Nonprofit Tech for Good

NOVEMBER 13, 2023

Tip: for example, if your supporters are predominantly young families, offering items related to children’s activities, education, or family experiences can be more enticing. Statistics reveal that events with items covering a broad price range tend to achieve higher bids.

Tips 257

Tips Online Management Help 257

Get Fully Funded

APRIL 4, 2024

For example, you can create groups based on supporters’ giving habits, such as donation recency, type, amount, frequency, and reason for donating. For example, if your median donation amount is $150, you could provide suggestions of $150, $300, $500, and $1,000. Leverage A/B testing.

Donation 110

Donation Strategy Nonprofit Gift 110

Nonprofit Tech for Good

APRIL 10, 2022

” For example, @WomenforWomen : It’s also recommended that your nonprofit sign up for Twitter Blue for $2.99 (USD) a month. For example, if you send a tweet on Monday morning at 8 am, retweet that same tweet the next day at 1pm. Create custom graphics for powerful quotes, statistics, and call-to-actions.

Twitter 349

Twitter Practice Social Media Nonprofit 349

.orgSource

MAY 15, 2023

The numbers, statistics, and trends should inform joint initiatives. For example, an organizational goal of increasing membership by 10 percent, could include joint objectives for membership and marketing teams related to web and social media traffic, new prospect identification, renewing lapsed memberships, and closing new ones.

Collaboration 221

Collaboration Marketing Team Integration 221

Whole Whale

SEPTEMBER 3, 2021

From what we know of the changes so far, the biggest impacts will be on open rate statistics and the ability to A/B test subject lines and preheader text. While open rate is a great statistic for assessing subject lines, luckily click-through rate still reigns supreme among email data. Email Opens + User IPs. Use your UTMs.

email 104

email Marketing Test Mail 104

Neon CRM

AUGUST 25, 2023

Whether you use a shocking statistic, a compelling visual, or mention a specific timeline, a sense of urgency makes nonprofit calls to action more effective. If you’re worried about cutting down the length of your call to action, use the WYLTIWLT test to make sure your call to action button will make sense to website visitors.

Action 98

Action Language Nonprofit Student 98

EveryAction

MAY 11, 2023

Welcome to another installment of Thursday Thoughts, a dedicated space for our friends in nonprofit sector leadership to reflect on reports, statistics, and other trends—because when our community shares knowledge, we can all do more good.  But the real test is whether or not they’ll do the work of volunteering time and effort.

Advocacy 207

Advocacy Nonprofit Training Train 207

Nonprofit Tech for Good

APRIL 23, 2023

There are many ways your nonprofit can test the AI waters , h owever, in this post, we’re focusing on how you can use AI to improve your organization’s written content. To help you dive right in, this posts provides an overview of the tools available, best practices, and examples to make your chosen AI writing tool work for you.

Content 351

Content Calendar Language Social Media 351

Whole Whale

MAY 2, 2024

Have interns update content with new statistics, research, and internal cross links. QA and user flow testing Interns can walk through the main user flows of your website and note where there is confusion. This will greatly help the continued SEO growth of those pages. Many eyes make for light work.

International 98

International Program Ideas Data 98

Bloomerang

JUNE 1, 2022

Here’s what to expect: Year-end giving statistics roundup. Year-end giving statistics roundup. These statistics illustrate why you should prioritize year-end giving within your overall fundraising strategy: 1/3 of all annual giving happens in December, and around 11% of total donations arrive within the last three days of the year.

Guide 111

Guide Giving Nonprofit Metrics 111

NetWits

JANUARY 3, 2011

Direct mail may use different friendly URLs to test response rates. Email may test different “Donate” calls to action to improve click-through rates. Now that they’re one step closer to becoming a donor, event participant, or email subscriber, do you stop testing? Why is testing important? Are you sure?

Rate 134

Rate Content Conversation Test 134

Nimble AMS

SEPTEMBER 24, 2021

For example: Your national organization can test new programs and strategies with chapters (or get feedback from chapters in other ways) before rolling out programs at the national level. For example, host an online discussion group exclusively for chapter leaders where they can ask questions and discuss topics with each other. .

Chapter 78

Chapter Collaboration National Local 78

Media Cause

FEBRUARY 28, 2022

With any of these examples, you’ll always have the opportunities to use text, graphics, and video to convey the story. Test and track. Try testing your subject lines and senders––but not all at once. You can test between your organization’s name and a person who might have some name recognition with your audience.

Content 105

Content Test Student Audience 105

EveryAction

NOVEMBER 9, 2022

Welcome to another installment of Thursday Thoughts, a dedicated space for our friends in nonprofit sector leadership to reflect on reports, statistics, and other trends—because when our community shares knowledge, we can all do more good. For example, let’s say you send two emails on GivingTuesday and one raises twice as much as the other.

Gift 207

Gift Consultant Audience email 207

Whole Whale

SEPTEMBER 8, 2023

Use statistics to vividly demonstrate the scale of the problem being addressed. For nonprofits, this means rigorously testing different emotional appeals, stories, and calls-to-action and then reusing what proves most effective. Test different calls-to-action and reduce friction in online giving.

Lesson 59

Lesson Fundraising Digital Test 59

DNL OmniMedia

MAY 25, 2022

Where would you like to test your hypotheses against actual research? You’d then draft research questions and strategies to test whether these assumptions are true. That way, if people don’t respond, you’ll still have enough information to be statistically significant. This is an example of a leading question.

Research 52

Research Marketing Survey Nonprofit 52

Saleforce Nonprofit

AUGUST 30, 2021

Sometimes, third-party evaluation, which includes rigorous study design and statistical analysis, is required to properly understand a program’s impact. Rigor is always important when building and using evidence — but rigor does not only mean using quantitative data or producing a result that can be assessed for statistical significance.

Integration 69

Integration Impact Practice Management 69

sgEngage

APRIL 10, 2023

Start testing your outreach plans. For example, if you discover your donor retention rate is falling, you can focus on donor stewardship in the months leading up to Giving Tuesday to boost retention. Start testing your outreach plans. Get a head start on prospect research. Spend time strengthening donor relationships.

Demographics 77

Demographics Retention Donor Research 77

Classy

JULY 30, 2021

For example, you can share a link to join a virtual event with a time-sensitive deadline. . Offer your readers some social proof numbers, relevant statistics, third-party accreditation, and donor testimonials. That is where testing comes into play. Test different days and time slots to see what works well for you.

Sample 121

Sample email Campaign Fundraising 121

Greater Giving

FEBRUARY 22, 2022

Use A/B testing to determine which images are most effective for engaging visitors. A/B testing involves creating two different versions of a webpage and assessing which drives more engagement and conversions. Use real stories and statistics to make your case for support. Intuitive user experience.

Websites 97

Websites Donation Images Mobile 97

3rd Sector Labs

AUGUST 15, 2014

For example, Epsilon, a consumer brand loyalty expert, published a short report on using data to build customer loyalty. Oh, and (most of the time) people trust numbers, statistics, facts and figures. Here are examples of Tweets from orgs that didn’t include outcome data. So.how many people donated blood?

Digital 138

Digital Data Marketing Org 138

Get Fully Funded

JANUARY 27, 2022

This is an example of an effective call to action (CTA) — a short statement or button that urges audience members to take a certain action. Use A/B testing to assess the effectiveness of your CTAs. For example, donation conversions are the number of individuals who visit your online donation page and complete a transaction. .

Action 64

Action Guide Language Test 64

Network for Good

MAY 7, 2021

When we think about experimentation, consider something like what in marketing is known as ‘A/B testing’: Let’s say you’re sending out our newsletter and you split your group of 1,000 people in half; 500 get one version of the newsletter and 500 get another. Tip #1: Experiment. Then, track those different groups.

Activities 105

Activities Active Activism email 105

Pamela Grow

NOVEMBER 13, 2023

For example, you might create a dropdown menu for donation amount options. For example, donations in the form of bids are unique to charity auction fundraisers. For example, Facebook’s famous birthday fundraisers allow supporters to fundraise on behalf of their preferred nonprofit.

Donor 52

Donor Giving Online Gift 52

sgEngage

MAY 27, 2021

For example, if you discover your donor retention rate is falling, you can focus more time and resources on donor stewardship in the months leading up to GivingTuesday to boost retention. You can start testing your outreach plans. . The characteristics of your donor base. Frequently expressing appreciation.

Giving 120

Giving Retention Metrics Demographics 120

Bloomerang

JULY 15, 2021

The American Bar Association offers a free test to illustrate how we are all susceptible to this, no matter how sure we won’t be. A breakdown of national board member statistics illustrates this point. white, (when it’s 57% by population). 43% female, (when it’s 50.8% by population). African American (when it’s 13.4% by population).

Nonprofit 108

Nonprofit National Culture Voice 108

Network for Good

OCTOBER 20, 2020

For example, “How your dollars are making a difference?”. For example, the thank you message you send to recurring donors should probably be different than the one you send to first-time donors. For example, if the goal is asking for donations, the CTA would be “Donate now.”. As a rule, always be testing.

email 98

email Donor Spam Rate 98

Bloomerang

JULY 10, 2023

In New York City for example, the association of planned giving professionals is called the “Philanthropic Planned Giving Group of Greater New York” (PPGGNY) which brings together individuals involved in the field of planned giving, including fundraisers, attorneys, financial advisors, and nonprofit professionals.

Gift 62

Gift Practice United States New York City 62

Network for Good

MAY 7, 2021

When we think about experimentation, consider something like what in marketing is known as ‘A/B testing’: Let’s say you’re sending out our newsletter and you split your group of 1,000 people in half; 500 get one version of the newsletter and 500 get another. Tip #1: Experiment. Then, track those different groups.

Activities 52

Activities Active Activism email 52

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2013

One of the more chilling innovations in marketing over the past few years is called “predictive analytics” It’s this blend of statistical analysis, data mining and psychology which enabled Target to conclude that a teenage girl was pregnant before her father did. But not all kinds of audience analysis are evil.

Analysis 105

Analysis Audience Test China 105

ASU Lodestar Center

APRIL 1, 2022

Nonprofit leaders can tell these stories of impact one-on-one or during events with stakeholders, but included needs to be both narratives and statistics. For example, "if you want action, you must help donors feel the pain of hunger by seeing it play out in one life. Where and how to tell the story.

Impact 52

Impact Communication Effective Ratio 52

Bloomerang

JANUARY 22, 2024

These statistics underscore the importance of establishing a clear purpose and solid plan for your organization to ensure its longevity. the IRS defines nonprofits as “Organizations that are organized and operated exclusively for religious, charitable, scientific, testing for public safety, literary, educational or other specified purposes.”

Nonprofit 83

Nonprofit Files Policy Software 83

sgEngage

JULY 24, 2023

The reality is that the higher education pipeline is even smaller than what demographic statistics show. For example, the U.S. Are your admissions practices inadvertently excluding talented individuals by focusing too much on test scores, essays, or other elements that tend to favor a small subset of prospective students?

Education 83

Education Student Award University 83

Connection Cafe

NOVEMBER 17, 2017

For example, if 100 people received your email and 20 people opened it, then your open rate is 20%. For example, if 100 people received your email and 10 people clicked on a link, then your clickthrough rate is 10%. Let’s start with simple numbers to explain the math equations, and then we’ll use a more realistic data example. .

email 32

email Rate Test Spam 32

Forj

DECEMBER 19, 2017

Our solution to assist association executives with justifying the expense of an LMS, EvaluPac, recently won the Gold Brandon Hall Excellence in Technology Award for “Best Advance in Technology for Testing or Learning Evaluation”. It’s a package specifically tailored to users who need fundamental educational analyses on learner data.

Learning Management 28

Learning Management System Report Learning 28

Forj

DECEMBER 19, 2017

Our solution to assist association executives with justifying the expense of an LMS, EvaluPac, recently won the Gold Brandon Hall Excellence in Technology Award for “Best Advance in Technology for Testing or Learning Evaluation”. It’s a package specifically tailored to users who need fundamental educational analyses on learner data.

Learning Management 28

Learning Management System Report Learning 28

Neon CRM

NOVEMBER 30, 2023

14 Tips for Nonprofit Storytelling In a study by researchers Dan and Chip Heath, only 5% of people could recall statistics from a presentation they’d just heard. This is just one example of how storytelling impacts engagement and why it’s so crucial to build storytelling into your nonprofit’s strategy. goals acronym).

Storytelling 52

Storytelling Guide Nonprofit Story 52