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6 Ways to Prepare Your Communications for Successful End-of-Year Fundraising

Nonprofit Tech for Good

Hint: they should!) Whether it’s via email appeals, direct mail appeals, or ads on social media, you are likely planning for multiple touchpoints with your target audiences throughout the end-of-year giving season. 2) Review Your Goals. Review your end-of-year fundraising goals, but think deeper.

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#GivingTuesday Fundraising Bootcamp

Greater Giving

Hint: Make your mission tangible and specify how each donation will impact the cause, e.g. “$20 can feed two families this holiday season.”. Email Marketing. For most nonprofits, simply sending out an email or two to your list is a great way to give your Giving Tuesday campaign some visibility and drive traffic to your donation page.

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Donor Personas: How to Identify Your Unique Donor Audience

CauseVox

Email marketing analytics: help us track open rate, click-through, and donation conversions. So, start by picking a few meaningful data points for your organization, let’s say: social media and email marketing analytics. So maybe you only need to mail 500 rather than 5,000 printed donation forms every year.

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Training Nonprofit Staff & Volunteers Effectively in 5 Steps

Get Fully Funded

Hint: If your constituents are more comfortable now with virtual opportunities to lend their support, check out Fundly’s list of virtual fundraising ide as to get inspired for your next campaign.). Let’s say that your contributions from direct mail donors of less than $1,000 fell off by 60% in 2020 as compared to the previous year.

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The 10 Elements of an Effective Fundraising Email Appeal

NonProfit Hub

The only way to truly know what works to raise more money through your email appeals is to test. In order to start testing, we have to have an understanding of the fundamental elements that make up an effective email appeal. Other times, we might measure that trust with the amount of replies we get from an email.

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Exact Target’s 50 Emailing Tips and Stats for 2014 Reduced to Three Key Takeaways

Connection Cafe

That’s why I took Exact Target’s fantastic list of 50 Email Marketing Tips and Stats for 2014 and boiled it down to three key takeaways for nonprofits. For example, panicking over the changes to Gmail Tabs is a moot point if your organization’s emails aren’t optimized for mobile. Include your CTA early on in your email.

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Maximize Monthly Giving with Nonprofit Data Analytics

Pamela Grow

Your data can reveal hints about donors’ giving preferences, giving capacity, willingness to give, and the reasons why they support your cause. Reference data from past email marketing, social media, and direct mail campaigns to see what percentage of donors responded to and/or converted because of your communications.