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Helpful Ways to Measure and Optimize Your Nonprofit’s Performance

sgEngage

Unless you measure your nonprofit’s performance, it’s impossible to know where you are succeeding and where you need to focus future efforts. There is no one-size-fits-all approach to measuring performance, but every successful fundraising team should have the ability to assess and refine its data.

Measure 92
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What Are Key Event Metrics and Why Do They Matter?

Greater Giving

These key event metrics quantify the success of your events, and can show you how to improve them. Key performance indicators (KPIs) are measures of how much money your fundraising events are raising, how your audience is growing, and which parts of your event are the most successful. Important Event Metrics to Track.

Metrics 98
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How to Measure the CX of Your Website

Forum One

One very helpful metric to understand your audience’s experience of your content is a combination of engagement time and scroll depth. Looking at both of these metrics together tells you much more than just one of them alone. There are other metrics that can provide a glimpse into your site’s CX as well.

Measure 65
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Nonprofit Strategic Planning: Ultimate Guide + 7 Examples

Bloomerang

Organizations that do have a strategic plan continually express the advantages that this type of preparation gives them. You’ll discuss measurable objectives for the team to reach and draft the priorities for each of these objectives. Here’s an example of what this would look like: Let’s say your organization is an animal shelter.

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See, Say, Feel, Do: Metrics for Social Media

Amy Sample Ward

I am a big fan of actionable metrics. If the numbers you are tracking don’t give you an action, how valuable are they? For example, if you track just how many people come to your website, it doesn’t give you much action. Download ”See, Say, Feel, Do: Social Media Metrics that Matter” here. .

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Maximize Monthly Giving with Nonprofit Data Analytics

Pamela Grow

According to the latest M+R Benchmarks Study , monthly giving increased by 11% in 2022, making up 28% of all online revenue. Even as overall giving slumps, this increase is significant because it means that more organizations are receiving reliable funding on a monthly basis. Understand donors’ giving behaviors.

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Level Up Your Marketing with Analytics

Association Analytics

In today’s world, success is measured by more than just clicks and open rates. There are many marketing technology tools that can help you measure success. Once you have your taxonomy and metadata in place, you can use metrics to analyze the performance of your marketing channels. Let’s use email as an example.

Analytics 169