages and e-mails.

Group 210

Group Practice Mobile Nonprofit 210

Byte Technology

DECEMBER 1, 2015

Indeed, with the Internet now funneling so much information into our brains on a daily basis it’s easy to get lost in the cacophony of the web and the short attention spans it’s created. Is the information presented in a clear and concise manner highlighting your goals? Is your contact information easy to find?

Profit 100

Profit Websites Brain Attention 100

Nonprofit Tech for Good

DECEMBER 12, 2011

Whether you’ve been using social media for years, months, or days or you have yet to get started, the information and strategies in this chapter can save you a lot of time and frustration. Once you’ve set up your new Google account, sign up to receive Google Alerts via e-mail on a daily basis at google.com/alerts.

Social Media 217

Social Media Media Avatar Organization 217

sgEngage

FEBRUARY 17, 2023

Leave Them Wanting More Keep the body of your email under 200 words and link to blog posts or videos for more information. For example, link to a report that gives donors more information about a mission they’ve invested in, or profile a particular person or animal your organization helped last month. Newsletters.

email 74

email Communication Effective Fundraising 74

sgEngage

APRIL 10, 2023

Explore advertising opportunities such as: Your email newsletter. You likely send a weekly or monthly newsletter to update supporters on your current projects, fundraising progress, and any upcoming events. Demographic and personal information. You should also share the fundraising goal you’re trying to reach. Wealth indicators.

Demographics 72

Demographics Retention Donor Research 72

Neon CRM

OCTOBER 31, 2023

Your donor engagement strategy may outline different recognition tiers by gift amount ($50 donations receive a shout-out in your newsletter, and $250 donations receive a plaque, for example). Showing impact numbers and, more importantly, stories keep donors informed and engaged. Asking about donor motivations. Teaching them something.

Donor 98

Donor Strategy Nonprofit Phone 98

sgEngage

FEBRUARY 18, 2023

LEAVE THEM WANTING MORE Keep the body of your email under 200 words and link to blog posts or videos for more information. For example, link to a report that gives donors more information about a mission they’ve invested in, or profile a particular person or animal your organization helped last month. Newsletters.

email 67

email Communication Effective Fundraising 67

Pamela Grow

JUNE 28, 2023

When it comes to reaching your fundraising goals, email reigns supreme (after direct mail and face-to-face, of course). A PS is imperative in direct mail and you’ll want to include one in your emails as well. You’ll put your contact information, social media links, and, of course, your unsubscribe button. But what about reach?

email 52

email Rate ROI Social Media 52

Bloomerang

MAY 31, 2022

Your marketing plan allows you to connect with a wider audience and inform them of involvement opportunities. Pursuing a multichannel marketing strategy using a variety of channels, from social media and email to direct mail, will allow you to expand your reach and promote your cause to the widest possible audience.

Strategy 105

Strategy Develop Fundraising Nonprofit 105

Global Giving

JANUARY 21, 2015

I was asked to sign up for the site’s mailing list. Would a pop-up on GlobalGiving help our nonprofits acquire more email newsletter subscribers? We’re always looking for ways to build our newsletter list, and I saw an opportunity to let visitors to our nonprofit partners’ project pages subscribe to their quarterly email updates.

Experiment 52

Experiment email Test Language 52

Neon CRM

NOVEMBER 30, 2023

14 Tips for Nonprofit Storytelling In a study by researchers Dan and Chip Heath, only 5% of people could recall statistics from a presentation they’d just heard. Double-check that the story doesn’t share personal information or other details that could put the story subject in danger.

Storytelling 52

Storytelling Guide Nonprofit Story 52

Nonprofit Tech for Good

APRIL 18, 2011

A great source for images for your nonprofit’s website, blog, e-newsletter, and social networking profiles. A great source for free icons to use on your website, blog, Facebook Page, in your e-mail newsletter, etc. e-Newsletter. Creative Commons on Flickr :: flickr.com/creativecommons. Dipity :: dipity.com.

Fun 236

Fun Resource Stats Wikipedia 236

Allegiance Group

JUNE 7, 2023

These new statistics confirm fears that the pandemic and economic downturn could impact charitable giving negatively. These statistics show the real-world implications of this decrease: Between 2004 and 2014 alone, median donation values dropped by approximately $140 per household , according to the Nonprofit Quarterly.

Donation 52

Donation Practice Fundraising Gift 52

Qgiv

OCTOBER 21, 2021

Strategic partnerships and research inform her approach to new challenges and when drafting fundraising communications. Data is best utilized when information is organized and synthesized over the long-term, allowing you to seize opportunities when they arise and avoid potential pitfalls. What do we mean by “data?”.

Data 69

Data Metrics Nonprofit Analysis 69

ASU Lodestar Center

APRIL 15, 2020

Digital fundraising, specifically on social media channels, provides a way for nonprofits to connect to younger generations who do not have the time nor desire to receive lengthy appeal letters or printed newsletters. On the other hand, direct mail decreased by 26 percent.

Digital 52

Digital Technology Giving Arizona 52

Nonprofit Tech for Good

AUGUST 24, 2011

A great source for images for your nonprofit’s website, blog, e-newsletter, and social networking profiles. A great source for free icons to use on your website, blog, Facebook Page, in your e-mail newsletter, etc. Creative Commons on Flickr :: flickr.com/creativecommons. DailyFeats :: dailyfeats.com. Qwiki :: qwiki.com.

Fun 277

Fun Resource Audio Stats 277

NTEN

JUNE 24, 2010

Because they had to standardize the system used for this tracking, you can co-opt it for your own purposes to track click-throughs from your e-mail campaigns, banner ads, links in blog posts, even paper mailings (if you use it in conjunction with a URL shortener like bit.ly). Let's resort again. Read into that what you will.

Track 68

Track Analytics Google Campaign 68

ASU Lodestar Center

JULY 6, 2011

However, simply signing up for an account and posting some information about the organization is not enough to make Facebook an effective marketing tool. You can also get statistics on how fans interact with your page, helping you determine the most effective communications strategies. Add Unique, Interactive Content.

Facebook 84

Facebook Organization Social Media Blogger 84

NTEN

AUGUST 25, 2011

Every e-mail marketer worth her salt knows how to calculate an overall messaging open rate: messages opened ÷ messages delivered. It's probably the easiest calculation you can make that still produces valuable information for your organization. We like to go beyond the average to look at other statistical measures, as well.

Rate 61

Rate Open Benchmark Mail 61

Connection Cafe

JULY 26, 2016

This might include direct mail letters, email appeals, Giving Tuesday , telemarketing and more. Communicating this information to your donors boosts their confidence in your organization. It’s slightly different from your typical newsletter in that it might focus on one program or fundraising campaign that had a good response rate.

Story 20

Story Gift Impact Share 20

NTEN

JUNE 18, 2009

When we reviewed their website statistics, we found that nobody ever visited that calendar. The AIDS.gov website is a gateway to all Federal domestic HIV testing, prevention, treatment, and research information. One organization spent 10 hours a month maintaining an online calendar. Wouldn't you like 10 extra hours a month?

Communication 57

Communication Online DC Wiki 57

Connection Cafe

AUGUST 9, 2013

This article was originally posted in AFP’s weekly eWire newsletter. Your constituents now expect to receive relevant and interesting information in every email. And perhaps your next tweet or mailing. Helps data integrity (verify mailing address; find out interests). #3 Building in targeting capabilities.

email 48

email Campaign Test Benchmark 48

Beth's Blog: How Nonprofits Can Use Social Media

JULY 13, 2009

This information is invaluable to your nonprofit – Giving you the ability become more effective with your online efforts. 17 statistics to monitor on your blog by Darren Rowse. I know you may not have a blog, but the info still applies and there is a lot of useful information here. You get more statistics for analysis!

Site 50

Site Web RSS Build 50

The Fundraising Authority

NOVEMBER 23, 2020

Non-profit direct mail fundraisers know that one of the worst times to send a fundraising letter for a charity is in the couple of weeks before a major election. Because the candidates and their supporters are going to be flooding mailboxes with oversized postcards, self-mailers, and every other type of direct mail communication possible.

Profit 190

Profit Mail Social Media Raise 190

Connection Cafe

FEBRUARY 23, 2016

Consider these statistics from the 2015 Fundraising Effectiveness Report Donor Retention Supplement : Overall donor retention is 46%. Take your last newsletter (print or online), your latest Facebook posts, your direct mail or eAppeal, and even your receipt and thank you letter. But donors and prospects aren’t impressed.

Communication 20

Communication Donor Retention Rate 20

Bloomerang

AUGUST 5, 2021

This means that when an Apple Mail user activates this new privacy setting, you may have no way of knowing if that user opened your emails. Additionally, information you may have been able to glean up to this point in time—a user’s location or other online activity—will be hidden from you. Why Open Rates Matter—For Now.

email 131

email Change gMail Rate 131

Nonprofit Tech for Good

JANUARY 10, 2022

Building a donor base or subscriber base by collecting contact information from those subscribing to newsletters, white papers, and other resources that you make available. Educating the Public and Advocating about issues and informing the public about issue areas. Audiences should be defined.

Google 348

Google Grant Guide Nonprofit 348

NTEN

MARCH 26, 2009

Here's how it worked: Step 1: Develop script for inbound call center representatives; compile a list of frequently asked questions; and create an online form through GetActive to take donor information. 55% — a (statistically significant) 77% increase in response to the appeal! CONCLUSION. To read to full case study, go here: [link].

United States 44

United States Mobile Test Advocacy 44

Bloomerang

NOVEMBER 13, 2021

And all kinds of information on our website, you can watch videos, get a really good sense of what we have to offer. So, if there was anything that piqued your interest or you said, “Oh my goodness, I would love more information about this particular area,” we can point you in the right direction for that.

Report 81

Report Measure Impact Process 81

Neon CRM

MAY 31, 2023

This isn’t an entirely passive process: A nonprofit that has an active donor acquisition strategy (more on that below) will be working to identify and target potential donors with information. No money (or time) is changing hands yet; this step includes actions like responding to your latest Facebook post or signing up for your newsletter.

Donor 52

Donor Management Guide Retention 52

Bloomerang

JANUARY 25, 2023

They’re left with a wealth of information. That information—revenue, fundraising tactics, and more—is just as valuable as the donations themselves. Organizations that provide information about their work make stakeholders feel more connected to the mission. This message will help inform the rest of the report.

Report 114

Report Digital Fundraising Nonprofit 114

Neon CRM

MAY 18, 2023

But, right here at the top, we just want to make sure we state how important it is that you have a database of donor information to analyze and act on in the first place. Common channels include email, direct mail, social media, phone calls, your website, etc. Let’s get started! Make every stamp count!

Raise 98

Raise Strategy Help Fundraising 98

Achieve

JANUARY 31, 2022

Plus, fundraising statistics. When you pursue a multichannel strategy, you can share email content on your social media pages, social media posts within your weekly email newsletters and multimedia content across all platforms. . show that every generation, from Millennials to Baby Boomers, prefers donating on online platforms.

Digital 105

Digital Communication Tips Virtual 105

Achieve

JULY 14, 2022

Email Newsletters. As soon as someone joins your mailing list, they will immediately receive an email detailing who you are and what you do. Email Newsletters. An email newsletter sends important information, such as news and updates, to a list of subscribers. are consistent throughout the newsletter. .

email 52

email Support Newsletter Rate 52

Qgiv

JULY 21, 2022

By leveraging multiple communication channels—email, mobile, direct mail, websites, social media, paid and earned media, SEO, and more, you expand your reach to engage new donors and supporters. Here are some interesting statistics to know as you think about growing your multi-channel marketing: The average American spends over 2.5

Channel 59

Channel Marketing Fundraising Nonprofit 59