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Harnessing Email Services for Nonprofits: Streamline and Scale with Automated Email Marketing

Media Cause

Did you know that f or every $1 spent on email marketing, the average return on investment is $42 ? Automated email services for nonprofits are unsung heroes in achieving just that. Automated email services for nonprofits are unsung heroes in achieving just that. Why Automated Email Marketing?

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Nonprofit Email: The Rules of Engagement

Pamela Grow

It’s time to shift gears and give email the attention it truly deserves. According to a recent study by Campaign Monitor , email marketing has an astonishing ROI of 4400%! That means for every dollar you invest in email campaigns, you can expect an average return of $44. Steer clear of info@ABC.org. billion by 2025.

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5 Google Analytics Stats To Track Fundraising Success

TechImpact

Image courtesy of Info Trust LLC. Having a tough time tracking the analytic behind your last fundraising campaign? Nonprofits know it’s a good idea to track their analytic, but its the next step they often have trouble with, knowing what to look for in those numbers and how to make sense of them. You’re not alone.

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How to Use UTMs to Leverage Donor Acquisition for Your Nonprofit

Nonprofit Tech for Good

Maybe they heard about you on Facebook, or they signed a petition and you sent them an email. Are your conversion rates different for different audiences? Measure the success of your upgrade asks – do donors who come from your species extinction petition go on to be regular donors at a higher rate? This is where UTM s come in.

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Level Up Your Marketing with Analytics

Association Analytics

These could be email, SEO, social media, or paid advertising. In today’s world, success is measured by more than just clicks and open rates. How are you tracking success? Let’s use email as an example. You might wonder if you are sending too many emails. Online Tracking. Understanding this process is key.

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How to Write Fundraising Emails That Get Results

Get Fully Funded

Email is a powerful marketing tool, but to get results you need to learn how to write fundraising emails that connect emotionally and inspire people to give. That means you can’t throw just anything in an email, push “send,” and expect thousands of dollars to pour in. That means you may need to leave out a few things.

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Turning Crisis into Community: How to Make Emergency Donors Lifelong Supporters

The Modern Nonprofit

Sending targeted emails, social media messages and text alerts based on donors’ stated preferences ensures communications are relevant. Tracking open and click-through rates for each segment provides data to refine messaging. Personalize the email with the donor’s name, donation amount, and cause supported.

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