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Important Updates to Google’s Gmail That Nonprofits Need to be Aware Of

Pamela Grow

Just this month, Google made crucial changes to Gmail in an effort to combat spam and improve user experience. If your nonprofit engages in email fundraising, these are changes you’ll need to be aware of. Clear Spam Rate Threshold: Google is setting a clear spam rate threshold for mass senders, including nonprofits.

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Ensuring Email Deliverability—Updates to Gmail + Yahoo

Media Cause

On February 1, 2024, Google and Yahoo will roll out new requirements, which include bulk senders authenticating their emails, making unsubscribing easy, and staying under a spam rate threshold. Low User-Reported Spam: Senders must stay under a 0.3% spam rate threshold or risk being marked as spam.

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New Email Tests Improve Clicks, Slow Exiting

The NonProfit Times

A second matching grant offer enabled leaders to extend the giving via two more fundraising emails the next day. Nearly half (48%) of donors cited email as their preferred giving channel ahead of social media, text messaging, direct mail, and phone calls in a study published last year by fundraising platform Neon One in Chicago.

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Lame spam of the day: Raw spam merge text

Robert Weiner

Some newbie spammer posted a message on my site that shows the contents of their spam merge database. I recognize so many snippets that have appeared in my spam folder over the years. { {I have|I’ve} been {surfing|browsing} online more than {three|3|2|4} hours today, yet I never found any interesting article like yours. .|

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Top 20 Best WordPress Plugins for Nonprofit Websites

Nonprofit Tech for Good

It is the ideal content management system for nonprofits because of how it’s open source and anyone can contribute to making it better. Yoast SEO – uses a templating system so you can specify your title and meta description; create sitemaps and get full control over your site’s breadcrumbs; automatically set canonical URLs.

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Text Fundraising: The Ultimate Guide

Qgiv

Text fundraising is a great tool for your organization to increase fundraising and expand your audience reach by allowing supporters to donate through a simple text message. Benefits of Text Fundraising There are quite a few benefits to text fundraising, and one of the biggest is how quick it is to donate.

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The 6 Scariest Monsters Nonprofit Fundraisers Are Facing This Halloween

The Science Behind Engaging your Supporters

This October 31 st , it’s not ghosts and ghouls that most nonprofit fundraisers are worried about. As the End-of-Year fundraising season approaches and strategic planning for 2019 looms, technological advances, donor demographic shifts and nonprofit workloads all pose challenges for nonprofit fundraising professionals.