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Social Media: Before You Get Started, Get Organized!

Nonprofit Tech for Good

are already using social media, many have not yet taken all of the steps below to ensure that their social media campaigns are built on a solid foundation meant to produce ROI (Return on Investment). Define Your Metrics and Create a Social Media ROI Spreadsheet. Though most nonprofits in the United States, Canada and the U.K.

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Social Media for Social Good :: Your Nonprofit Tech Checklist

Nonprofit Tech for Good

Define metrics of measurement and create a social media ROI spreadsheet. Write social media and mobile technology policies. Hire a graphic designer to design a square avatar(s). 1) Facebook. Create a Facebook Page. Find your Facebook voice. Find and monitor your Facebook Community Page, if applicable.

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HOW TO: Get Your Nonprofit Started on Pinterest

Nonprofit Tech for Good

It will automatically pull in your avatar, apply your Twitter username to your Pinterest account (such as pinterest.com/nonprofitorgs ), and sync your account with Twitter in case you occasionally want to share Pinterest Pins with your Twitter community. It’s a simple oversight that dramatically reduces ROI.

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Online Fundraising Ideas (7 Strategies & 63% More Donations)

Nonprofits Source

Custom Facebook Audiences. Result: 63% more donations, 55% higher conversion rate and a 2X ROI. Custom Facebook audiences are an effective way to leverage your existing email lists. They work by matching your database with Facebook, creating a custom audience. Saw a 2X ROI on ad spending. Remarketing On Facebook.

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10 Instagram Best Practices for Nonprofits

Nonprofit Tech for Good

After a supporter follows your nonprofit, your avatar is how they will mentally and visually connect your brand to your Instagram posts. In most cases, your avatar should not include text as it would be too small to read in the Instagram feed on a smartphone. Once you have connected the two, you officially have a business account.

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What's the opportunity cost when a nonprofit blocks employees from using social network sites during work hours?

Beth's Blog: How Nonprofits Can Use Social Media

Wendy Harman, American Red Cross According to Wendy Harman, employees at the Red Cross were blocked from accessing social networking sites, like Facebook, from work. Recently, a change in policy has allowed access. We created a wiki full of sample avatars, banners, widgets, videos, audio clips, etc. What was your strategy?

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[Webinar Notes] Mobile for Good: A How-To Fundraising Webinar for Nonprofits

Nonprofit Tech for Good

Track and report success in a Social Media ROI spreadsheet. Chapter 9: Facebook. 87% of Facebook users are mobile. Smartphone users check Facebook an average of 14 times a day. Create avatars and banners for your chapters. Create an enforcement policy. Budget (Cost of implementing action items).

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