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Direct Mail Is Here to Stay (and How)

Everyaction

In today’s digital age, it might seem somewhat nostalgic to talk about direct mail. While it’s tempting to default to cost effective communication channels like email and Facebook, direct mail is still very much in play. Today, direct mail continues to be an effective way to prompt donors to take action.

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The end of year-end 2022

EveryAction

It’s also important to note that this time period often sees high levels of mailed-in gifts, so while online giving is an important piece of the puzzle, there’s still more to come on the total cross-channel impact of the last week of the year.) Over 1,000 participating customer organizations received over half a million online donations.

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10 Fundraising Statistics Every Nonprofit Should Know

Neon CRM

Direct Mail Fundraising is Responsible for 60–80% of Revenue Online donations’ popularity continues to rise, but direct mail isn’t dead. In fact, 60–80% of all fundraising revenue is raised through direct mail. It can be difficult to track people who read a direct mail appeal and respond by donating online.

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7 Ways Technology Upgrades Your Nonprofit’s Golf Fundraiser

Nonprofit Tech for Good

So instead of creating a costly promotional mailer, then asking supporters to fill out the form, track down a stamp, and mail it back, you simply share a link where folks can register online with a few simple, secure clicks. Visit golfstatus.com/demo for more information or to get qualified.

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[ASK AN EXPERT] What is the Best Way to Acquire Donor Phone Numbers?

Bloomerang

We have many long-time donors for whom we only have a mailing address. Our online form for giving collects more, but most gifts still come by mail. Get a Demo The post [ASK AN EXPERT] What is the Best Way to Acquire Donor Phone Numbers? Dear Charity Clairity, Do you have any tips for acquiring phone numbers?

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Using Data to Make Annual Giving Work for You

sgEngage

For example: Donor Type Mailing 1 Newsletter Mailing 2 Annual Donors ($5–$500) X X X Leadership Donors ($501–$10K) X X Monthly Donors (recurring gifts > $5/month) X If you have good historical data to look back on, do that, and determine what your donor base is expecting from you.

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3 Membership Engagement Strategies to Try Today

Neon CRM

With some marketing automation and your CRM data , you can address people by name, segment by interest, and create authentic communications that excite and delight. Send renewal reminders: Make sure you’re sending out renewal reminders via direct mail and email, so your members are less likely to miss important updates on their membership status.