Nonprofit Tech for Good

FEBRUARY 8, 2012

Define metrics of measurement and create a social media ROI spreadsheet. Write social media and mobile technology policies. 1) Facebook. Create a Facebook Page. Find your Facebook voice. Find and monitor your Facebook Community Page, if applicable. Claim your Facebook Places Page, if applicable.

Social Media 266

Social Media Social Media Tech 266

Nonprofit Tech for Good

DECEMBER 12, 2011

are already using social media, many have not yet taken all of the steps below to ensure that their social media campaigns are built on a solid foundation meant to produce ROI (Return on Investment). Define Your Metrics and Create a Social Media ROI Spreadsheet. Though most nonprofits in the United States, Canada and the U.K.

Social Media 217

Social Media Media Avatar Organization 217

Nonprofits Source

APRIL 19, 2017

Custom Facebook Audiences. Result: 63% more donations, 55% higher conversion rate and a 2X ROI. Custom Facebook audiences are an effective way to leverage your existing email lists. They work by matching your database with Facebook, creating a custom audience. Saw a 2X ROI on ad spending. Remarketing On Facebook.

Ideas 111

Ideas Donation Online Strategy 111

Nonprofit Tech for Good

JANUARY 16, 2012

In most cases I do not recommend that nonprofits convert personal profiles into brands profiles, however, I did review Pinterest’s Terms of Service to see what their policy is on “Members” being brands and there’s no mention that members must be individuals (First Name: Heather, Last Name: Mansfield).

Profile 250

Profile Nonprofit Twitter Social Network 250

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2007

A few months back, I wrote about a Facebook campaign to reinstate Ranger Rick's Facebook profile. Ranger Rick Raccoon, the persona of the National Wildlife Federation , was taken down by Facebook staff because it violated the Facebook's terms of service (no fake people.) they are severely limiting their options.

Facebook 70

Facebook Profile Spam Profit 70

Care2

JUNE 13, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Over 179,000 nonprofits utilize Facebook Causes but just how sticky is Facebook?

Facebook 50

Facebook Social Media Advocacy Online 50

Care2

JULY 26, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" ROI (Return on Investment) in its simplest form has has a very specific mathematical definition.

Social Network 74

Social Network ROI Social Media Network 74

Care2

JULY 17, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" ROI (Return on Investment) in its simplest form has has a very specific mathematical definition.

Social Network 74

Social Network ROI Social Media Network 74

Care2

FEBRUARY 3, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" ROI (Return on Investment) in its simplest form has has a very specific mathematical definition.

ROI 53

ROI Social Network Social Media Advocacy 53

Care2

MAY 8, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" See Frogloop’s recent article on Facebook Causes ).

Social Media 41

Social Media Studies Facebook Raise 41

Nonprofit Tech for Good

APRIL 24, 2010

I have been mulling this post over for months, and with some recent changes made by Facebook, the time has come. Some of the opinions I express below I have had for a while and speak to them in my webinars and trainings, but some are so recent that I am still in the stage of “Seriously Facebook? That said, people love Facebook.

Facebook 242

Facebook ROI Nonprofit Mail 242

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

I have been thinking a lot about actionable social media measurement strategies that are fit and trim and light on their feet! Inspired by the Measure Everything: Is Your Nonprofit Facebook Page Worth It? , I thought I'd share how I look at my Facebook page data. Your Facebook Page is like a garden that needs regularly tending.

Social Media 113

Social Media Measure Action Media 113

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 27, 2009

that already exists on our website or are media stories from local media outlets on our social media channels like Facebook. We very successfully used Twitter and Facebook during our Telethon to post updates. Finding hard data in the ROI of social media is difficult. Our ultimate goal is to drive traffic back to our website.

Ohio 88

Ohio Children Social Media Twitter 88

Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

Take for example the SFSPCA Facebook Page, a stellar example of engaging fans that David discovered for me. It’s just one step away from looking at ROI. There are many ways to use excel, take for example, my Facebook Analysis excel template. I also offer some pointers around developing a social media policy.

Social Media 115

Social Media Media Social San Jose 115

ASU Lodestar Center

SEPTEMBER 5, 2012

We want/you need a social media campaign—Twitter, Facebook, LinkedIn and Google+. What's in it for 'them' (ROI for both your members and your association)? So there is always return on investment (ROI)—and it mainly boils down to awareness, increasing your membership and reach. Conni Ingallina. Founder and President.

Create 82

Create Social Social Media Associations 82

Care2

FEBRUARY 6, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Facebook has not always proven the best tool for bringing in donations. All rights reserved.

Social Media 28

Social Media Facebook Advocacy Organization 28

See3

FEBRUARY 11, 2008

In today’s NY Times is an article about Facebook and the difficulty of getting your data removed. So to really delete my entire life on Facebook would mean deleting data from many individual accounts. Recent Posts 5 Questions to Evaluate Your Nonprofit Video ROI Enter the 2010 Tagline Awards Today!

Facebook 40

Facebook FAQ Myspace Yahoo 40

Nonprofit Tech for Good

APRIL 5, 2021

During the process, you will be prompted to connect your Instagram account to your nonprofit’s Facebook Page account. It’s worth noting that you must be an admin of your Facebook Page to take this action. Again, like Facebook, if your nonprofit does not inspire engagement on Instagram (likes, comments, etc.),

Practice 363

Practice Nonprofit Avatar Social Media 363

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 25, 2008

(I'll be leading this workshop in Philadelphia for the Philadelphia Cultural Alliance in about two weeks) As part of my research process (using social media, of course), I looked at what arts organizations were doing on social networking sites like Facebook. We started the CSO Facebook page a couple of months ago. As of now, we???ve

Chicago 50

Chicago Social Media Facebook People 50

Care2

AUGUST 7, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Tips for Promoting a Cause on Facebook If you build it, will they come?

Causes 48

Causes Facebook Social Media Advocacy 48

Care2

JULY 24, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Tips for Promoting a Cause on Facebook If you build it, will they come?

Causes 48

Causes Facebook Social Media Advocacy 48

Neon CRM

SEPTEMBER 1, 2023

As an example, assume you run an environmental nonprofit whose mission statement says the following; Our mission is to preserve and restore the natural environment for present and future generations by promoting sustainable practices, advocating for conservation policies, and fostering environmental awareness and education.

Guide 52

Guide Business Support Metrics 52

Nonprofit Tech for Good

DECEMBER 19, 2022

As a sector, we’ve been addicted to the buzz about social media – and social media itself – for nearly 20 years, but if we take a step back and take a critical look at the big picture of social media, many nonprofits will discover that their return on investment (ROI) from using social media is minimal. Instagram: 1.4

Trend 316

Trend Digital Marketing Fundraising 316

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 22, 2011

Questions of measurement, ROI, and how to set goals and define success were plaguing everyone. Its managing director issued an appeal on Facebook to save the company and raised $150,000 in two weeks from over 1,000 people all over the U.S. How to analyze a moving target? A case in point is Georgia Shakespeare.

Arts 110

Arts Social Media Studies National 110

See3

OCTOBER 18, 2007

I will write more about the API later, but everyone is really there to see the Facebook opportunity. Convio has built a Facebook application builder as part of their Open initiative. For organizations on the Convio platform, the Facebook application is a no-brainer and a HUGE improvement from Causes. Day 1. [.]

Convio 40

Convio Application Facebook Causes 40

Beth's Blog: How Nonprofits Can Use Social Media

MAY 7, 2009

Facebook), as well as their own hosted social networking communities. Some definitions they used in the study: " House Social Network " refers to a socialnetworking community built on a nonprofit's own web site. " Commercial Social Network " An online community platform owned and operated by a corporation such as Facebook.

Social Network 61

Social Network Studies Network Social 61

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. Social Media ROI: Compare With Paper. Blogging Behind the Nonprofit Firewall: ROI Approach. The What, Why, and How of Facebook Fan Pages. Nonprofit Blogging Policies. Effective ROI StoryTelling Techniques.

ROI 50

ROI Widget Metrics Cambodia 50

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 12, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Don't live on Twitter, your blog, Facebook, or your email. Do you have a friending policy ? Look at your score and ask yourself the following reflection questions.

Awareness 100

Awareness Tips Social Media RSS 100

Care2

FEBRUARY 13, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Get ready to throw out the book on promoting Facebook Causes. How did they do it?

Causes 38

Causes Facebook Challenge Social Media 38

Connection Cafe

JUNE 9, 2016

Additionally, there is often a demand on advocacy’s return on investment (ROI) by nonprofit boards, donors, and CEOs. These realities make it more evident that each nonprofit needs a unified voice, powerful enough to withstand the process of making policy. All this being said, advocacy can be difficult to quantify.

Advocacy 20

Advocacy Measure Policy United States 20

Beth's Blog: How Nonprofits Can Use Social Media

JULY 20, 2009

Frank Barry, Guest Post: Frank Barry, Guest Post: 4 Facebook Tips for Nonprofit Success – See What Others are Doing. Beth Kanter, Red Cross Social Media Strategy/Policy Handbook. Brian Reich, Guest Post: The Challenge of Communicating In A Connected Society (and what that means to Facebook Causes). I'm taking it as a compliment.

Reflection 76

Reflection Florida Social Media Metrics 76

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 8, 2010

We plan it out – don’t just put it out on facebook! anilkanji : In writing your social media policy & guidelines, build in answers for your org to “what’s the worst that could happen&# @kanter #ncwk. Darren Barefoot gave an amazing session on social media ROI, including a demo of Google Analytics Apps.

Charity 91

Charity Conference Org Slides 91

Care2

FEBRUARY 25, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Get ready to throw out the book on promoting Facebook Causes. How did they do it?

Causes 38

Causes Facebook Challenge Social Media 38

See3

NOVEMBER 21, 2007

The other item is about Facebook’s new ads. The interesting and even alarming thing is how Facebook is set to use your personal data (if you are on it) to deliver to you contextual ads that are generated from your activity off site. You can read more about Facebook’s system here.

Phase 40

Phase Web Articulate FAQ 40

Beth's Blog: How Nonprofits Can Use Social Media

JULY 22, 2009

How often should an organization post to Twitter or send out updates on Facebook? I know of some but they would pick my Facebook personal profile instead of the Organization's Page I am admin of. Is the stigma of having fans or cause supporters with 'questionable' Facebook profiles true? Thank you Kevin! Is that true?

Social Media 50

Social Media Examples Professional Learning 50

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 8, 2009

Chasing after the competition into Facebook, Twitter and blogging without a plan is the Lemming approach. I'm going to be teaching two intermediate/advanced workshops, Tags: listening metrics ROI RSS. Are the right people being educated and given the proper tools? Is there a plan with a specific objective ?

Social Media 50

Social Media Open Media Chicago 50

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 14, 2008

Wendy Harman, American Red Cross According to Wendy Harman, employees at the Red Cross were blocked from accessing social networking sites, like Facebook, from work. Recently, a change in policy has allowed access. How did you get the $50,000 from Western Union Foundation via Facebook? To date, we've raised $70 million.

Social Network 52

Social Network Site Network Disaster 52