Nonprofit Tech for Good

JUNE 23, 2020

Likely a sign of best practices to come, their donation pages simply ask for credit card information and an email address (not a mailing address) and have an extensive offering of different ways to donate. It’s also worth sending a postcard campaign to your one-time donors asking them to become monthly donors. Add a pop-up!

Practice 339

Practice Online Fundraising Nonprofit 339

Nonprofit Tech for Good

MARCH 2, 2010

Over the last few weeks I have been running a Facebook Advertising experiment for the Nonprofit Organizations Facebook Page. While the ad itself produced little-to-no results, some unexpected Facebook insights did come out of running the ad. Facebook did not run the second ad for reasons I do not know. It’s time.

Facebook 214

Facebook Results Experiment Organization 214

Pamela Grow

JUNE 28, 2023

It’s time to shift gears and give email the attention it truly deserves. According to a recent study by Campaign Monitor , email marketing has an astonishing ROI of 4400%! Social media, on the other hand, lags behind with an average ROI of 94%. Is it time to take a step back and reevaluate your communication strategy?

email 52

email Rate ROI Social Media 52

Nonprofit Tech for Good

FEBRUARY 14, 2011

People are often surprised when I say that if given the choice, I would choose 10,000 e-Newsletter subscribers over 10,000 Followers on Twitter, 10,000 Fans on Facebook, or 10,000 Friends on Foursquare… combined. Reports and predictions of the death of e-mail fluctuate seemingly on a quarterly basis. Consequently, so has my ROI.

Newsletter 254

Newsletter Social Media Build Media 254

Nonprofit Tech for Good

MARCH 24, 2010

For those 79% of nonprofits out there, I have listed 10 social media metrics below that can be easily tracked and plotted on a Social Media Return on Investment (ROI) Spreadsheet ( Download ). If not, it may be time to get some training. In fact, social media has increased the consumption of e-mail. Website Traffic. Volunteers.

Social Media 249

Social Media Metrics Track Myspace 249

Nonprofit Tech for Good

DECEMBER 13, 2010

Facebook: facebook.com/thenatureconservancy. My guess would be either MySpace, YouTube, or Facebook Causes. We’re using all of the main social media sites like Facebook, Twitter, YouTube, Flickr, etc. Facebook and Flickr have been two of the most useful social media sites. Are they paid, full-time, part-time?

Social Media 209

Social Media Conservancy Interview Media 209

Nonprofit Tech for Good

DECEMBER 12, 2011

are already using social media, many have not yet taken all of the steps below to ensure that their social media campaigns are built on a solid foundation meant to produce ROI (Return on Investment). Define Your Metrics and Create a Social Media ROI Spreadsheet. Though most nonprofits in the United States, Canada and the U.K.

Social Media 222

Social Media Media Avatar Organization 222

Nonprofit Tech for Good

JULY 28, 2010

They move with you to The Next Big Thing i.e., from MySpace to Facebook to Twitter to Foursquare. Social media skeptics often say that it’s a waste of time to utilize social networking sites because they are here today, and then gone tomorrow. This is when the MySpace vs. Facebook debate began to rage in the blogoshphere.

Social Network 192

Social Network Community Network Myspace 192

Nonprofit Tech for Good

DECEMBER 30, 2009

13% Check/snail mail. 5% A social networking site (like Facebook). 1% Yes… they donate on our website after reading something on Facebook, Twitter, etc. 6) What is the size of your organization’s e-mail newsletter list? [ [link] ]. 2% Our organization does not publish an e-mail newsletter. 25% Facebook.

Results 193

Results Communication Strategy Myspace 193

Nonprofit Tech for Good

NOVEMBER 29, 2010

Facebook: facebook.com/BigCatRescue. Are they paid, full-time, part-time? We have two full-time, paid people working on social networking along with me. Chris Poole is our full time Videographer and Media Producer. Are you tracking Return on Investment (ROI), and how? Please summarize your ROI.

Social Media 261

Social Media Interview Examples Media 261

Qgiv

MAY 31, 2023

Your audience on Facebook isn’t the same as your audience on LinkedIn, which will probably be different from followers on TikTok. But those aren’t always accurate, so play with different times. Try posting at various times of day and see when your posts get the most traction. But not all the time. Be personable.

Social Media 52

Social Media Share Media Social 52

Nonprofit Tech for Good

OCTOBER 5, 2011

When your group reaches that size, it’s likely to produce more traffic to your website and new e-newsletter subscribers than 10,000 fans on Facebook or followers on Twitter will do. Don’t try to be clever and put your Facebook Page or Twitter Profile. Require Approval to Join. It doesn’t work, however. Use your nonprofit’s website.

Linkedin 196

Linkedin Group Practice Management 196

Qgiv

JUNE 23, 2021

Could you use more participants next time? Direct mail appeals are most successful with Baby Boomers. 39% of Gen X respondents said they’re most likely to give as a result of a post they see on Facebook or other social media channels. Start with a Facebook event page. Why Facebook? Are you sending out invites?

Practice 52

Practice Marketing Fundraising Social Media 52

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 21, 2014

It’s obvious to anyone who spends time online that video is taking over the internet. Finding the ROI. One reason for the disconnect between stated belief in video and video budgets has been the lack of hard data about the return on investment (ROI). Video is cool, but it is also expensive (in time and money).

Video 139

Video Communication Strategy Stats 139

sgEngage

SEPTEMBER 11, 2023

An event website also gives sponsors premium digital exposure every time someone visits the site to learn more about the fundraiser. Best of all, digital marketing is low or no cost, saving precious dollars (and time) on printed flyers and mailers, plus postage. Leverage digital channels.

Charity 76

Charity Create Sponsor Sample 76

Nonprofit Tech for Good

FEBRUARY 1, 2011

Facebook: facebook.com/nationalwildlife. From there I signed us up for various Facebook groups and profiles and continued experimenting sites like Change.org and Care2. I join as many social media sites as I can and try to spend time learning each community so I can offer advice to others on how to engage with them.

Social Media 190

Social Media National Interview Examples 190

Everyaction

JANUARY 18, 2018

Rethink mail asks. They might not live at the same place they lived 5 or 6 months ago, and another 6 months down the line they might live in a totally different city, so there’s a good chance they’re going to miss your year-end appeal and other mail pieces. Over time, this engagement wins them over.

Donor 81

Donor Mail Laptop Contest 81

CauseVox

APRIL 29, 2021

Between all the events , phone calls and mailings your plan can bring you and your team back to the most important activities. And even though it may be more work in the short term, it will save you time in the long run by focusing your attention on the things that matter most. See this article for more tips on calculating your ROI.

Calendar 98

Calendar Template Guide Fundraising 98

Nonprofit Tech for Good

NOVEMBER 28, 2011

At the time, nonprofits were primarily only using Myspace and YouTube. Though Facebook had gone public nine months previous, Facebook Groups were only just beginning to be used as community-building tools by nonprofits and Facebook Pages didn’t exist yet. Compile stats to share with executive staff. Get training.

Social Media 250

Social Media Media Social Stats 250

Nonprofit Tech for Good

OCTOBER 22, 2009

My brain was completely fried and those around me were getting pretty fed up with the fact that I was never present, only connected… online, all the time. Even when I wasn’t at home at my desk, I was on my iPhone updating Facebook, Twitter, MySpace, etc. Pick a time to quit in the evening and stick to it.

Social Media 259

Social Media Media Management Tips 259

CauseVox

JUNE 9, 2021

Either way, it’s time to brush up on your peer-to-peer fundraising chops and check out some online fundraising ideas that you can use to attract donors to your nonprofit. Choose a day and actively encourage donations and sharing through all your social media channels, such as Twitter, Facebook, Instagram, LinkedIn, and Snapchat.

Ideas 98

Ideas Online Fundraising Charity 98

Nonprofits Source

APRIL 19, 2017

Custom Facebook Audiences. Result: 63% more donations, 55% higher conversion rate and a 2X ROI. Custom Facebook audiences are an effective way to leverage your existing email lists. They work by matching your database with Facebook, creating a custom audience. Saw a 2X ROI on ad spending. Remarketing On Facebook.

Ideas 111

Ideas Donation Online Strategy 111

Nonprofit Tech for Good

JULY 20, 2010

80% of my ROI (Return on Investment = webinar registrations, new clients, speaking engagements) comes from my e-Newsletter, and thanks to blogging my e-Newsletter list has jumped from 3,000 subscribers (which took 4 years to build) to almost 8,000 in 10 months! Timely, relevant breaking news is basis of a good social media campaign.

Content 237

Content Ideas Organization New York 237

Nonprofit Tech for Good

SEPTEMBER 14, 2010

The best new media managers, online community builders, bloggers, and activists will be connected and communicating with their supporters from anywhere, at any time when the need arises. Facebook has a mobile site ( m.facebook.com ), a touch site ( touch.facebook.com ), and Apps for iPhone, Android, Blackberry, Palm, Sidekick and many more.

Blackberry 220

Blackberry Tools Media Management 220

sgEngage

APRIL 10, 2023

Spend time strengthening donor relationships. When you put in the work ahead of time, you will have solid strategies already in place and ready to go. When you put in the work ahead of time, you will have solid strategies already in place and ready to go. Get a head start on prospect research. Your website.

Demographics 72

Demographics Retention Donor Research 72

Qgiv

JUNE 24, 2021

When it comes time to make a splash with your big fundraising event, you want to attract as many potential donors as possible. You can also create a branded registration page for your website that includes a welcome video, photos of people having a great time at past events, a branded header, your logo, and all event details.

Fundraising 59

Fundraising Press Social Media Sponsor 59

Givinga

NOVEMBER 14, 2018

The event is only 6 years old, but it’s grown a lot in that time. By getting employees involved in Giving Tuesday campaigns, businesses can increase engagement and grow their CR program – and its ROI – through an initiative that employees are already comfortable with. Give Employees Time to Prepare.

Campaign 49

Campaign Giving Philanthropy Charity 49

Connection Cafe

JUNE 25, 2010

Was the recent direct mail you sent worth the investment? Was the social media plan you implemented worth the time you spent running it? While the area of social metrics continues to evolve and grow, there are five main tips all organizations should follow when measuring social media activity for ROI: 1.

ROI 51

ROI Social Media Measure Metrics 51

Care2

JULY 26, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" It works sort of like an online mortgage calculator. Need some metrics guidelines?

Social Network 74

Social Network ROI Social Media Network 74

Nonprofit Tech for Good

MAY 7, 2012

It was much more traffic than I would have ever thought possible, but thanks to the burgeoning “Nonprofit Organizations” communities that I had built on Facebook, Twitter and Myspace, launching a blog was much easier in 2009 than it was when I tried and failed in 2004. As of last month, Nonprofit Tech 2.0 Nonprofit Tech 2.0

Content 260

Content Ideas Nonprofit Interview 260

Care2

JULY 17, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" It works sort of like an online mortgage calculator. Need some metrics guidelines?

Social Network 74

Social Network ROI Social Media Network 74

DipJar

SEPTEMBER 12, 2022

That’s why far too many organizations operate without a clear marketing strategy: making a good one is time-consuming. . However, if you don’t take time to plan, you’ll reduce the effectiveness of your marketing campaigns. Now that you know who your target audience is, consider where they spend the most time.

Marketing 52

Marketing Social Media Nonprofit Integration 52

Bloomerang

MAY 31, 2022

Meticulous donor stewardship allows you to turn one-time donors into ongoing, sometimes lifetime, supporters of your mission. Donor stewardship helps you boost your donor retention rate , helping you earn much more over time. Your fundraising plan should include an event calendar so that you have ample time to prepare for each event.

Strategy 103

Strategy Develop Fundraising Nonprofit 103

Care2

MAY 29, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" 60) Search « Is Direct Mail Dying or Dead? junk mail,” Ball said.

Mail 34

Mail Social Media Advocacy Online 34

Nonprofit Tech for Good

DECEMBER 2, 2009

When I first started myspace.com/nonprofitorganizations almost 4 years ago I had no idea that it would evolve to become as large as it has, or that the brand/community/concept would spread to Facebook , then YouTube , and now Twitter. I was able then to tap into that community when I expanded into Facebook, Twitter, and YouTube.

Myspace 190

Myspace Teen Facebook Social Network 190

Care2

FEBRUARY 3, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" It works sort of like an online mortgage calculator. Need some metrics guidelines?

ROI 53

ROI Social Network Social Media Advocacy 53

Care2

JUNE 13, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Over 179,000 nonprofits utilize Facebook Causes but just how sticky is Facebook?

Facebook 50

Facebook Social Media Advocacy Online 50