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[DATA] 11 Must-Know Stats About How Nonprofits Use Email for Digital Marketing and Fundraising

Nonprofit Tech for Good

The 2021 Open Data Project [ español , français ] seeks to gain a better understanding of how nonprofits, NGOs, and charities worldwide use technology for digital marketing and fundraising. To receive future updates about the Global NGO Technology Survey data, please sign up for Nonprofit Tech for Good’s email newsletter.

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How Nonprofits Can Grow Their Following on Social Media

Nonprofit Tech for Good

By Heather Mansfield , founder and editor-in-chief of Nonprofit Tech for Good The average growth rate for social media ranges from.64% 2) Include social media icons in your email newsletter. Nonprofit Tech for Good has an average click-through rate of.4% 4% for the social media icons featured in the footer of our newsletter.

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How to Drive High Donor Retention Rates with Text Messaging

Achieve

However, with the average donor retention rate sitting around 45%, many nonprofits struggle to sustain newly acquired donors’ support. In this guide, we’ll cover four best practices to increase your donor retention rate with text messaging. Establishing a predictable donation pipeline is critical to your nonprofit’s longevity.

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10 e-Newsletter Best Practices for Nonprofits

Nonprofit Tech for Good

Despite the rapid rise of social media, more online donations are made from a click in an e-newsletter than any other source. In fact, in 2013 for every 1,000 fundraising messages delivered, nonprofits raised $17. With that said, below are 10 e-newsletter best practices that can help your nonprofit raise more funds online: 1.

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9 Ways to Improve Your Nonprofit’s E-Newsletter

The Modern Nonprofit

Estimated Reading Time: 2 minutes Your e-newsletter matters more to the success of your campaign than you might think! The two working in conjunction can greatly increase the success of your fundraising efforts. So how do you ensure that your e-newsletters are as effective as they can possibly be? Always include links.

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Crafting a Member Newsletter Worth Reading: Tips and Content Ideas

Neon CRM

While email newsletters have been around almost since the dawn of email itself, they’re currently seeing a resurgence in popularity. In fact, 90% of Americans are subscribed to at least one newsletter—most of them (74%) receive newsletters from between 1 and 10 entities. What’s the Point of a Member Newsletter?

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12 Ways to Use ChatGPT and Other AI Tools for Fundraising

Nonprofit Tech for Good

While ChatGPT may be all the buzz, have you considered how it and other artificial intelligence tools could enhance your fundraising efforts ? For nonprofits, it’s proving to be a valuable resource for writing communications, deepening engagement with supporters, and fundraising.

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