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[DATA] 11 Must-Know Stats About How Nonprofits Use Email for Digital Marketing and Fundraising

Nonprofit Tech for Good

The 2021 Open Data Project [ español , français ] seeks to gain a better understanding of how nonprofits, NGOs, and charities worldwide use technology for digital marketing and fundraising. To receive future updates about the Global NGO Technology Survey data, please sign up for Nonprofit Tech for Good’s email newsletter.

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10 Twitter Best Practices for Nonprofits

Nonprofit Tech for Good

Use hashtags strategically to mention important causes, campaigns, and events, but hashtag spamming to try to increase your reach doesn’t work and has a negative effect on engagement. Create custom graphics for powerful quotes, statistics, and call-to-actions. Don’t be a photo tag spammer either!

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Multi-Year Gift Agreements: Your Donor Retention ‘Ace-In-The-Hole’

Bloomerang

While the full 2023 data has not yet been compiled, FEP has found that, through Q3 2023, donors decreased moderately and donor retention continued to slide, driving a slight decrease in fundraising dollars. Multi-year giving isn’t just a statistical trick, but a genuine opportunity to steward your donor over the course of their pledge.

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How to Write Awesome Emails Your Donors Want to Read

Network for Good

Avoid sounding like spam. Certain words are spam triggers, and if you use them in a subject line, your donors’ email provider could move the message directly to the spam folder. Not only does it look like you’re shouting, but it also makes your message more likely to end up in the spam folder. Tip 5: Track and Tweak.

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Do You Need to Register to Fundraise Online? A Crash Course

Get Fully Funded

According to 360MatchPro’s fundraising statistics report , online fundraising is only growing in popularity as 63% of donors in the U.S. Labyrinth’s guide to fundraising legal requirements discusses three cornerstone pieces of digital privacy legislation that nonprofits should be aware of: The CAN-SPAM Act.

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82 Fundraising and Social Media Stats for Nonprofits

Nonprofit Tech for Good

92% of donors say it is important that NGOs, nonprofits, and charities make a concerted effort to protect their contact and financial information from data breaches ( Global Trends in Giving Report ). million) due to spam filters ( EveryAction ). million) due to spam filters ( EveryAction ). Click to Tweet. International Giving.

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Nonprofit Donor Engagement Strategies: Breaking Through the Noise

Neon CRM

How to Use Donor Data to Hone Your Messaging If you use a donor management system like Neon CRM, you can use the tools in your account to segment your audience and send them even more relevant messaging. Head over here to learn more about how to manage your data so you can use it in the future. Teaching them something.

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