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Turning Visitors into Customers: Maximising Retail Potential for Museums

sgEngage

Museum shops can and should be more than just walls of collection postcards and bins of branded pencils. With captive audiences, a link to the creative, and consistent footfall, shops in museums have ample opportunity to maximise retail potential by offering products that appeal to visitors and have a clear connection to collections. .

Museum 98
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Year Three as a Museum Director. Thrived.

Museum 2.0

Seeing so many cheerful one-liners in my inbox made me think about how different my work situation is today than the last time I reflected on it in public in 2012, at my one-year anniversary. I''ve now been the executive director of the Santa Cruz Museum of Art & History for three years. Sometimes it isn''t.

Museum 49
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Year One as a Museum Director. Survived!

Museum 2.0

Today is my one-year anniversary as the executive director of the Santa Cruz Museum of Art & History. A year ago, I put my consultant hat on the shelf and decided to jump into museum management (a sentence I NEVER would have imagined writing five years ago). I'm open to any questions you want to raise in the comments.

Museum 55
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Audience Engagement Conversation at Western Museums Association

Museum 2.0

The Western Museum Association was kind enough to invite me to speak on a panel about engagement at their annual meeting in Boise. Phillip’s early remark about museums was an invocation for everyone. As an outsider, he immediately saw that museums were operating “under a business model that doesn’t work.”

Museum 30
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Injustice In Science [Museums]

Museum 2.0

Nina Simon, Lauren Bentua, and many others would host us in the halls of the Santa Cruz Museum of Art. If we map this line of thinking onto an entire organization it becomes even more problematic, there are Board of Directors and employees to contend with. Many of you are probably old museumcampers. Ivel is one of my fellow campers.

Museum 29
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Learning in Public Challenges and Actions

Beth's Blog: How Nonprofits Can Use Social Media

Learning in Public Challenges and Actions – guest post by Annie Hernandez. I went to the Learning in Public session expecting to hear that the process the Packard Foundation used to evaluate their capacity building work was wildly successful. It is the same dashboard that the Board of Directors receives. On to day #2!

Public 93
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A Decade of Museums and Museum Work

Museum 2.0

I was thinking I’d do a few alternative histories of museums for the first post of the last month of the decade. As I imagined a world without the many museum tech projects of the decade, I felt inherently sad about the imagining away the successes that friends and colleagues have enjoying. But I couldn’t get there.

Museum 21