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What Apple’s privacy changes mean for email open rates

M+R

A quick reminder: email opens are tracked by tiny image pixels embedded in the content. When a user downloads that image, we know they’ve opened the email. . If open rates from a significant portion of email list subscribers are unreliable, then that data point is unreliable. Free Download: Taking Great Selfie Videos and Photos.

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3 Ways to Improve Your Nonprofit’s Social Media Presence

Nonprofit Tech for Good

For additional insights into how to best work with influencers, download our Influencer Marketing Playbook for Nonprofits. Step 3: Track and Measure Key Performance Indicators (KPIs) To enhance your nonprofit’s social media presence, it’s essential to track Key Performance Indicators (KPIs).

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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Once you invest in some of these strategies, it’s important to track what works to engage with potential members. You can track metrics that will help you identify what’s working, including social media engagement, impressions and reach, database growth, event registration and attendance, and website visits and sessions. (You

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Blackbaud Luminate Online® Benchmark Report Highlights

sgEngage

To encourage you to download and read the full report , we are sharing a few highlights we think you will find particularly compelling. Open rates have become overinflated due to machine opens and, for the first time in 16 years of producing this report, we have determined that open rates are no longer a metric we can include.

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The Math and Science of Social and Mobile Media: A Spreadsheet to Track Your Fundraising Success

Nonprofit Tech for Good

For those of you who have read Social Media for Social Good and have taken my webinar on how to launch a social and mobile media strategy for your nonprofi t, you know that the core of the strategy that I advocate for is tracking and proving your success. Download Spreadsheet Template ]. Website Unique Visitors. Online Donations.

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What actually happened: Apple Mail Privacy Protection

M+R

Apple Mail Privacy Protection works by pre-loading email content — including open tracking pixels. Reminder, email opens are tracked by tiny image pixels embedded in email content. When a user downloads that image, it registers as an “email open.”). So what happened to open rates? Now to the good stuff — what happened??

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The Math and Science of Social and Mobile Media: A Spreadsheet to Track Your Fundraising Success

Nonprofit Tech for Good

For those of you who have read Social Media for Social Good and have taken my webinar on how to launch a social and mobile media strategy for your nonprofi t, you know that the core of the strategy that I advocate for is tracking and proving your success. Download Spreadsheet Template ]. Website Unique Visitors. Online Donations.

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