article thumbnail

How Water.org Adapted Their Social Media Content Strategy in Response to COVID-19

Nonprofit Tech for Good

The marketing team of the international nonprofit, Water.org , was quick to evaluate their social content plans as the COVID-19 pandemic spread on and offline in early 2020. We chose to abandon anything that did not give users a clear reason for why Water.org’s content was in their feed that day. Instagram.com/water. Twitter.com/water.

article thumbnail

Bridging Offline/Online: Tweetups

Beth's Blog: How Nonprofits Can Use Social Media

Networked Nonprofits know how to close the loop between social media and offline actions. If you have a projector and laptop available, you may want to stream the Twitter Feed during the event. Tags: Tips Tools and Tactics online-offline tweet up. They understand that it is a scaffolded process. Be creative. Keep in touch.

Offline 96
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Zoetica Salon Summary: Feeding America’s Social Media Measurement Strategy

Beth's Blog: How Nonprofits Can Use Social Media

Dan Michel, Digital Marketing Manager, Feeding America Twitter: @dpmichel. Dan is the Digital Marketing Manager for Feeding America where he oversees the execution of their external digital strategy which includes social media. Social Media Measurement is this month’s theme on the Zoetica Salon hosted on my blog Facebook page.

Feeds 102
article thumbnail

Nurture Online Efforts with Offline Activities

Connection Cafe

When we discuss peer-to-peer fundraising our focus often is on the online components; however, the offline activities surrounding our event allow us to improve relationships and connections with our supporters, thus potentially improving our online outcomes. And these relationships can be vital to fundraising success. Event Kick Off.

Offline 37
article thumbnail

10 Donation Page Best Practices for Nonprofits

Nonprofit Tech for Good

For example, in addition to their primary donation page , Feeding America also has an additional donation page just for monthly giving : It’s also worth noting that the “Donate” button on Feeding America’s website functions as a pop-down to “ Give Today ” or “ Give Monthly.”

Practice 363
article thumbnail

Improve Online Donor Retention with these 5 Proven Follow Up Techniques

NetWits

In fact, online donors are worth a lot more than offline donors. Typically they’re first-time donors who shell out nearly double the amount that offline first-time donors do - to the tune of $62 versus $32 on average, according to our 2011 Multichannel Fundraising Report. Find a way to feed that need for immediate gratification.

Technique 201
article thumbnail

An 11-Step Guide to Successful Crowdfunding Campaigns for Nonprofit Organizations

Nonprofit Tech for Good

Help Me Feed Hungry Kids! 8) Promote your fundraiser offline. If you’re looking to extend your reach beyond social media, there are numerous tactics to help your fundraiser gain more visibility offline. Keep in mind that you can always raise or lower the fundraiser goal at any time. 3) Create a catchy fundraiser title.

Guide 247