Nonprofit Tech for Good

JULY 6, 2023

Nonprofit Tech for Good launched in 2005 as a Myspace page and in the 18 years since we’ve been through multiple early adoption phases of new social media — first Facebook and Twitter and then on to LinkedIn, Instagram, Pinterest, and Tumblr.

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Phase Adopt Tips Social Media 278

Care2

APRIL 11, 2013

In my last blog post, I talked about the decline of email and fundraisin g response rates. As social media continues to grow and develop, nonprofit organizations continue to attract more Fans and Followers—Twitter Followers in particular have increased at a remarkable rate, with a whopping 264% growth over the past year.

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Facebook Twitter Benchmark Social Media 69

Nimble AMS

MARCH 10, 2024

According to the latest Community Brands research, 52% of association professionals use an online member community but only 14% rate their use of the platform as excellent. Some examples of online communities include a LinkedIn or Facebook group where industry professionals connect.

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Community Platform Benefit Online 115

TechImpact

OCTOBER 2, 2014

According to a recent study conducted by Blackbaud , only 25% of nonprofits have a defined content marketing strategy, and only 26% of respondents would rate themselves as conducting an effective content marketing strategy. What’s more, is that according to the graph below, email acquisition rates have effectively quadrupled in recent years.

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Stats Content Marketing Change 226

M+R

APRIL 27, 2023

We also compare retention rates and annual value for one-time and monthly donors. Also: we say goodbye to open rates! While platforms like Facebook, Instagram, and Twitter dominated nonprofit social media engagement, 30% of participants reported being active on TikTok. Email generated 14% of all online revenue.

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Benchmark Studies Social Media Chart 100

Nonprofit Tech for Good

OCTOBER 10, 2017

Facebook: Share posts to your Facebook Page and use Facebook Live for streaming the events and interviews. Twitter: Tweet in real-time and stream using Periscope. Facebook: Due to the limitations of the algorithm, the best practice is to share three posts daily and use Facebook Live at least twice when live reporting.

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Conference Report Org Stream 232

Nonprofit Tech for Good

JUNE 15, 2014

Twitter followers will be notified first. Since free webinars have an average attendance rate of 50 percent, 1,750 registrations will be accepted for each webinar, but only 1,000 will be able to attend. Facebook Fundraising Google Plus LinkedIn Mobile Media Social Media Twitter YouTube'

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Tech Free Open Community 263

Care2

APRIL 9, 2014

It''s no secret that the nonprofit community has seen a steady decline in email open rates, click-through rates, and email page completion rates, which was also confirmed by the 2014 eNonprofit Benchmarks Study. For example: Fundraising messaging response rates were down 11% from 2012 levels to 0.07%.

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Rate email Advocacy Social Media 75

TechImpact

AUGUST 30, 2013

Nonprofits saw a 264% growth in Twitter followers in 2012. 36% of people surveyed “unliked” a nonprofit on Facebook because it only posted about donating. 67% of people surveyed “like” a nonprofit on Facebook because they want to show their friends that they support a cause. response rate. 07% response rate.

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Stats Social Media Technology Media 267

Nonprofit Tech for Good

NOVEMBER 8, 2018

3) Of those donors inspired by social media, 56% say that Facebook inspires them the most. 20% say Instagram, and 13% say Twitter. 18% of donors worldwide have donated to a charitable organization directly through Facebook. Of those, 88% say they are likely to give again through Facebook. Australia & Oceania.

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South America Global Trend North America 252

Care2

OCTOBER 12, 2013

Past studies have said that sharing photos on Facebook sparks engagement. According to a new study by Dan Zarrella of Hubspot, sharing photos on Twitter generates significant retweets too. As some of you know Facebook and Twitter have been duking it our for years over becoming king of the social networks.

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Photo Studies Generation Twitter 70

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 17, 2012

I ran into John Haydon who helped me with my new Facebook brand page. He presented me with a copy of new book, Facebook Marketing for Dummies. One topic I’ve been researching is the answer to this Facebook question, “What free or low cost apps are there for nonprofit brand pages?”

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Facebook Marketing Poll YouTube 101

Nonprofit Tech for Good

APRIL 18, 2017

For Every 1,000 email subscribers, nonprofits have 428 Facebook followers, 141 Twitter followers, and 39 Instagram followers. Only 3% of charities rate their board and executive leadership as being digitally savvy. Source: 2016 Donor Loyalty Study. Source: 2017 Global NGO Online Technology Report. Source: 2017 Benchmarks Study.

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Social Media Stats Mobile Technology 258

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 19, 2012

Note From Beth: Here’s some quick tips on using Facebook Ads. If after reading these tips, you want to want some more case studies and indepth resources, please see this post: ” How A Small Nonprofit Used Facebook Ads Effectively “ Six Things Nonprofits Should Know About Facebook Ads – guest post by Taryn Degnan.

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Facebook Los Angeles San Francisco Demographics 130

Forum One

JULY 11, 2023

Meta launched its response to Twitter last week, Threads. To put this into perspective, this growth rate makes it the fastest-growing app ever (even faster than ChatGPT, TikTok, and Instagram), and this massive rush of users brings Threads’ audience size to nearly 30% of Twitter’s total audience of around 330 million.

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Platform Twitter Alternative Info 66

Nonprofit Tech for Good

APRIL 22, 2013

Until recently the nonprofit pioneers of the Social Web had to mostly rely on their intuition that their social media campaigns were resulting in more dollars raised online, an increase in brand and cause awareness, and higher rates of volunteer recruitment and retention. Using Twitter during fundraising events can result in 10X more.

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Social Media Awareness Causes Stats 277

Care2

SEPTEMBER 21, 2013

When Facebook launched hashtags many people questioned how useful this feature was going to be. Facebook assumed by rolling out hashtags, that organizational and brand pages using hashtags would receive increased exposure from other brands and organizations who were using the same hashtags. Facebook is more personal.

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Studies Facebook News Trend 78

Nonprofit Tech for Good

OCTOBER 31, 2018

Social media powerhouses Facebook and YouTube have rolled out new fundraising tools for nonprofits and individuals, to make it even easier to connect with supporters and drive donations at year-end. 1) Ask your supporters to create Facebook Fundraisers for you. They are also covering the processing fees, much like Facebook does.

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Social Media Money Raise Media 234

M+R

APRIL 27, 2022

Email list sizes increased by 7% … and open rates increased at a truly suspicious rate. All or nearly all nonprofits reported an active presence on Instagram, Twitter, and Facebook. YouTube and LinkedIn were used by 75% of nonprofits, and 23% reported being on TikTok.

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Benchmark Studies PDF Analysis 84

Beth's Blog: How Nonprofits Can Use Social Media

MAY 6, 2011

This week the beginner track got underway where 20 arts organizations will design and implement action learning experiments in Facebook , Listening , or Twitter to improve their social media practice. Facebook Custom Landing Tabs + Measurement = Best Practice. The default welcome page for your Facebook Page is your wall.

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Measure Facebook Practice San Francisco 102

Neon CRM

NOVEMBER 17, 2023

Try hosting a Twitter (now known as X) Q&A relevant to your mission or service or a livestream on Twitch, Instagram, and Facebook. Make it personal: Personalized messaging can lead to a 26% increase in open rates. Once you’ve hit send, keep an eye out on your open rates and click through rates.

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Strategy Measure Social Media Metrics 98

Nonprofit Tech for Good

APRIL 3, 2022

Facebook , Reddit , LinkedIn , and Twitter have great options. Help the organization get authorized for receiving donations on Facebook. Sort through online organizational data (Google analytics, email open rates) to see if there are insights, trends, and patterns that could be used to improve operations.

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Fundraising Mail Law Donation 344

Care2

MARCH 9, 2013

A lot of organizations focus more of their engagement efforts on Facebook than Twitter. Twitter can be a great platform to engage with people though, if campaigners take the time to have back and forth discussions and not just use Twitter to promote blog posts, press releases or fact sheets. Plus it can be a noisy space.

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Twitter Japan Stats Statistics 76

Care2

JULY 16, 2014

Facebook pages have also offered some insightful data on audience engagement. Twitter has been a bit late to the party, providing very limited data unless you invested in their ad platform. Just recently however Twitter rolled out their mew Analytics platform, making it accessible to everyone. Social Networking Trends Web 2.0'

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Track Twitter Analytics Metrics 65

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 23, 2012

As a social media specialist at MomsRising.org and a Latina who has published a blog for seven years, has two Facebook pages, a Twitter account, a LinkedIn page and now a newly opened Pinterest account, easily the biggest misconception I have encountered is that Latinos are not online. We, too, are online, but the fiesta is at Twitter.

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Twitter Support Build Newsletter 101

Nonprofit Tech for Good

NOVEMBER 1, 2020

Currently, there are a few popular options that you might want to consider using: Facebook. If you’re doing this, make sure to measure the clickthrough rate. on Twitter and $5.26 The first thing that you’ll need to do is decide what type of social media platform you want to target. There might also be smaller sites. on LinkedIn.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

What social media analytics should we pay attention to? And the nuts and bolts questions like, “Given all the Facebook changes , what do I need to understand about the new Facebook metrics and the Insights analytics program?” 1) Conversation Rate: Conversation Rate = # of Audience Comments (or Replies) Per Post.

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Metrics Facebook Data Measure 96

TechImpact

MARCH 20, 2014

5 Days a week, post to Twitter. Twitter is the most dtnamic, fastest changing of all social media feeds. Because of its high turnover rate, staying active on Twitter 5 days per week is imperative to increasing engagement. 4 days per week, post on Google+ and Facebook. If not, you will quickly be forgotten.

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Social Media Media Tips Social 166

Nonprofit Tech for Good

JANUARY 24, 2017

Engagement and/or click-throughs are often higher on LinkedIn Pages than on Facebook, Twitter, and Instagram. Nonprofit Tech for Good does get more likes on Instagram, but Instagram has the lowest click-through rate of all social media with only 11 visits from its 45,800 Instagram Followers last week.

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Linkedin Attention Social Media Analytics 100

Twenti - Digital Marketing For Nonprofits

SEPTEMBER 21, 2020

To help you cover as many bases as possible, we’ve chosen the top five social media platforms by audience size: Facebook, Instagram, YouTube, LinkedIn and Twitter. Facebook is the largest and most popular social media platform of our day, so where better to start? – Hubspot Research. With a global audience of 2.32

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Social Media Marketing Media Social 52

Twenti - Digital Marketing For Nonprofits

SEPTEMBER 21, 2020

To help you cover as many bases as possible, we’ve chosen the top five social media platforms by audience size: Facebook, Instagram, YouTube, LinkedIn and Twitter. Facebook is the largest and most popular social media platform of our day, so where better to start? – Hubspot Research. With a global audience of 2.32

Social Media 52

Social Media Marketing Media Social 52

M+R

DECEMBER 8, 2023

These are Google ads, Facebook advertising, and Google display network. Apple’s stated reason for rolling out Link Tracking Protection is to protect the privacy of its users (but I’m sure it doesn’t hurt that it inhibits Apple’s competitors like Google and Facebook). This is the purple highlighted portion “gclid=EXAMPLE”.

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Nonprofit Tech for Good

NOVEMBER 22, 2017

Of these donors, 62% say that Facebook inspires them the most. 15% say Twitter. 21) European donors are the least likely to attend fundraising events at only 38% and they have the lowest volunteer participation rate relative to other regions at 64%. 62% prefer to give online which is also the highest rate in the world.

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Global South America Trend Giving 246

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 3, 2012

One of their newest experiments is a Twitter campaign, #150jobs. I interviewed Arlene to learn more about they’re measuring their Twitter campaign and what they’re learning. What is the objective of the Twitter campaign? We identified two quantitative success measures, Twitter impressions and content sharing.

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Measure Twitter Campaign Celebrate 103

Whole Whale

NOVEMBER 10, 2021

App retention rates also indicate that most audiences will be churned through within months. Apple’s top apps of 2018 were YouTube, Instagram, Snapchat, Messenger, Facebook, Bitmoji, Netflix, Google Maps, and Gmail. Before you start to consider your fighting chances for making at least the top 30, consider that Twitter is at #20.

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Mobile Build Benchmark Rate 96

EveryAction

SEPTEMBER 20, 2016

Sidenote: if you weren't able to join us for this month's webinar, make sure to follow EveryAction on Twitter + keep up with our virtual and in-person events to join us next time! Goal: Engagement Metric: Overall Engagement Rate. Goal: Website traffic Metrics: Clickthrough Rate, Visits. About Wistia. How did it do at what ?".

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Metrics Social Media Measure Media 100

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 11, 2010

All communications were strictly limited to my blog, Twitter and Facebook. They found that: “Personal solicitations to pre-existing networks of donors and friends through multiple channels were rated as the most effective methods for fundraising. Two donors were former colleagues who also have Twitter accounts.

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Nashville Twitter Blogger Contest 97