How Water.org Adapted Their Social Media Content Strategy in Response to COVID-19
Nonprofit Tech for Good
JULY 13, 2020
The marketing team of the international nonprofit, Water.org , was quick to evaluate their social content plans as the COVID-19 pandemic spread on and offline in early 2020. We chose to abandon anything that did not give users a clear reason for why Water.org’s content was in their feed that day. Watch Video.
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