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5 More-Important-Than-Ever Digital Marketing Metrics for Nonprofits

Nonprofit Tech for Good

While there are many things vying for your attention, when it comes to digital growth there are only five critical metrics you should look at to help you get the most out of your budget and drive long-term sustainable growth. It needs to be combined with the other metrics to provide value. 1) Traffic. 2) Conversion Rates.

Metrics 310
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Level Up Your Marketing with Analytics

Association Analytics

These could be email, SEO, social media, or paid advertising. How are you tracking success? Once you have your taxonomy and metadata in place, you can use metrics to analyze the performance of your marketing channels. Let’s use email as an example. You might wonder if you are sending too many emails.

Analytics 169
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Your Guide to Year-End Fundraising Best Practices

Nonprofit Tech for Good

Online channels (email, social media, website, donation forms, and texting) encourage real-time interactions, personalized messaging, and taps into tech-savvy younger donors. During a year-end campaign, it’s essential to track and analyze data from these multiple channels. However, this is not a universal rule.

Practice 240
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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

When it comes to building awareness for your association, you may not have to look too far, starting with your email list. Other methods of expanding your visibility include social media campaigns, events, career fairs, and using search engine optimization (SEO) to attract people to your website. Or offer them a discount on membership?

Create 169
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The Value of Knowing Your Website’s Conversion Rate

Byte Technology

Website Conversions. When you are in the process of growing your online business, there are essential metrics you will need to track to ensure that your business is expanding. One of those crucial metrics is your website’s conversions. What is Website Conversion? Examples of Website Conversion.

Rate 246
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The Math and Science of Social and Mobile Media: A Spreadsheet to Track Your Fundraising Success

Nonprofit Tech for Good

If your nonprofit has a good content strategy in place and understands the power of integrating all your nonprofit’s communications channels (website, email, Facebook, texting, etc.), That said, below is selection of metrics to track and a brief explanation as to why. Website Unique Visitors.

Track 228
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Using OpenAI’s ChatGPT for Nonprofit Email Communications (with Examples)

CauseVox

As a result, you’ve probably found yourself needing to write informative and engaging emails to connect with your community with limited time and manpower. With Open AI’s ChatGPT , nonprofits can generate high-quality emails in a fraction of the time it would usually take to write them. What is ChatGPT?