article thumbnail

New courses address barriers to demographic data collection 

Candid

Now with over 100 partners , and nearly 60,000 organizations sharing data, the Demographics via Candid campaign is going strong. In the process, we have noticed there are some common concerns and barriers that tend to come up on the road to better demographic data.

article thumbnail

Email Marketing: Your Fundraising Campaign Starting Point

Bloomerang

Coming in highest was email campaigns, with 88.6% of respondents stating they planned to use email marketing in 2023. In this article, we break down the reasons why email campaigns are a perfect place to begin engaging your donors and how your nonprofit can use email to your advantage starting today.

email 81
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Embedding Purpose-Driven Communications into Email Marketing

sgEngage

Every arts and culture organization has a brand and that brand has a purpose. By pinpointing your organization’s purpose, you can unlock a powerful marketing tool that will enable audiences to connect deeper with your messaging. For more information on how Blackbaud Altru can help your organization, click here. Customer Journey.

article thumbnail

How to Make Your AMS a Revenue Generator, not a Cost Center

The MatrixFiles

We assume that the market for a product or service is influenced by marketing alone, i.e., once a member or customer gets past the marketing email or landing page to convert, the software will take care of the rest and it’s marketing moving the needle. This is a mistake. Are you tracking abandons in Google Analytics?

article thumbnail

6 Amazing Tips for Asking for Donations with Emails

Qgiv

If you’re looking for a cost-effective and efficient way to ask for donations from your donors and prospects, look no further than a fundraising email! After all, email does have the highest return on investment of any marketing channel. With email, you can send numerous donation asks out with the click of a button.

email 98
article thumbnail

Level Up Your Marketing with Analytics

Association Analytics

These could be email, SEO, social media, or paid advertising. This is how you organize and describe your data. By having tags in place, you can start building personas around your member’s behaviors and demographics and begin to learn what types of products and services they are interacting with and when.

Analytics 169
article thumbnail

5 Nonprofit Email Marketing Mistakes to Avoid

NonProfit Hub

Did you know that the average open rate for the nonprofit organization is around 25.17%, much higher than the industry average open rate, which is just 21.33%? email marketing is one of the most effective channels for nonprofit organizations. Here are 5 nonprofit email marketing mistakes to avoid. . Poor segmentation.

email 84