Elevating your major gifts and planned giving with data-driven decision-making
EveryAction
AUGUST 29, 2023
Nonprofits often focus on donor net worth or income, for example, which on their own provide only limited insights. Here, Bethany could have more capacity to give. The more you can optimize every donation ask, or tailor each donor’s ask to their specific capacity to give, the more effective your ask becomes.
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