Pamela Grow

JUNE 28, 2023

It’s time to shift gears and give email the attention it truly deserves. Is it time to take a step back and reevaluate your communication strategy? You’ll want to spend as much time on your subject line as you do on the content. Your open rate is, of course, one of the most important metrics you’ll want to track.

email 52

email Rate ROI Social Media 52

Greater Giving

DECEMBER 12, 2022

At this time of year, we assess our fundraising performance and make plans for next year. It’s the amount of money you expect a donor to contribute over the course of their life with you, and it’s an important metric to keep track of because it helps you understand how to keep your donors engaged and how to get them to give more.

Retention 91

Retention Donor Support Giving 91

Saleforce Nonprofit

JUNE 3, 2022

Those who tuned in to the virtual event were treated to conversations with some incredible headliners, and heard nonprofit customers share their technology impact stories. . With MyClubHub, our clubs will have access to real-time data at their fingertips to show how club members are participating.

Nonprofit 73

Nonprofit New York City San Francisco Oracle 73

Whole Whale

SEPTEMBER 8, 2023

This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.” Use time-limited offers to create urgency. Personal stories, donor benefits, time sensitivity? The metrics showed the ads were not effectively driving growth.

Lesson 59

Lesson Fundraising Digital Test 59

M+R

JUNE 22, 2021

Read time: 4 minutes. And for the first time this year, we are turning our attention to a key fact: sometimes, when the numbers speak, they do so with an accent. For nonprofit digital ads, the unmistakable headline of M+R’s annual Benchmarks Study has been continued growth.

Benchmark 52

Benchmark Studies Digital Analysis 52

Saleforce Nonprofit

AUGUST 5, 2022

You’ll find it sprinkled throughout your social media feed and making headlines at the Cannes Lions International Festival of Creativity. This is increasingly important now, at a time when companies are being challenged to make tough choices and corporate social responsibility is top of mind. Take CVS Health.

Companies 106

Companies Alaska Malta Philanthropy 106

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 12, 2009

Measure social media with key metrics for visibility, engagement and advocacy . The headline is: Social Network and Mid-Size Nonprofits: What's The Use? It takes time to get results, like anything else. This takes time and social media for nonprofits is still in its infancy. There are no silver bullets.

Social Media 95

Social Media Adopt Survey Media 95

Nonprofit Tech for Good

JANUARY 14, 2013

There will be times this year when a thank you email or tweet just isn’t enough to communicate your appreciation. One of the biggest downsides for me personally from being connected to the Social Web 50-70 hours a week is that my brain has a hard time reading for extended periods of time. Facebook, Twitter, YouTube, etc.

Social Media 231

Social Media Management Media Social 231

Tech Soup

JANUARY 19, 2017

2017 is a great time to re-envision and reboot your efforts to keep in touch via email with your constituents, volunteers, and donors. You need to send the right content to the right segment of your file at the right time. It's time to write less and show more. Write less lengthy copy and better headlines.

Digital 36

Digital Marketing Game Headline 36

NonProfit Hub

MAY 18, 2021

The two other metrics will help you determine how difficult it will be to bid on that keyword and how much it will cost. . For example, if someone searches for coding classes for kids , you should have coding classes for kids in the headline and description of your ad. Next, you should look at Average Monthly Searches.

Grant 54

Grant Google Research Search 54

Nonprofits Source

APRIL 19, 2017

Environmental activists divided donors into audiences based on time spent as an activist: 0-6 month activist. Real-time visitor tracking data and analytic reporting tools. For example, you could test a chat window that automatically pops up after a set time offering to answer visitor questions. 6-12 month activist. MaxTraffic.

Ideas 111

Ideas Donation Online Strategy 111

Nonprofit Tech for Good

MAY 25, 2024

While the big names like The Red Cross and Make a Wish have the headlines and the brand recognition, most nonprofits are bootstrapped organizations filled with passionate workers and volunteers doing what they can with limited resources. According to The Urban Institute, there are roughly 1.8 million nonprofits in the U.S. ,

Marketing 198

Marketing Fundraising Test Nonprofit 198

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 11, 2012

Each session called shared a best practice, debriefed on the results of applying the best practice shared the month before, and we collectively generated insights. As one participant noted, “The consistent monthly time to reflect about learning was invaluable.” For one, I think we have to wait and see how this plays out.

Facebook 112

Facebook Change Profile Impact 112

Connection Cafe

APRIL 29, 2014

Today, your job is much more focused on the percentage point in converting potential supporters into long term donors than being focused on the color of the new logo or the catchy headline. Over time you will begin to see the variable that makes the most impact on your campaigns. Target .

Marketing 37

Marketing Donor Michigan Test 37

Care2

AUGUST 22, 2013

How are you going to maintain the website and make it compelling over time? Produce a monthly website and online engagement report of key metrics. Monthly Website Stats: Monthly visits, unique visitors, pageviews, pages per Visit, time on site, and bounce rate (aim for under 60%). Your board, donors, and activists love it too.

Online 71

Online Tips Calendar Test 71

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

For example, they know from their survey research, real-time monitoring, and content analysis of comments on their posts that a lot of people care deeply about environment issues, but don’t self-identify as “environmentalists.” We analyze the content that users spend the most time, referral traffic, and other key metrics over time.

Measure 97

Measure Policy Social Media Green 97

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 9, 2007

Is it irresponsible of me to spend ANY staff time on social networks? Quantitatively, that's worth quite a bit as no one has been able to calculate this metric so thoroughly before. Justin The metric boils down to cost per action as applied to advocacy or outreach (branding, education, etc) campaigns. Job well done!

Albania 50

Albania ROI Social Network Remix 50

Qgiv

MAY 11, 2021

Nonprofits see it as a poor investment of time because they haven’t been able to succeed in the past. Nonprofits are expected to spend the entire $10,000 dollars each month, and there are performance-related metrics nonprofits must meet in order to continue receiving the grant (more on those later). Choosing match types.

Google 52

Google Grant Rate Headline 52

CauseVox

MAY 11, 2021

Nonprofit marketers need to understand some basic concepts about how algorithms work and why social media posts and tweets are no longer chronological (and haven’t been for a long time). leverages catchy blog headlines and compelling opening paragraphs to hook readers in and get them to read on. Pique Curiosity. Stay Relevant.

Social Media 99

Social Media Community Build Media 99

Care2

JULY 26, 2007

An ROI Calculator for Social Network Campaigns Tuesday, July 24, 2007 at 09:10AM | by Justin Perkins Wonder if you should spend your time campaigning in social networks? Need some metrics guidelines? And if youre going to spend time on social media, and you arent leveraging your email list to do so, youre doing things the hard way.

Social Network 74

Social Network ROI Social Media Network 74

Care2

JULY 17, 2007

An ROI Calculator for Social Network Campaigns Tuesday, July 24, 2007 at 09:10AM | by Justin Perkins Wonder if you should spend your time campaigning in social networks? Need some metrics guidelines? And if youre going to spend time on social media, and you arent leveraging your email list to do so, youre doing things the hard way.

Social Network 74

Social Network ROI Social Media Network 74

Nonprofits Source

JANUARY 23, 2023

Before building out your Google Grant ads, take some time to learn the basics of the program, starting with whether you’re eligible. Can devote time to managing your Google Ad Grants account each month. So long as your site features valuable content and you have free time, applying is a smart move.

Grant 52

Grant Google Guide Nonprofit 52

Beth's Blog: How Nonprofits Can Use Social Media

MAY 12, 2005

I'm not sure what will bridge this schism--which I believe to be one part generational and one part privilege--perhaps just time and some good ol' fashiong spin-doctoring. The organization's web site welcome page there is an RSS feed of headlines from the blog. What metrics are appropriate ones to follow on a weblog?

Vermont 50

Vermont Technorati Headline Summary 50

sgEngage

FEBRUARY 20, 2024

If you’re reading a blog post with the words “capital campaign” and “board” in the headline, you might be spiraling through questions that are keeping you up at night (hopefully, it’s not 2 a.m.): There’s never a bad time to make improvements (but doing so in the lead-up to a capital campaign is perhaps the best time of all.)

Campaign 59

Campaign Tools Phase Accessibility 59

sgEngage

AUGUST 23, 2023

You can amplify your website at no cost other than the time it takes to create your ads and monitor results. Resolving them can be a time suck if you’re unsure of the quickest solution. As a result, nonprofit marketers run into issues, and it can be hard to find time in your already-busy schedule to troubleshoot them.

Grant 72

Grant Google Guide Management 72

Nonprofit Tech for Good

JANUARY 10, 2022

Responsive text Ads are ads in which you specify multiple different headlines and descriptions and Google selects the ones that it feels would be the best match and thus would create the highest probability of the user clicking on the ad. It takes a lot of time each month to make sure the Google Ads account is as optimized as it can be.

Google 341

Google Grant Guide Nonprofit 341

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

Or they might have some understanding of metrics and have gone as far as setting up a free google analytics account, but are not sure what to do next. The nonprofit will most likely not have a full-time IT or web manager staff person. It's deceptively easy though and it is important to get your program set up correctly the first time.

Screencast 50

Screencast Analytics Measure Web 50

Roundtree

JANUARY 9, 2022

Donors have little time and a lot of information coming at them. There are other ways to make it personal: Share the story of one volunteer and why they invest their time in the organization. The temptation is to merely talk about headlines and numbers. Impact metrics. You don’t need to avoid those things.

Report 52

Report Metrics Headline Spam 52

Care2

FEBRUARY 3, 2008

An ROI Calculator for Social Network Campaigns Tuesday, July 24, 2007 at 09:10AM | by Justin Perkins Wonder if you should spend your time campaigning in social networks? Need some metrics guidelines? And if youre going to spend time on social media, and you arent leveraging your email list to do so, youre doing things the hard way.

ROI 53

ROI Social Network Social Media Advocacy 53

Byte Technology

FEBRUARY 21, 2017

Doing A/B split testing is an absolutely ideal way to gauge your user base and basically see what makes them tick—what landing pages really garner attention; what headlines encourage them towards further exploration; and even what colors on your pages seem to be the most attractive and compelling.

WordPress 100

WordPress Test Site Plugin 100

Care2

JANUARY 15, 2009

It’s a time suck, yet we are addicted to our in-boxes -- even if it’s just to quickly scan emails to stay up to date. Headlines should be short. As for #1, as always, think hard about your metrics. Ask them what they like and dislike about your current e-newsletter.

Newsletter 51

Newsletter Social Media Advocacy Tips 51

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 2, 2007

While some headlines might proclaim that Open Source is meaningless in the nonprofit sector, the issues as Holly Ross of NTEN says, "The question isn't really about open source, but about openness. Maybe look at some unsuccessful social networking efforts and proclaim it not worth your time. Look at the cost/benefit of your time.

Director 50

Director Open Social Social Network 50

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 17, 2007

It still requires a lot of attention, staff time, management and promotion." One hopes that nonprofits deciding to roll their own social networks, aren't creating their own social silos and have gone into it with a solid strategy, clear objectives and measurable metrics , and can evaluate the ROI. What do you think? No worries.

Social Network 50

Social Network Nptech Tag Network 50

Nonprofits Source

SEPTEMBER 8, 2017

According to a benchmark report , the average one-time email gift is $87! Is your audience most receptive to certain headlines or promotional offers? This post offers insight on everything from A/B split testing headlines to really diving into conversion metrics. The Program Is Using Specific Metrics To Prove The Return.

email 89

email Marketing Strategy Fundraising 89

Saleforce Nonprofit

MAY 2, 2023

How AI tools do the work for you You can’t read a headline these days without AI being mentioned. How many times have you cross-checked multiple spreadsheets to understand if someone has previously engaged in your programs and how? Reduce reporting time spent for grantees and give funders a more holistic view of outcomes.

Data 52

Data Nonprofit Digital Metrics 52

Whole Whale

MARCH 28, 2023

It exists in the algorithms that govern your Facebook timeline, explains why YouTube always recommends the perfect video, or more recently, powers the Large Language Models (LLMs) like OpenAI’s Chat-GPT , Google’s Bard , or Bing’s AI Chatbot , and others that have made headlines.

FAQ 52

FAQ Language Model Nonprofit 52

Connection Cafe

AUGUST 4, 2017

I used to believe that online average gift size was a vanity metric. It made for interesting tweets and blog post headlines about online giving trends, but it wasn’t very useful. Over time I’ve learned to love the online average gift size metric. I have a confession to make. How are you trending?

Gift 41

Gift Online Statistics Trend 41