DNL OmniMedia

MAY 25, 2022

Effective data management is key to understanding your constituency and building better fundraising and engagement strategies. In this guide, we’ll share some of our expertise surrounding the topic of nonprofit data analytics through the following points: Overview of Nonprofit Data Analytics. 4 Types of Data Analytics.

Analytics 52

Analytics Org Adwords Metrics 52

Bloomerang

MARCH 4, 2024

Picture this: your donor data and fundraising trends reports are due, but instead of the usual stress, you’re calm, prepared, and even proud of what you’re about to submit. Make better strategic decisions: Take advantage of data-driven insights for informed planning and execution. Sounds ideal, right?

Report 60

Report Effective Fundraising Template 60

sgEngage

SEPTEMBER 28, 2021

There is undeniable momentum in online fundraising as highlighted by data in the Blackbaud Luminate Online® Benchmark Report 2020. Are there 2020 trends that we will continue to see in 2022? There are a few data points from the Benchmark Report that offer a glimpse into the future of online fundraising: 42.4%

Online 92

Online Fundraising Benchmark Adwords 92

Get Fully Funded

MARCH 4, 2021

At Nonprofit Megaphone , we specialize in helping nonprofits acquire, maintain, and utilize a specific kind of resource: The Google Ad Grant. The Google Ad Grant presents a cost-effective opportunity for nonprofits of all sizes to jumpstart their digital marketing efforts. It’s crucial to understand how the Google Ad Grant works.

Grant 52

Grant Google Nonprofit Skills 52

sgEngage

JANUARY 30, 2024

Some of the most helpful solutions for fundraising are data processors like IBM Watson or Google Cloud AI. You add the data to a machine-learning solution, which uses the information to learn about your donor base. Your team tests the new solution with new data points to see how it responds and the accuracy of its outputs.

Tools 84

Tools Donor Fundraising Survey 84

Candid

MAY 10, 2023

To uncover insights on your audience, consider conducting surveys with your current supporters; analyzing your nonprofit’s email, website, and social media data ; or using free tools, like Google Trends. This is a launch to a limited portion of your audience, so you can gather data and feedback before going public.

Communication 98

Communication Campaign Channel Measure 98

Care2

OCTOBER 15, 2013

That’s why you need to change the way you measure social media and declare a war on vanity metrics. Why is Social Media Data Important? Last week during the Salsa Conference, I was asked this very question, why is social media data important - by Adrianne Burke, of Salsa Labs, during our panel Measuring Your Social Media.

Metrics 77

Metrics Social Media Media Social 77

Qgiv

APRIL 22, 2024

On the other hand, outbound marketing is usually a nonprofit advertising approach that focuses on communication channels such as: Google Ads, social media ads, commercials, mail campaigns, and other paid marketing. The metrics you track are often determined by your SMART goals, so keep those in mind when selecting what data to record.

Marketing 52

Marketing Guide Nonprofit Channel 52

Media Cause

FEBRUARY 12, 2024

SEO , short for “ search engine optimization, ” boils down to enhancing your website to boost visibility on search engines such as Google, Microsoft Bing, and others—ensuring your content appears when people search with relevant keywords. Social Media’s Impact on Google Search How does In-Platform Social SEO differ?

Search 59

Search Alternative Social Social Media 59

NonProfit Hub

NOVEMBER 26, 2020

It’s probably one of the most critical metrics you should be studying in 2021. . Software integrations allow your various platforms to freely share data as needed. This is an essential foundation for strategic retention, as smarter data makes it easier to identify problem areas where donors might be slipping away.

Retention 74

Retention Donor Online Rate 74

Whole Whale

SEPTEMBER 3, 2021

While open rate is a great statistic for assessing subject lines, luckily click-through rate still reigns supreme among email data. Benchmark Data Now. Audit your email account to get an understanding of your average open rates currently, and dive into the data to gather trends from your high and low performers.

email 104

email Marketing Test Mail 104

Nonprofit Tech for Good

APRIL 3, 2022

Be aware of key accomplishments, metrics, testimonials, and milestones. Spend two hours googling “creative fundraising ideas” to get inspired. 12. Sort through online organizational data (Google analytics, email open rates) to see if there are insights, trends, and patterns that could be used to improve operations.

Fundraising 351

Fundraising Mail Law Donation 351

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2009

You need to pick the right hard data points (fancy way of saying metrics) that will help you harvest insights to improve your social media strategy. For blogging, you have to use a couple of different tools to get the different metrics you need. The tools include Google Analytics, PostRank, Feedburner, and others.

Metrics 81

Metrics Social Media Strategy RSS 81

Media Cause

MAY 31, 2023

But if you engage in targeted advertising or use Google Analytics to track website visitors, privacy-first marketing should be a priority for your organization. And if you aren’t transparent about how you track and store data, you also squander an opportunity to build brand trust. What is Privacy-First Marketing?

Marketing 52

Marketing Plugin Track Policy 52

Classy

JULY 28, 2021

Our latest report, The State of Modern Philanthropy 2021 , elevated data trends from over 4,800 nonprofits to consider when establishing a modern donation experience. Get ready to deep dive into new considerations based on new data and what it shows us for the future of fundraising. See What’s New In Fundraising.

Experiment 93

Experiment Donation Ideas Create 93

NTEN

MAY 12, 2011

By Kurt Voelker, CTO, Forum One Data is the new black. Data is so much more than a stack of numbers or a server filled with client outputs. One effective way to transform your data from an afterthought into a powerful communications product is through visualizations that help tell your story. And for good reason.

Data 100

Data New York City Storytelling New York 100

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2011

The nonprofits that embrace measurement have a data-driven culture. That is they make decisions based on meaningful data, rather than solely by gut. The Evolutionary Stages of A Data-Driven Culture. Social media data is not linked to higher level organizational results or mission-driven goals across programs.

Culture 115

Culture Data Measure Social Media 115

Nonprofits Source

OCTOBER 2, 2023

Benefits of corporate philanthropy Types of corporate philanthropy Corporate philanthropy trends 7 effective corporate philanthropy examples 7 tips to raise more through corporate philanthropy Once you understand corporate philanthropy inside and out, you can develop processes to grow this funding stream and better engage with corporate donors.

Philanthropy 52

Philanthropy Grant Sponsor Nonprofit 52

Connection Cafe

APRIL 29, 2011

This post is the first in a monthly series about Google Analytics. If you’re not yet familiar with Google Analytics, it’s a free tool from Google that you can add to your site to give you information about how people are coming to your website and how they behave when they get there.

Analytics 54

Analytics Google Metrics Rate 54

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2013

” Lucy Bernholz, “ Data-first Philanthropy.” Here’s a small list of articles and blog posts that help frame this topic, including how the term “Data-Informed” was using in my recent book, “ Measuring the Networked Nonprofit.” ” Lucy Bernholz, “ Data-first Philanthropy.” Not Data Driven.”

Social Media 100

Social Media Channel Data Media 100

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2009

.    A few days ago, I asked " What are the best metrics to track your blog's ROI and make improvements? "     Reader engagement consists of metrics for: Conversation (commenting). We also check for metrics for existing posts for a set length of time. (We've

Metrics 71

Metrics Bookmarking Analysis Feeds 71

Allegiance Group

APRIL 15, 2024

Were there any patterns or trends in their behaviors (e.g., Along the way, it’s key to track and analyze your campaign’s performance data. Use Google Analytics to track metrics like unique visitors, pageviews, backlinks, and more to identify how to create compelling online content. the timing of their donation)?

Fund 52

Fund Donor Strategy Search 52

M+R

FEBRUARY 4, 2021

Before we get into specifics, some business about how we looked at this data: because Giving Tuesday jumps around, we can’t just look at December revenue year over year and keep things apples to apples. Aggregate data is tricky here—we don’t have enough data points to pull out medians without exposing individual organizations.

Fundraising 98

Fundraising Gift Rate email 98

Kindful

MAY 12, 2021

When it comes to answering your questions as a nonprofit professional, using search engines like Google is a fast and effective way to find information. When the world presented a challenge, nonprofit professionals turned to Google for solutions. Source: Google Trends. When it comes to SEO, your website is the hub.

Online 73

Online Fundraising Adopt Search 73

Non Profit Quarterly

APRIL 20, 2023

Meta—the parent company of Facebook and Instagram—has been under fire in the past few years over its lax policies on news content, data privacy, and misinformation. For example, i n 2022, actor Elliot Page’s deadname was allowed to trend on Twitter for 45 minutes before being removed.

Social Media 94

Social Media Media Strategy Social 94

Connection Cafe

JULY 11, 2013

Here are a few mobile trends that will begin to impact nonprofits : Mobile SEO. Google’s mobile algorithm factors your location into mobile search results. Soon, it’ll be important to analyze another layer of data: mobile. Google recently announced upcoming changes to smartphone search result rankings.

Mobile 42

Mobile Trend Analytics Search 42

Bloomerang

NOVEMBER 10, 2023

You can also take the DIY approach and analyze Zillow, real estate records, Google searches, and other public records to get an idea of your donors’ wealth capacity. Look at each supporter’s giving history and identify trends. You should also see specific trends in these numbers over time. Check out this buyer’s guide.

Gift 97

Gift Raise Guide Relationship 97

Forum One

JULY 13, 2021

Apple’s latest privacy updates will affect data sources commonly used by mission-driven organizations. In 2017—after years of unease among privacy advocates and users —Apple began announcing and rolling out a series of changes to reduce the volume of data collected and make users more aware of data collection.

Impact 46

Impact Organization Track Analytics 46

Care2

JULY 16, 2014

Nonprofits have been able to track gather important data about their audiences interactions with their website via Google Analytics. Facebook pages have also offered some insightful data on audience engagement. Twitter has been a bit late to the party, providing very limited data unless you invested in their ad platform.

Track 65

Track Twitter Analytics Metrics 65

Amy Sample Ward

FEBRUARY 1, 2011

Official Google Blog: Explore museums and great works of art in the Google Art Project – Take yourself on an art tour using Google Maps! "One "One of the things I love about working at Google is that you can come up with an idea one day and the next day start getting to work to make it a reality. ."

Web 120

Web Broadcast Arts Bookmarking 120

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 26, 2013

Using monitoring and measurement tools such as Radian6, Topsy Pro, Google Alerts and Tweetdeck, Upwell builds a meteorology of ocean conversations, pinpointing opportunities for intervention. We don’t just count social mentions, we also look for trends to try to understand what types of content generate conversation about the ocean.

Campaign 122

Campaign Conservancy Measure Method 122

Whole Whale

SEPTEMBER 8, 2023

Surveys, interviews, and data analysis can reveal the equivalent of that Rolls-Royce insight – the key emotional triggers, values, and desires of your existing and potential supporters. Analyze results data to double down on what inspires action. The metrics showed the ads were not effectively driving growth.

Lesson 59

Lesson Fundraising Digital Test 59

Connection Cafe

JULY 22, 2013

Most nonprofits already have Google Analytics installed on their website to track online traffic. For some good how-to posts, check out my co-blogger Alissa Ruehl , perhaps starting with her Intro to Google Analytics. This post is about how we incorporate Google Analytics data into our Design Process. Research Questions.

Analytics 37

Analytics Design Research Process 37

Care2

JANUARY 6, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Which metrics will help you achieve it?

Analytics 54

Analytics Google Social Media Websites 54

Nonprofits Source

JUNE 22, 2017

Lack of resources, expertise, leadership buy-in, choosing the right software tools (or the right strategic partners) all while trying to stay current on the latest marketing trends is overwhelming. Data collected from Similarweb.com. Backlinks, according to Google , are one of the top 3 search ranking factors.

Digital 111

Digital Marketing Guide Chapter 111

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 29, 2011

Dashboards are a nonprofit’s best friend because they can be powerful tools in communicating your organization’s important measurement data at a glance. Try avoid fragmenting your data by having to scroll. So think about a series of data that tells the story. What do you need to compare the data to?

Design 116

Design Chart Measure Metrics 116

Connection Cafe

JUNE 25, 2010

And analyzing this data for meaningful takeaways is something many organizations haven’t even considered at this point. While the area of social metrics continues to evolve and grow, there are five main tips all organizations should follow when measuring social media activity for ROI: 1. Specific and easy to assess.

ROI 51

ROI Social Media Measure Metrics 51