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Everything You Need To Know About the Google Ad Grant

The Fundraising Authority

It’s no secret that Google Ad Grants is a fantastic resource for nonprofits. In this guide, you’ll find everything you need to know about the Google Ad Grant Program, including eligibility requirements, the application process, and benefits. If you aren’t already a Google Ads expert, we’ve got your back.

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Google+ Best Practices for Nonprofits

Nonprofit Tech for Good

UPDATED 1/8/12: Thanks to the launch of Google+ Pages for brands, Google+ traffic hit an all time high in December 2011 and it’s likely that the trend will continue in 2012. If your nonprofit has yet to get on Google+, now would be a very good time to start. Set up your Google/Gmail Account and personal Google+ Profile. .

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Google+ Best Practices for Nonprofits

Nonprofit Tech for Good

Also, since the Google+ Pages launched after the release of Social Media for Social Good: A How-To Guide for Nonprofits , please consider this blog post a supplement to the book. Finally, I will be offering a Google+ and Google Products Webinar for Nonprofits on February 28, 2012. Now, onto setting up your personal profile.

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16 Must-Know Stats About Online Fundraising and Social Media

Nonprofit Tech for Good

And email ROI and online giving is up, up, up! But digital and mobile app payments are coming. The global internet population is set to triple in the next four years. The Internet of Things will transform our world. Nearly one in three (31.5%) people worldwide donated to charity in 2015 and one in four (24%) volunteered.

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Social Media: What To Do If Your Boss Doesn’t Get It

Nonprofit Tech for Good

Compile stats to share with executive staff. A quick Google search of “social media stats 2011″ pulls up a wide range of stats to share with unaware executive staff. Be insistent and firm that your nonprofit needs to embrace social and mobile media. 98 percent of adults aged 18 to 24 use social media.

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Social Media: Before You Get Started, Get Organized!

Nonprofit Tech for Good

are already using social media, many have not yet taken all of the steps below to ensure that their social media campaigns are built on a solid foundation meant to produce ROI (Return on Investment). Define Your Metrics and Create a Social Media ROI Spreadsheet. Create a Google Account and Set Up Google Alerts.

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The Math and Science of Social and Mobile Media: A Spreadsheet to Track Your Fundraising Success

Nonprofit Tech for Good

Mobile fundraising is in its infancy and we’ve yet to see which tool will go mainstream, but my bet is on mobile wallet apps that are also web-based, such as Google Wallet. Related Links: 12 Must-Know Stats About Social Media, Fundraising, and Cause Awareness. Text-to-Give and/or Mobile Wallet Donors. It’s that simple.

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