Examples Headline Statistics Test 
Nonprofit Tech for Good
MARCH 17, 2020
One of the strengths of Facebook Ads is that you can refine and test and greatly increase the success of your campaign yourself. It’s very expensive to run these kinds of tests if you’re reliant on an agency. . Here’s how it works: Facebook finds the first 50 people who convert, and builds a statistical model based on them.
NetWits
JANUARY 3, 2011
Direct mail may use different friendly URLs to test response rates. Email may test different “Donate” calls to action to improve click-through rates. Now that they’re one step closer to becoming a donor, event participant, or email subscriber, do you stop testing? Why is testing important? Are you sure?
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Whole Whale
SEPTEMBER 8, 2023
This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.” Use statistics to vividly demonstrate the scale of the problem being addressed. Test different calls-to-action and reduce friction in online giving.
Pamela Grow
JUNE 28, 2023
Craft a minimum of three different headlines and use a tool like Advanced Marketing Institute’s Headline Analyzer to gauge the most effective subject line. Test your subject lines. You’ll want to spend as much time on your subject line as you do on the content.
Connection Cafe
NOVEMBER 17, 2017
For example, if 100 people received your email and 20 people opened it, then your open rate is 20%. For example, if 100 people received your email and 10 people clicked on a link, then your clickthrough rate is 10%. If you’re a classic right-brainer, this headline could send you into a cold sweat. Four Terms. Two Equations.
Pamela Grow
DECEMBER 14, 2023
The first example gets the message across, but it’s somewhat dry and dull, and the donation request feels like a gentle suggestion. On the other hand, the second example uses urgency, a timeline, and power words to inspire immediate action. What key ingredient is missing in the first example? Conduct A/B testing.
Museum 2.0
OCTOBER 30, 2013
Earlier this fall, I read this headline: "Stanford study: Participation in a cultural activity may reduce prejudice." Implicit Associations test. This test , which many of us have experienced in some form (perhaps at a science center), asks participants to sort words and pictures as quickly as possible.
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