Nonprofit Tech for Good

MARCH 24, 2010

“A survey of 200 charity and foundation professionals revealed that nonprofits are finding it difficult to determine how valuable social media tools are for their organizations. If you are using social media correctly, then your numbers should rise from month-to-month. e-Newsletter Subscribers. Website Traffic.

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Social Media Metrics Track Myspace 249

Nonprofit Tech for Good

FEBRUARY 8, 2012

At the end of the Social Media for Social Good: A How-To Guide for Nonprofits is a nine-page “Nonprofit Tech Checklist” which I have copied and pasted below. That was my number one priority when writing the book… to create a comprehensive, useful social and mobile media how-to guide for nonprofits.

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Social Media Social Media Tech 270

Nonprofit Tech for Good

JULY 9, 2012

Working within the confines of an almost non-existent online communications budget, my primary responsibilities were to maintain our website and publish a twice-monthly e-newsletter, quarterly print newsletter, and numerous print fundraising appeals through out the year. Here are five reasons why: 1.

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Social Media Management Media Social 272

Nonprofit Tech for Good

DECEMBER 2, 2012

Even though a large percentage of NGOs in Asia Pacific now regularly use social media in their online fundraising and communications campaigns, few social media practitioners in the NGO sector have been properly trained on how to best utilize sites such as Facebook, Twitter, YouTube and Flickr.

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Asia Social Media Practice Free 203

Nonprofit Tech for Good

JANUARY 14, 2013

It’s commendable, but after four years of recession and the likelihood that you generously added social media to your already packed job description without compensation, it’s not sustainable and being overworked and underpaid will only lead to burnout and resentment. Despite popular memes that social media is “Free!”

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Social Media Management Media Social 244

Nonprofit Tech for Good

APRIL 7, 2011

Rather that keeping them separate, once they are merged to compliment one another, your nonprofit’s ROI begins to grow exponentially. To begin, here are five ways to integrate social media into your nonprofit’s website: 1) Add social networking icons to your homepage. Integrating your nonprofit’s Web 1.0

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Social Media Integration Websites Widget 248

Nonprofit Tech for Good

DECEMBER 12, 2011

The following is an excerpt from Chapter 2 of the newly released book Social Media for Social Good: A How-To Guide for Nonprofits. are already using social media, many have not yet taken all of the steps below to ensure that their social media campaigns are built on a solid foundation meant to produce ROI (Return on Investment).

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Social Media Media Avatar Organization 222

Nonprofit Tech for Good

JUNE 8, 2011

For the past six years I have spent 50 to 60 hours a week utilizing Twitter, Facebook, YouTube, Flickr, MySpace, LinkedIn, and Foursquare to promote nonprofits. The range of nonprofits using social media and their subsequent levels of commitment vary widely — as do their expertise, implementation and, of course, return on investment.

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Social Media Avatar Media Ratio 278

Nonprofit Tech for Good

JULY 11, 2012

To follow up on Monday’s post about why nonprofits should consider hiring a social media manger , below is an excerpt from Social Media for Social Good: A How-To Guide for Nonprofits that helps further explore the time commitment necessary to create and sustain a comprehensive social media stategy for your nonprofit.

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Social Media Media Ning Social 245

Nonprofit Tech for Good

DECEMBER 13, 2010

Facebook: facebook.com/thenatureconservancy. What was the very first social media tool your organization utilized, and when? My guess would be either MySpace, YouTube, or Facebook Causes. What social media tools are you currently utilizing? Who maintains your social media campaigns?

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Social Media Conservancy Interview Media 209

Nonprofit Tech for Good

APRIL 20, 2013

This webinar demonstrates how nonprofits can implement a successful social media strategy in eleven steps. Topics include understanding how much time social media requires, how to track return on investment (ROI), and how to craft a social media policy for your nonprofit. via Facebook.

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Social Media Strategy Media NPO 182

Nonprofit Tech for Good

APRIL 2, 2016

Small (and medium-sized) nonprofits have a different experience on social media than large nonprofits. Small nonprofits have to work harder at growing their following and most often the work of social media management is added to an already full job description. Social media is in a weird transition right now.

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Social Media Media Social St. Louis 100

Nonprofit Tech for Good

JUNE 23, 2020

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. For example, Alley Cat Allies’ Cat-alyst Society – Monthly Giving Program : This page should have a URL that can be easily promoted in print newsletters and postcard campaigns, such as alleycat.org/givemonthly. Add a pop-up!

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Practice Online Fundraising Nonprofit 339

Nonprofit Tech for Good

JUNE 3, 2012

and author of Social Media for Social Good: A How-To Guide for Nonprofits now offers social media and online communications audits for nonprofits. The design and layout of your e-newsletter in order to maximize online fundraising success and social media ROI (Return on Investment).

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Social Media Communication Media Online 170

Nonprofit Tech for Good

JUNE 3, 2012

and author of Social Media for Social Good: A How-To Guide for Nonprofits now offers social media and online communications audits for nonprofits. The design and layout of your e-newsletter in order to maximize online fundraising success and social media ROI (Return on Investment).

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Social Media Communication Media Online 150

Nonprofit Tech for Good

NOVEMBER 28, 2011

In June 2007, I presented my first social media training to a small group of nonprofits in Lowell, MA. Though Facebook had gone public nine months previous, Facebook Groups were only just beginning to be used as community-building tools by nonprofits and Facebook Pages didn’t exist yet.

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Social Media Media Social Stats 250

Nonprofit Tech for Good

DECEMBER 5, 2010

Facebook: facebook.com/womenforwomen. What was the very first social media tool your organization utilized, and when? The first social networking tool the organization utilized was MySpace is 2007. Following that, Women for Women International moved on WordPress, Facebook, YouTube and Twitter throughout 2008-2010.

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Social Media International Interview Examples 215

Nonprofit Tech for Good

JANUARY 3, 2012

There’s no shortage of year-end-and-beginning blog posts about social media, but I thought I’d throw mine into the mix as well. I took some much-needed time off in December and was able to spend some down time reflecting on the future of social media and mobile technology for the nonprofit sector.

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Social Media Media Management Social 247

Nonprofit Tech for Good

APRIL 24, 2010

Some of the opinions I express below I have had for a while and speak to them in my webinars and trainings, but some are so recent that I am still in the stage of “Seriously Facebook? That said, people love Facebook. The vast of majority of nonprofits love Facebook too. on Facebook. Alright… thanks Facebook.

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ROI Integration Question Facebook 248

Nonprofit Tech for Good

OCTOBER 22, 2009

Six months ago I came pretty close to complete social media burnout. I was running over 20 social networking profiles, logging in seven days a week, and at minimum pulling 60-hour work weeks. Even when I wasn’t at home at my desk, I was on my iPhone updating Facebook, Twitter, MySpace, etc. This an important one.

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Social Media Media Management Tips 259

Nonprofit Tech for Good

DECEMBER 28, 2010

Title: Director of Emerging Media. Facebook: facebook.com/humanesociety. What was the very first social media tool your organization utilized, and when? I identified a trend forming with social networking, and set up our very first profile. What social media tools are you currently utilizing?

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United States Social Media Interview Examples 243

Nonprofit Tech for Good

NOVEMBER 13, 2013

The foundation of a successful online communications and fundraising campaign is built upon a well-designed, well-written website and e-newsletter. The webinar will pay particular attention to how to effectively create visual media and blog content to distribute on social networks. Fundraising Mobile Media Social Media'

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Practice Communication United Kingdom New York City 268

Nonprofit Tech for Good

FEBRUARY 1, 2011

Facebook: facebook.com/nationalwildlife. What was the very first social media tool your organization utilized, and when? From there I signed us up for various Facebook groups and profiles and continued experimenting sites like Change.org and Care2. What social media tools are you currently utilizing?

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Social Media National Interview Examples 190

.orgSource

AUGUST 28, 2023

But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. Associations are ideally positioned to fill that need in a way that social media and other online activities cannot. A social media following doesn’t guarantee that exclusive pedigree.

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YouTube Industry Leadership Podcast 221

Nonprofit Tech for Good

DECEMBER 17, 2010

Are the new Facebook Pages here? The new Pages accidently went live yesterday for a few minutes before Facebook was ready, but just long enough to let the genie out of the bottle. The new design places focus on where the vast majority of ROI (Return on Investment) for your nonprofit comes from on Facebook… the Status Updates.

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Facebook ROI Feeds News 274

Pamela Grow

JUNE 28, 2023

Are you tired of feeling like a wee fish in the vast ocean of social media? According to a recent study by Campaign Monitor , email marketing has an astonishing ROI of 4400%! According to a recent study by Campaign Monitor , email marketing has an astonishing ROI of 4400%! The numbers don’t lie! billion by 2025.

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email Rate ROI Social Media 52

Nonprofit Tech for Good

JUNE 3, 2012

and author of Social Media for Social Good: A How-To Guide for Nonprofits now offers social media and online communications audits for nonprofits. The design and layout of your e-newsletter in order to maximize online fundraising success and social media ROI (Return on Investment).

Social Media 100

Social Media Communication Media Online 100

Nonprofit Tech for Good

DECEMBER 20, 2010

Title (s): Manager, External Affairs and Associate, Social Media & Recruitment. Facebook: facebook.com/taprootfoundation. What was the very first social media tool your organization utilized, and when? What social media tools are you currently utilizing? Who maintains your social media campaigns?

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Social Media Foundation Examples Media 189

Nonprofit Tech for Good

JUNE 13, 2013

If your nonprofit has a good content strategy in place and understands the power of integrating all your nonprofit’s communications channels (website, email, Facebook, texting, etc.), then as your numbers grow on social networks so will your e-newsletter and mobile lists which in turn significantly increases your fundraising success.

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Track Mobile Media Fundraising 186

Nonprofit Tech for Good

OCTOBER 14, 2009

There are thousands of Apps in the Facebook App Directory that Nonprofit Admins could experiment with on your organization’s Facebook Page, but below I have highlighted my five favorite Apps to get you started: 1. The Static FMBL App is the most important App on Facebook for Nonprofit Admins to master. Causes App.

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Facebook YouTube United States Twitter 218

Nonprofit Tech for Good

DECEMBER 3, 2020

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Related Webinar: Social Media Best Practices for Nonprofits. billion monthly active users , Facebook is the largest social network in the world. 1) Set up your nonprofit’s Facebook Page to make a good first impression.

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Facebook Practice Avatar Nonprofit 364

Nonprofit Tech for Good

JULY 28, 2010

Social networking communities are migrant communities. They move with you to The Next Big Thing i.e., from MySpace to Facebook to Twitter to Foursquare. Social media skeptics often say that it’s a waste of time to utilize social networking sites because they are here today, and then gone tomorrow.

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Social Network Community Network Myspace 192

Nonprofit Tech for Good

JULY 20, 2010

80% of my ROI (Return on Investment = webinar registrations, new clients, speaking engagements) comes from my e-Newsletter, and thanks to blogging my e-Newsletter list has jumped from 3,000 subscribers (which took 4 years to build) to almost 8,000 in 10 months! Share your social media success stories.

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Content Ideas Organization New York 237

Nonprofit Tech for Good

MAY 7, 2012

in August 2009 and within a few months came to the conclusion that blogging had been the missing piece in my social media campaigns. received 93,000 visits and as traffic grows consistently from month to month so does my ROI. Finally, remember that blog posts make great content for e-newsletters. received 13,000 visitors.

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Content Ideas Nonprofit Interview 260

Socialbrite

DECEMBER 13, 2019

What would my constituents want from an email newsletter? You need to consider your audience’s desires if you want to create an effective newsletter. Socialpilot: one option as a social media scheduling tool. 2 You can cross-promote your email newsletter through other channels. Cross-promote. Cross-promote.

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email Guide Newsletter Rate 52

Nonprofit Tech for Good

DECEMBER 30, 2009

5% A social networking site (like Facebook). 5% Yes… they donate on our website after reading something in our e-newsletter. 1% Yes… they donate on our website after reading something on Facebook, Twitter, etc. 6) What is the size of your organization’s e-mail newsletter list? 25% Facebook.

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Results Communication Strategy Myspace 193

sgEngage

MAY 27, 2021

Key fundraising metrics like donor retention rate, donation frequency, and fundraising return on investment (ROI). Explore advertising opportunities such as: Your email newsletter: You likely send a weekly or monthly newsletter to update supporters on your current projects, fundraising progress, and any upcoming events.

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Giving Retention Metrics Demographics 119