Nonprofit Tech for Good

APRIL 20, 2020

By Dana Bakich , founder and CEO of Positive Equation – a digital consultancy focused on equipping nonprofits with the tools and resources to build impactful digital strategies. Audience Insights: Look at your audience insights on Facebook and write down your key demographic information. Phase 2: Content, Cost & Creation.

Raise 325

Raise Fund Phase Audience 325

Achieve

JUNE 1, 2023

But donors can reveal just as much information about their motivations and interests through their unspoken actions. Review your donor demographics. Analyze your online giving trends and engagement metrics. Assess metrics such as your email open rate or online donation rate to measure your success.

Donation 52

Donation Donor Giving Demographics 52

Neon CRM

MAY 31, 2023

But for fundraisers, numbers can reveal a lot of insights that help you understand donors, demographics, and more. Fundraising metrics are the key to unlocking your most effective, generosity-encouraging strategies. This fundraising metric translates to special attention on December fundraising.

Statistics 97

Statistics Fundraising Metrics Mail 97

.orgSource

APRIL 25, 2023

Studying factual information will help you make better choices.” However, the data you gather will depend on what information proves to be most useful for your organization. Be creative with the available tools.” Review the Data I asked Sarah how she advises employers to approach this challenging environment. I love that answer.

Application 221

Application Statistics Culture Job 221

The MatrixFiles

FEBRUARY 23, 2024

Gallup ) 50% of Americans under age 30 have some or a lot of trust in the information they get from social media, just under the 56% who say the same about news outlets. ( One association conducts an annual brand tracker; trust in the association is one of the metrics.

Associations 130

Associations Industry Government Education 130

Candid

JUNE 12, 2023

tax-exempt organizations are requested to file Forms 990 with the IRS annually, sharing information about their organization’s size, location, revenue, grantmaking, etc. Eager for information, many researchers turned to surveys, leading to sector-wide survey fatigue and survey response rates as low as 1%.

Files 111

Files Data Survey Profile 111

sgEngage

APRIL 10, 2023

Or, you may notice your donor base is trending toward a certain demographic, such as younger donors. Create informational posts about your campaign and what money raised on Giving Tuesday will support, and be sure to make them shareable so current supporters can repost them to their accounts and reach an even larger audience.

Demographics 74

Demographics Retention Donor Research 74

Nonprofits Source

MAY 15, 2024

Your CRM, or customer relationship management system, stores and organizes information about your existing customers. Market research is the process of gathering information about current and potential customers for your product or service, as well as general trends for your industry (e.g., Perform market research.

Map 52

Map Digital Business Marketing 52

Qgiv

APRIL 9, 2024

With the rise of smartphones, it seems like everyone’s constantly on social media, making it the perfect marketing tool for your nonprofit! Social media provides plenty of tools to help you create an effective strategy that can make a huge difference in your organization and help you meet the goals you set. Fundraising.

Social Media 52

Social Media Media Guide Social 52

Nonprofits Source

OCTOBER 25, 2023

The best nonprofit CRM solutions will help you segment donors based on shared characteristics, such as: Demographics: Age, income level, and other demographic characteristics can indicate a donor’s interests and help you better appeal to your audience. Customize your form to ask for just the information you need.

Marketing 52

Marketing Support Demographics Nonprofit 52

Forum One

JULY 15, 2021

our demographics and interest areas). For mission-driven organizations, the most common ways to begin personalizing content and outreach are to identify the sources where they are already gathering information or data on audiences and target personas. Utilize website analytics to inform content creation.

Personal 101

Personal Test Demographics Analytics 101

Bloomerang

MARCH 30, 2023

Here at Bloomerang , we specialize in volunteer management tools that help organizations develop impactful volunteer programs. Your best bet is to collect them in a centralized volunteer database to manage all of that information. Metrics matter! What are the most important questions to keep in mind? WHO are your volunteers?

Volunteer 93

Volunteer Strategy Organization Metrics 93

Get Fully Funded

MARCH 2, 2023

By collecting essential metrics as part of your program management process, you’ll be able to use this information to: Identify program gaps and areas of need. Once you’ve examined the current impact of your organization, you can work with these metrics to aim for future goals and improvements. Services Delivered.

Statistics 52

Statistics Stats Program Management 52

Neon CRM

SEPTEMBER 1, 2023

Organizational Overview: Background information on the nonprofit’s history, structure, and key personnel. Surveys can be a great tool for this. By presenting this data to the board, you can inform discussions, provide evidence-based recommendations, and bridge the gap between different perspectives.

Guide 52

Guide Business Support Metrics 52

sgEngage

SEPTEMBER 11, 2023

With the right tools in place, anyone can organize a golf tournament, regardless of their golf knowledge or experience. This demographic is one that sponsors are interested in gaining exposure to, which could add sponsor appeal to your tournament. Why should my nonprofit host a charity golf tournament? Use an event website.

Charity 79

Charity Create Sponsor Sample 79

DNL OmniMedia

MAY 25, 2022

But before you can capitalize on the information stored in your CRM or other nonprofit software, you need to know exactly what analytics to track in the first place. Data Analytics for Nonprofits: 13 Key Nonprofit Metrics. Data analytics is one tool in that mission. Conduct data hygiene efforts to keep information clean.

Analytics 52

Analytics Org Adwords Metrics 52

AccelEvents

JULY 28, 2021

While the overall target audience demographics may be similar, the event experience differs. Data collection- Any online event allows event marketers and event producers to go above and beyond simple attendance metrics. These metrics can work as lead generation tools or increase sales and marketing efforts post-event. .

Ideas 98

Ideas Metrics Virtual Hosting 98

sgEngage

NOVEMBER 14, 2023

Use analytics tools to surface new patient insights. Coordinate care efforts to make more informed decisions. According to NPOInfo , effective donor data management keeps track of metrics like giving habits, contact information, demographics, and nonprofit interactions. Informed fundraising plans.

Integration 79

Integration Data Nonprofit Platform 79

sgEngage

APRIL 10, 2023

Whether you’re ready to jump back into in-person fundraising or would rather host a virtual event-free fundraiser , you’ll need tools in place to keep donors’ attention and motivate them to give. Keep up to date with the most current donor information you’ve collected to ensure you’re targeting the right audience.

Donor 77

Donor Community Tips Fundraising 77

sgEngage

JULY 15, 2023

It takes various components to make an organization run effectively, and by properly utilizing donor data and information, organizations can track interactions, estimate future performance, address potential concerns, and see donor retention trends. Donor communication should be productive, informative, and personalized.

Management 52

Management Donor Blackbaud Retention 52

sgEngage

AUGUST 23, 2023

Optimizing your healthcare organization or hospital’s website design ensures patients and community members can find the information they need quickly. Healthcare website visitors search for crucial medical advice, doctors’ names and contact information, a map of your facility, or other must-have information.

Websites 79

Websites Organization Tips Map 79

AccelEvents

JULY 23, 2021

No matter what this year brings, event marketing is an effective marketing tool for brands to have in their arsenal. This also helps you to find event planning tools that make sense for that goal. . However, if increasing leads is the goal, you can find a virtual event planning platform with lead capture tools and integrations.

Marketing 119

Marketing Strategy Guide Sponsor 119

Bloomerang

APRIL 12, 2022

The museum also saved information about donors’ food preferences, average gift amount, and even notes about their past conversations. They can then use the information in the software to reach out to donors with personalized communications, ensuring they’re building genuine relationships with their supporters. Let’s get started.

Software 100

Software Management Donor Guide 100

Allegiance Group

FEBRUARY 14, 2023

We recommend you start with these 7 Key Database Metrics. 7 Key Database Metrics – Allegiance Group | (teamallegiance.com) At the most basic level, the goal is to understand if your donor base is growing or shrinking and how many new donors you will need to acquire each year to offset any projected attrition.

Mail 52

Mail Donor Strategy Files 52

Qgiv

JULY 21, 2022

For nonprofits, LinkedIn can be a valuable tool to add to your social media toolbox. When people search for your organization on LinkedIn, the first thing they’ll see is your company page, so it’s important that your page is as informative as possible. What is the best way to use LinkedIn for a nonprofit? Final thoughts.

Linkedin 52

Linkedin Social Media Practice Media 52

Candid

JUNE 20, 2023

Comprehensive and public nonprofit demographic data is central to supporting more transparent and informed decision making in our sector. Our purpose at Candid is to get key information—like this demographic data—into the hands of those who rely on it to guide their decision making. nonprofits and foundations.

Demographics 98

Demographics Accessibility Data Free 98

Allegiance Group

APRIL 15, 2024

Here’s how to use six common digital marketing platforms to boost your donor acquisition rate: Website Your website is one of the most important tools in your donor acquisition toolkit. Capture new visitor information by employing lead capture forms (e.g., Enter your email address to receive our monthly newsletter!”). Prioritize SEO.

Fund 52

Fund Donor Strategy Search 52

Bloomerang

JUNE 1, 2022

What were the demographics of our year-end donors? Give your audience information that will help them identify with the individual featured in your story. Design your form with the following strategies to make it user-friendly and convenient: Only ask for necessary information, such as donors’ names and payment information.

Guide 109

Guide Giving Nonprofit Metrics 109

AccelEvents

SEPTEMBER 1, 2021

For example, if your entire demographic is on the social media platform Instagram, then your marketing budget should start with that, and then branch out to other avenues or pipelines depending on costs. Your strategy will, of course, depend on your event goals, unique demographic, and other features of the event. .

Marketing 105

Marketing Virtual Sponsor Social Media 105

sgEngage

APRIL 18, 2022

Optimizing your healthcare organization or hospital’s website design ensures patients and community members can find the information they need quickly and without hassle. Healthcare website visitors want to find information quickly and easily. This can establish your organization as a reputable, trustworthy institution. Let’s dive in!

Websites 77

Websites Organization Tips Map 77

DipJar

SEPTEMBER 12, 2022

According to Double the Donation’s list of prospect research software , this process uses tools like your donor database to identify potential donors who have the financial ability and personal interest to support your nonprofit. . Demographics . Then, assess relevant metrics to see which types of content receive the most engagement.

Marketing 52

Marketing Social Media Nonprofit Integration 52

.orgSource

FEBRUARY 6, 2023

Prioritizes outcomes—views customer satisfaction as the significant metric of success. Yet, we’ve only recently acquired the tools to accurately analyze our interactions with our constituents over time. Digital transformation allows organizations to aggregate information across systems. Provide training to everyone.

Game 44

Game Experiment Marketing Gartner 44

Get Fully Funded

JUNE 16, 2022

With all of the new, innovative fundraising tools available online, the price of your campaigns may go up, making it challenging to actually get a return at all. To better analyze your campaigns, you’ll need to understand a few fundamental metrics, including ROI, cost per dollar raised (CPDR), and cost per acquisition (CPA).

Raise 59

Raise Campaign Money Online 59

Qgiv

JANUARY 24, 2024

You will want to decide what the right tools are for your goals and plan accordingly. Here’s a list of some of the tools you might want to consider investing in: Online donation forms : An online donation form can be a game changer for your nonprofit! Not all of them will fit your nonprofit’s needs. And the list goes on.

Practice 52

Practice Strategy Guide Fundraising 52

Top Nonprofits

MARCH 12, 2021

Communication via text carries a sense of informality compared to other communication strategies, like email. Town halls or information sessions to encourage conversation and generate buzz about your cause. AI-powered tools can simplify, streamline, and enable data management that your nonprofit relies on to manage donor relationships.

Trend 98

Trend Campaign Fundraising Mobile 98

Media Cause

FEBRUARY 12, 2024

Using that same user journey from above, searching for good food while in New York, Gen Z most likely will pop open their TikTok or Instagram app to find that desired information (and for user demographics, TikTok isn’t just a target platform for Gen Z —50% of users* are between the ages of 30-49.)

Search 59

Search Alternative Social Social Media 59

NonProfit Hub

JANUARY 28, 2021

Get as much information from users as possible during the signup process to strengthen demographic segmenting. Use an effective email tool for precise segmentation, with different messages for volunteers and donors. So, to ensure that your emails reach out to potential donors, segmenting must be taken seriously.

email 84

email Marketing Spam Rate 84