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How Nonprofits Can Create & Track Conversions in Google Analytics 4

Nonprofit Tech for Good

To make the most of new features, nonprofits must know how to create and track conversions in GA4. Accurately measuring the performance of marketing efforts is crucial for nonprofits to evaluate and optimise their strategies to make the most of precious resources. Using UTMs to track how users arrive at a website What is a UTM?

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What is UTM Tracking? Guidelines + Best Practices for Nonprofits 

Media Cause

UTMs, or urchin tracking modules, are tags that allow you to better understand where your web traffic is coming from and how supporters get to your site. While they are most commonly utilized within Google Analytics ( soon to be GA4 ), you can also apply these parameters in many other marketing platforms, such as Hubspot.

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How to Use UTMs to Leverage Donor Acquisition for Your Nonprofit

Nonprofit Tech for Good

Attribution is what allows you to measure the success of your acquisition strategies (and get great insights for optimisation). Let me give you an example. Measure the success of your upgrade asks – do donors who come from your species extinction petition go on to be regular donors at a higher rate? This is where UTM s come in.

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Nonprofit Strategic Planning: Ultimate Guide + 7 Examples

Bloomerang

You’ll discuss measurable objectives for the team to reach and draft the priorities for each of these objectives. Here’s an example of what this would look like: Let’s say your organization is an animal shelter. This nonprofit strategic planning model helps organizations get back on track if they have strayed from the path to success.

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Level Up Your Marketing with Analytics

Association Analytics

In today’s world, success is measured by more than just clicks and open rates. How are you tracking success? There are many marketing technology tools that can help you measure success. Let’s use email as an example. Here are examples of success metrics broken down by three common channels: List Preparation.

Analytics 169
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Why You Should Measure Impact in Addition to Outcomes

Forum One

It can be difficult to measure the impact of your work, particularly when you are unclear about what impact means to your organization. To understand how outputs are different from impacts—and why you should measure impact in addition to outcomes—it is helpful to understand what goes into the process of achieving impact.

Measure 66
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How To Recruit New Members for Your Association on Social Media

Nonprofit Tech for Good

The first thing that you’ll need to do is decide what type of social media platform you want to target. For example, some people might regularly use forums to meet with others online. Your organization won’t need to use all of these, but you will need to have a presence on some of the biggest platforms. Source: revive.digital.