Byte Technology

AUGUST 10, 2016

So choose images that are eye-catching and meld your brand or specific product into that imagery through strategic use of your logo. Before you create a Facebook advertisement, consider your message carefully. Maintain consistency by keeping your ad simple and pair a headline with a message in a way that doesn’t overwhelm readers.

Facebook 100

Facebook Headline Massachusetts Attention 100

Nonprofit Tech for Good

JULY 4, 2021

It’s no secret that Generations Y and Z heavily rely on it, but you might be surprised to learn that more than half of Gen X is inspired to donate by a post or image they saw on social media. Fortunately, you can easily create beautiful visuals with a smartphone and some free tools. Connect your mission to headlines donors care about.

Ideas 349

Ideas Online Fundraising Social Media 349

Nonprofit Tech for Good

AUGUST 10, 2018

The first question that probably comes to your mind when reading this headline is – “Pinterest? They created a pin board with expert advice on how to “Green Your Home” that is filled with beautiful visuals and helpful content. That’s just for pinning clothing and home improvement ideas, right?”. 2) Pinterest is about discovery.

Storytelling 168

Storytelling Social Media Nonprofit YouTube 168

See3

MARCH 3, 2010

It’s really the fine details that matter most when it comes to website design: the balance of text and images on a page, the user experience after submitting a form, how linkable text appears throughout the site. But think also about how your website appears when shared on other sites, like when someone shares it as a link on Facebook.

Facebook 71

Facebook Share Web Headline 71

NonProfit Hub

NOVEMBER 1, 2016

When we ask for it out of order, we create anxiety in the mind of the person on the other side of the screen. Let’s look at a couple of experiments we conducted with nonprofit organizations to help re-order the conversation in order to create a more logical flow, and increase conversions. The treatment produced a 7.7% Wrapping up….

Conversation 28

Conversation Create Donation Headline 28

Pamela Grow

JUNE 28, 2023

Craft a minimum of three different headlines and use a tool like Advanced Marketing Institute’s Headline Analyzer to gauge the most effective subject line. Your header image: This is the graphic that appears at the top of your message. Subject Line: Your subject line determines if your email gets opened or not. It depends.

email 52

email Rate ROI Social Media 52

EveryAction

SEPTEMBER 20, 2016

To help boost engagement rates, Amy suggests using rich media like graphics and video, asking questions, and creating content that's just begging to be shared. Experiment with different tacts when writing headlines + preview language to determine what draws your social audience to click. Goal: Awareness Metric: Total Reach/Impressions.

Metrics 100

Metrics Social Media Measure Media 100

The Science Behind Engaging your Supporters

SEPTEMBER 27, 2018

There are many elements of your donation pages that can be adjusted to test their impact on the form’s conversion rates, including the headline, photos or images, and the number and layout of fields in the form. Testing several versions of your donation page will help you ensure the maximum amount of conversions.

Test 84

Test Digital Headline Language 84

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 7, 2014

Craft good headlines. Here’s an excellent cheat sheet that can help you write more engaging headlines. Here’s more tactical tips from Upworthy: Find or create great content. Write at least 25 headlines —simply because your first one will likely suck. Avoid giving it all away in the headlines.

Social Media 101

Social Media Headline Media Social 101

Get Fully Funded

MARCH 14, 2022

Here is your guide for creating a non-profit website that brings interested people into your world, tells them what your organization is all about, invites them to be part of the work by making a donation, and then thanks them for doing so. How do you create this mood? You just drag-and-drop. We’re working to address this need.

Profit 124

Profit Websites Build Work 124

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2013

Image from Flickr by Xurble. charity: water , a nonprofit that brings clean and safe drinking water to people in developing nations, is leading the way when it comes to redefining nonprofit marketing; they are exceptional at inbound marketing, focusing on creating powerful content to inspire people to join their cause.

Charity 128

Charity Lesson Marketing Digital 128

The Fundraising Authority

MAY 8, 2021

Get verified by TechSoup as a legally registered nonprofit (or similar) Create an account with TechSoup and upload documents like 501(c)(3) determination letters or articles of incorporation paperwork from state regulators to show you have valid charity status. Do you have a strong logo and some images on every page?

Grant 152

Grant Google Search Application 152

Classy

JUNE 16, 2021

To assist with participants’ success, nonprofits can create fundraiser toolkits that provide guidance both technically for the peer-to-peer fundraising sign-up process and strategically for outreach to potential donors. Adding screenshots of the registration page and links to additional resources further clarifies your instructions.

Fundraising 94

Fundraising Haiti Instruction Instructional 94

Bloomerang

OCTOBER 4, 2021

In order to inspire the donor to take action, you need to create a sense of urgency around the ask. . Doing so will help you create the kind of annual appeal that your donor can’t refuse. There are only two headlines which, if read alone, give the following message: Bar pass rate continues to climb. What you want them to do.

Question 142

Question Donor Test Student 142

NonProfit Hub

SEPTEMBER 18, 2015

There is a variety of email marketing software available to help you create an effective and visually-appealing email template, but not everybody has a budget for this. Pay Attention to Your Subject Line and Headline. If readers open the email, the headline will make a large difference in whether they read the entire email or not.

email 28

email Marketing Headline Ratio 28

Get Fully Funded

NOVEMBER 2, 2021

Component #2: A short paragraph that nudges the donor toward giving Once you’ve hooked people in with your headline, it’s time to fan the flames you’ve kindled in their heart with a very short paragraph designed to pull them in even closer. You have probably created special graphics and a slogan for your Giving Tuesday campaign.

Giving 119

Giving Design People Fundraising 119

Saleforce Nonprofit

AUGUST 5, 2022

You’ll find it sprinkled throughout your social media feed and making headlines at the Cannes Lions International Festival of Creativity. Organizational purpose can drive innovation and create a competitive advantage. The company harnesses its expertise and technology to create solutions. Purpose-Driven Companies Innovate.

Companies 106

Companies Alaska Malta Philanthropy 106

NonProfit Hub

JULY 17, 2017

Whether you want to quickly create professional images or design an entire website, there’s a template for that. The basic signup is free, but if you use their images, you may have to pay a small fee of $1 for each. You can also use their templates and replace the image they’ve used with your own uploaded image.

Marketing 38

Marketing Resource Doc Strategy 38

Get Fully Funded

AUGUST 1, 2022

Unfortunately, most email newsletters look like someone created it in a rush, throwing a bunch of random things together so they could call it done. Stay in touch with donors to create regular communications (consistency). Use headlines to let the reader know what to expect in each section. Good images. It’s meant to.

Newsletter 124

Newsletter email Create Template 124

Whole Whale

SEPTEMBER 8, 2023

This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.” Illustrate the concrete change created by donor support. Creating an always-on text-to-give campaign for impulse donations. Use time-limited offers to create urgency.

Lesson 59

Lesson Fundraising Digital Test 59

Achieve

AUGUST 19, 2014

Newsprint black-and-white image. A good sense of hierarchy—IMAGE, then COLA BOTTLE, then HEADLINE, then COPY—across the page with some consideration of white space. Next, took out a lot of the text and created a two-option journey for the viewer. Sounds awesome. Gotta love the 50s. . Novelty typeface for the header.

Headline 40

Headline Exercise Empowerment Fun 40

Nonprofits Source

NOVEMBER 3, 2017

Creating strategies around these four pillars work to establish the foundation of your marketing plan. This includes adopting pay per click (PPC) ads as part of their promotional strategy to increase revenue and create brand awareness. Image Alt Tag. Create SEO friendly URLs. Add your keyword to an image alt tag.

Beginner 91

Beginner Digital Marketing Guide 91

The Science Behind Engaging your Supporters

SEPTEMBER 14, 2018

A good story resonates with the donor, connects them to your vision, creates a sense of urgency, and gives donors an outlet to take action. Your landing page copy and images need to be consistent with your ask. Take 30 minutes to write out what the headlines will be, any additional copy, and create a list of graphic needs.

Storytelling 46

Storytelling Fundraising Calendar Map 46

Tech Soup

JANUARY 19, 2017

This means that you must create a smooth mobile experience for your subscribers, from subject line to landing page. Recruit volunteers as email testers to get ongoing feedback on the layout, font size, embedded images, links, and the user experience once someone clicks on a link. Write less lengthy copy and better headlines.

Digital 36

Digital Marketing Game Headline 36

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 11, 2012

The art of writing good teaser headlines is critical to getting more interaction. Is it worth looking into creating a profile page for our Executive Director and having people subscribe to her updates to spread our message?” Then, I found the wonderful cover image with the dog and the ocean! Cultivating Champions.

Facebook 112

Facebook Change Profile Impact 112

Care2

JUNE 25, 2009

To use it, you create a webpage and variations of that page that you'd like to test (for example, you might want to test if people respond better to a picture of a polar bear or a happy child on your donation page). I first heard about Google Optimizer from an Obama Campaign veteran and have become a big fan.

Websites 38

Websites Headline Strategy Test 38

Connection Cafe

DECEMBER 1, 2017

When visitors reach your landing page there are certain things they must see in order to be prompted to give you their email address: The headline on your landing page should match the ad or post it’s linked to, otherwise people will be confused as to why they’ve reached that page in the first place. Keep them short.

email 29

email Build Guide Social Media 29

NonProfit Hub

JANUARY 29, 2016

Create attractive content. A few best practices include: Write a compelling headline. Include an eye-catching image at the top of your posts. This is where you create your post. Your LinkedIn post doesn’t have a bio section, so you’ll need to create one at the end of each post. Bold important text.

Platform 28

Platform Tips Linkedin Headline 28

NetWits

NOVEMBER 5, 2010

Sure, you could highlight all three programs, but with competing imagery, a mutli-topic appeal and non-specific headline, you’re basically taking a gamble that the email will even be read, much less personally relevant and meaningful to the constituent receiving it. The possibilities are endless.

Relationship 108

Relationship Personal Build Time 108

Connection Cafe

APRIL 2, 2014

Defining styles for different elements of the website including headlines, links, buttons, photos, form fields, promo items, etc. Some come to us and want to create a completely new brand. Typically we create visual designs in Adobe Photoshop or Adobe Illustrator. Methodology. Deliverables.

Design 34

Design Process Web Photography 34

Care2

JUNE 25, 2009

To use it, you create a webpage and variations of that page that you'd like to test (for example, you might want to test if people respond better to a picture of a polar bear or a happy child on your donation page). I first heard about Google Optimizer from an Obama Campaign veteran and have become a big fan.

Site 28

Site Headline Strategy Test 28

Care2

AUGUST 22, 2013

Create a broad annual online marketing calendar, which lays out the major marketing initiatives, campaigns, and priorities for the entire year. Timeline when you will create key content for upcoming campaigns, events and conferences, and marketing initiatives, and clarify who on the team is responsible for overseeing and implementing tasks.

Online 71

Online Tips Calendar Test 71

Tech Soup

APRIL 1, 2015

Voices are constantly peppering you with how to simplify your donation form, employ stronger calls to action, and use headlines that even a 15-year-old playing a video game wouldn't be able to ignore. Create a team-based fundraising campaign. Pin something you pinned or an image from your site. Sign up for an event or class.

Build 36

Build Online Donor Newsletter 36

Pamela Grow

DECEMBER 14, 2023

Include images of people. A/B testing is the process of creating two different versions of a marketing campaign (in this instance, a web page) to determine which version is more compelling for your audience. You can conduct A/B testing by creating slightly different versions of important web pages like your homepage or donation page.

Tips 59

Tips Storytelling Images Camera 59

Connection Cafe

JUNE 22, 2015

In the old days, the “Body” would be where you’d create your Web Page by inserting all of your text, images, headlines, etc. Properly structured content has many benefits in addition to being well-suited for Responsive Design : Content create/edit forms are easier to use for website administrators.

Model 20

Model Content Minneapolis Structure 20

Nonprofit Tech for Good

NOVEMBER 7, 2020

WFP USA has posted a nearly 650-word story of Rani on their blog with a big headline, full-size photos, large text, and bold quotes. For the feature image, they used a photo of Rani looking directly at the camera. Included is an image of Dustin on tour in Iraq, wearing an ambiguous expression and surrounded by a dusty landscape.

Channel 249

Channel Sierra Leone Story Digital 249

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 29, 2008

Charback's witty post describes a fictional (but ripped from the headlines) situation of a corporate blogger who has to address a customer's negative, vocal, but accurate criticism on the customer's blog. The organization recently went through an extensive image/re-branding strategy.

Social Media 61

Social Media Media Remix Social 61