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What Apple’s privacy changes mean for email open rates

M+R

When a user downloads that image, we know they’ve opened the email. . That means we’d actually see open rates go up for those who choose this option (probably most people), because pixels would be loaded for every email—but we won’t know if those people are actually opening emails or not. What will this change?

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[ASK AN EXPERT] What’s A Good New Donor Acquisition Rate?

Bloomerang

Today’s question comes from a nonprofit employee who wants advice on what would be considered a good new donor acquisition rate. I know about donor retention rates, goals, etc., but I’m not finding much data on what is a good new donor acquisition rate or goal annually. . These can be downloaded for free.

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New Email Study Reveals Nonprofit Spam Rates Soared in 2016

EveryAction

The annual report details how and why nonprofit fundraising emails end up in spam folders, calculates the damage spam can do on giving days like #GivingTuesday and during end-of-year (EOY) fundraising, and offers actionable advice for improving your deliverability rates. Want to learn how to improve your deliverability rates?

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3 Ways to Improve Your Nonprofit’s Social Media Presence

Nonprofit Tech for Good

For additional insights into how to best work with influencers, download our Influencer Marketing Playbook for Nonprofits. For social media content, focus on metrics like likes, shares, comments, click-through rates, and follower growth. Download Collidescope’s Influencer Marketing Playbook for Nonprofits to get started!

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Discover a Great Way to Segment Your Donors and Prospects

NonProfit PRO

Download this eBook to see an easy-to-understand way you can segment your donors and prospects. You’ll also learn how to create selects and tailor content that increases your response rates and donations.

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Blackbaud Luminate Online® Benchmark Report Highlights

sgEngage

To encourage you to download and read the full report , we are sharing a few highlights we think you will find particularly compelling. Open rates have become overinflated due to machine opens and, for the first time in 16 years of producing this report, we have determined that open rates are no longer a metric we can include.

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Top 6 Reasons to Focus on Recurring Donations for Nonprofits

Nonprofit Tech for Good

When you combine this higher annual giving level with the fact that monthly donors have much higher retention rates, you can begin to see why monthly donations are important. Download Classy’s 8 Email Templates to Upgrade Your Recurring Donors for tips and examples of how you can make these asks of this committed cohort.

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