Socialbrite

DECEMBER 13, 2019

Five tips on how to up your email marketing game in the year ahead. W hether you’re a nonprofit, a social enterprise or a small business, beginning an email campaign can be a daunting affair. This is especially true for organizations new to email marketing. What would my constituents want from an email newsletter?

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Neon CRM

MAY 31, 2023

But for fundraisers, numbers can reveal a lot of insights that help you understand donors, demographics, and more. The Average Nonprofit Has a 29.58% Email Open Rate In our latest research, The Nonprofit Email Report: Data-Backed Insights for Better Engagement , we analyzed over 37,000 nonprofit email campaigns sent by Neon One clients.

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Statistics Fundraising Metrics Mail 97

Nonprofit Tech for Good

AUGUST 9, 2021

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. It is worth noting that if your nonprofit later discovers a duplicate unclaimed page for your nonprofit, you can easily delete the unclaimed page provided you have a professional email address i.e., an email address that matches your website URL.

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Linkedin Practice Social Media Sponsor 363

Nonprofit Tech for Good

APRIL 2, 2023

Simply enter a few details to guide it in the direction you want your email to go, and it will generate email and/or letter copy based on what you entered. By using ChatGPT, you can save time on writing promotional emails, recruitment posts, and even on-site signage copy.

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Tools Fundraising Analytics Analysis 361

Achieve

JUNE 1, 2023

Review your donor demographics. For example, you might test different Giving Tuesday email strategies or affinity month themes to see if donors respond better to certain appeals. Assess metrics such as your email open rate or online donation rate to measure your success. Review your donor demographics.

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Donation Donor Giving Demographics 52

Association Analytics

AUGUST 15, 2022

One of the main reasons it’s challenging to answer more complex questions using your data is because it’s strewn between multiple platforms like your website, email, event management, community and online learning systems. What are real-time trends and demographics of our meeting registrants? Which programs matter most to our members?

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Analytics Associations Demographics Picture 169

CauseVox

MARCH 1, 2024

This involves looking at demographics, motivations, and preferences. Email marketing analytics: help us track open rate, click-through, and donation conversions. So, start by picking a few meaningful data points for your organization, let’s say: social media and email marketing analytics.

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Audience Donor Survey Demographics 82

Allegiance Group

APRIL 15, 2024

It starts with a detailed analysis of your donor base, including average gift size, retention rates, and cost per acquired donor. When the entire donor journey is addressed in your plan, conversion rates for donor acquisition are much stronger. Enter your email address to receive our monthly newsletter!”). Launch your campaign.

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Nonprofit Tech for Good

DECEMBER 2, 2023

At Qgiv, we’ve used AI and machine learning to help detect fraud, suggest dynamic giving amounts, automate thank you emails, and more. Keeping donors connected with the mission ensures the best possible donor retention rate for an organization. Fundraisers can receive helpful cues from these intelligent tools.

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Twenti - Digital Marketing For Nonprofits

MAY 23, 2020

Top 7 Reasons Your Nonprofit Should Be Using Email Marketing. Email marketing can rapidly improve your nonprofits digital marketing strategy and help you gain donations. With so many new social media platforms to use to market your non-profit, you might think email marketing is a little bit outdated, but that’s just not true.

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NetWits

DECEMBER 2, 2010

In today’s modern email marketing environments, lots of focus is placed on design and content – which we can all agree are very important aspects of any email campaign. However, there is one component of soliciting your donors which should be considered for any and every communication you generate via email.

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Get Fully Funded

JANUARY 5, 2024

Beyond donors, you can also ask your volunteers, social media followers, and those who sign up for your email list. If you have an automated welcome email series for new supporters, you can also schedule an email that asks them to sign up for texts. Encourage supporters to respond directly.

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Practice Puerto Rico Fundraising Metrics 59

Greater Giving

JULY 18, 2023

Your donor data may include phone numbers, emails, birthdays, donation history, and even meal preferences. Here are the key pieces of information we suggest gathering: Contact details: Gather donors’ names, email addresses, phone numbers, and postal addresses. Fill In Gaps With Data Appends. That’s where data appending comes in handy.

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Data Donor History Demographics 98

TechImpact

JULY 16, 2014

In another 2013 study conducted by Blackbaud found that “response and click through rates in nonprofit email campaigns declined by 16% and 18.7%, from 2012.” The study substantiates the claim by stating that”declining response rates illustrate a saturated channel with non-differentiated messaging and campaigns.”. Direct mail.

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Candid

OCTOBER 17, 2022

Level up with demographic information. Our Knowledge Base Article can help you collect demographics about your organization. Use your Candid profile on GuideStar as inspiration for a GivingTuesday campaign email. Add metrics that demonstrate effectiveness, like individuals served, community members reached, animals adopted, etc.

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Whole Whale

AUGUST 25, 2021

Direct mail response rate (to house): 4% Postage per letter: $0.49. Direct mail response rate: (to house): 5% Postage per letter: $0.47. Direct mail response rate: (to house): 5% Postage per letter: $0.49. Direct mail response rate: (to house): 9% Postage per letter: $0.50. Foundation giving was $58.46 Mail stats.

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Bloomerang

JANUARY 7, 2022

However, one volunteers regularly, never misses opening an email and brought other supporters to your organization. Donor engagement is a measure of all of the things that make up a complete donor profile, beyond just gift size and superficial demographic information. Subscribes to emails. Opens emails. Clicks emails.

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Donor Guide Measure Summary 93

Forum One

JULY 15, 2021

our demographics and interest areas). This includes: Email databases Website analytics CRM systems Online giving platforms. Your email platform, for example, likely allows you to customize your messages based on: Location Topics of interest Past actions taken Other behavior history data. Examples of basic personalization.

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Personal Test Demographics Analytics 101

Everyaction

JANUARY 29, 2018

Whether it’s emailing your supporters, re-engaging lapsed donors, or soliciting donations - all nonprofits rely on good emails. While we’re all guilty of making some email mistakes (too long of a subject line, multiple asks in one email) we’re always looking for ways to improve. Prioritize your deliverability.

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Nonprofit Tech for Good

DECEMBER 19, 2017

The Revival of Email. billion email accounts worldwide and the number is expected to grow to 7.7 billion by 2021 – a growth rate of 22%. Email accounted for 26% of all online revenue in 2016 and grew 14% over 2015. 56% of email opens are now mobile. 56% of email opens are now mobile. .” – Hubspot.

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Trend Communication United States Online 278

Bloomerang

APRIL 6, 2021

If, for example, your audience historically has an exceptionally low text-to-give response rate, you might consider sticking to email, social media, and direct mail strategies. The target audiences for each of the channels described above—email, social media, text, and direct mail—don’t overlap perfectly. Social media.

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DNL OmniMedia

JANUARY 17, 2024

For instance, a school fundraiser might find that their email campaign brought in a record number of new attendees. Demographics. Email marketing. Supplement your auction-related email blasts by featuring your upcoming event details in your newsletter. Feature your auction items Your auction items are the main event.

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sgEngage

NOVEMBER 14, 2023

Data integration allows nonprofit healthcare organizations to: Exchange data at a faster rate. These changes can be expressed by KPIs such as lower hospital readmission rates, higher patient satisfaction rates, and more. Coordinate your campaigns across multiple channels to increase your reach and engagement rates.

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Bloomerang

SEPTEMBER 27, 2023

Send something, even if it’s just a thoughtful email and an online post asking for their support. Sometimes a surprise donation request has value A study of around 6,000 participants from the Journal of Public Economics found that alerting the participants to the upcoming ask for a donation decreased click-through rates. Or do both!

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Gift Celebrate Goal Donor 101

Bloomerang

JANUARY 3, 2022

Response rates for each channel used . Email open and click-through rates by campaign (and/or subject line). Retention rate of last year’s campaign donors . Donor demographics . Total number of gifts. Average gift size. Median gift size . Number of new donors acquired . Number of donors who upgraded their gifts .

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Evaluation Metrics Campaign Fundraising 109

The Modern Nonprofit

MARCH 26, 2024

Segmenting new donors based on demographics, interests and preferred channels can enable more personalized outreach. Sending targeted emails, social media messages and text alerts based on donors’ stated preferences ensures communications are relevant. Highlight the ongoing need and impact to make the ask relevant.

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Support Donor Community Retention 52

DNL OmniMedia

MAY 25, 2022

Email Analytics. Are certain pages seeing a high bounce rate? Website Conversion Rate. Website conversion rate describes how successfully your website turns visitors into actual supporters. Email Analytics For Nonprofits. Email Open Rate. Email Click-Through Rate. Web Analytics.

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Analytics Org Adwords Metrics 52

Byte Technology

DECEMBER 15, 2021

Perhaps you’re seeing a growth in an untapped market or demographic. Haven’t tried email marketing yet? Step 3: Create a conversion report for the year-to-date to see what marketing channels brought the best conversion rates. This is something you wouldn’t have paid much attention to without an analysis shining a light on it.

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sgEngage

APRIL 10, 2023

For example, if you discover your donor retention rate is falling, you can focus on donor stewardship in the months leading up to Giving Tuesday to boost retention. Or, you may notice your donor base is trending toward a certain demographic, such as younger donors. Explore advertising opportunities such as: Your email newsletter.

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Demographics Retention Donor Research 72

Nimble AMS

DECEMBER 11, 2022

While not quite as large a demographic as Millennials , Gen Z is historically the most racially and ethnically diverse generation to date. When you offer solutions like automated email marketing , you can set up personalized touchpoints throughout a member’s journey. Statista estimates there are 68.6 million Generation Z Americans.

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Associations YouTube Generation Mobile 136

Greater Giving

JUNE 8, 2023

Understanding Attendee Profiles Collect demographic information like age, gender, and occupation, along with data on how attendees learned about the event (e.g., social media, word of mouth, email marketing). You can choose to email or text message guests with a follow-up message and link to a video or survey.

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sgEngage

MAY 27, 2021

Key fundraising metrics like donor retention rate, donation frequency, and fundraising return on investment (ROI). For example, if you discover your donor retention rate is falling, you can focus more time and resources on donor stewardship in the months leading up to GivingTuesday to boost retention. Wealth indicators.

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Giving Retention Metrics Demographics 119

Nonprofits Source

FEBRUARY 22, 2024

Assess your supporter data for general demographics, interests, and giving tendencies to get a better picture of the kinds of individuals who want to support your nonprofit. This metric shows you where your visitors are coming from, whether a search engine results page, social media post, or email newsletter. Bounce rate.

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Bloomerang

MAY 15, 2023

This boosts engagement and response rates and helps create authentic relationships. Are you using one master email list that includes your monthly donors, volunteers, everyone who’s ever made a gift at any level, people who attended your annual event once, and people who signed up to get your emails on your website? Who didn’t?

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Association Analytics

JULY 22, 2021

This might happen when a member uses different email addresses to register for events and make purchases. Example: email should be close to 100%, other fields like interests aren’t as important to capture initially. Do you have multiple records for one member or lead? Completeness : What is the completeness of your data fields?How

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Data Analytics Associations Registration 169

Greater Giving

DECEMBER 15, 2022

In fact, consumers are likely to spend 25% more when you use direct mail and email together. Email campaigns are vital to digital marketing, and there’s a wide variety of ways you can use them. Each email should be a reminder of your nonprofit’s mission and how valuable your supporters’ help is in achieving your goals.

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Digital Marketing Donor Channel 75

Pamela Grow

FEBRUARY 27, 2024

You might set a SMART goal like this: “Increase the number of matching gifts we receive by 15% before April of next year through informational social media posts and personalized email outreach to match-eligible donors.” Or are many of them subscribed to your email newsletter? Demographics. Segment your audience.

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