Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration
.orgSource
FEBRUARY 12, 2024
If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. When you want to give validity and structure to ideas, put them in writing. Circulate the feedback broadly. I’m a big believer in documentation.
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