The Science Behind Engaging your Supporters

SEPTEMBER 27, 2018

There are many elements of your donation pages that can be adjusted to test their impact on the form’s conversion rates, including the headline, photos or images, and the number and layout of fields in the form. Testing several versions of your donation page will help you ensure the maximum amount of conversions.

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Classy

JUNE 16, 2021

To assist with participants’ success, nonprofits can create fundraiser toolkits that provide guidance both technically for the peer-to-peer fundraising sign-up process and strategically for outreach to potential donors. Adding screenshots of the registration page and links to additional resources further clarifies your instructions.

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Fundraising Haiti Instruction Instructional 94

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2013

Image from Flickr by Xurble. charity: water , a nonprofit that brings clean and safe drinking water to people in developing nations, is leading the way when it comes to redefining nonprofit marketing; they are exceptional at inbound marketing, focusing on creating powerful content to inspire people to join their cause.

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Charity Lesson Marketing Digital 128

Get Fully Funded

NOVEMBER 2, 2021

Component #2: A short paragraph that nudges the donor toward giving Once you’ve hooked people in with your headline, it’s time to fan the flames you’ve kindled in their heart with a very short paragraph designed to pull them in even closer. You have probably created special graphics and a slogan for your Giving Tuesday campaign.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 7, 2014

Craft good headlines. Here’s an excellent cheat sheet that can help you write more engaging headlines. Here’s more tactical tips from Upworthy: Find or create great content. Write at least 25 headlines —simply because your first one will likely suck. Avoid giving it all away in the headlines.

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Social Media Headline Media Social 101

NonProfit Hub

SEPTEMBER 18, 2015

There is a variety of email marketing software available to help you create an effective and visually-appealing email template, but not everybody has a budget for this. Pay Attention to Your Subject Line and Headline. If readers open the email, the headline will make a large difference in whether they read the entire email or not.

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email Marketing Headline Ratio 28

Tech Soup

JANUARY 19, 2017

This means that you must create a smooth mobile experience for your subscribers, from subject line to landing page. Recruit volunteers as email testers to get ongoing feedback on the layout, font size, embedded images, links, and the user experience once someone clicks on a link. Write less lengthy copy and better headlines.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 11, 2012

The art of writing good teaser headlines is critical to getting more interaction. Engaging photos, especially of local places and animals work well. Is it worth looking into creating a profile page for our Executive Director and having people subscribe to her updates to spread our message?” Cultivating Champions.

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Facebook Change Profile Impact 112

Get Fully Funded

AUGUST 1, 2022

Unfortunately, most email newsletters look like someone created it in a rush, throwing a bunch of random things together so they could call it done. Stay in touch with donors to create regular communications (consistency). Use headlines to let the reader know what to expect in each section. Good images. It’s meant to.

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Newsletter email Create Template 124

Care2

AUGUST 22, 2013

Create a broad annual online marketing calendar, which lays out the major marketing initiatives, campaigns, and priorities for the entire year. Timeline when you will create key content for upcoming campaigns, events and conferences, and marketing initiatives, and clarify who on the team is responsible for overseeing and implementing tasks.

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Nonprofit Tech for Good

NOVEMBER 7, 2020

WFP USA has posted a nearly 650-word story of Rani on their blog with a big headline, full-size photos, large text, and bold quotes. For the feature image, they used a photo of Rani looking directly at the camera. This eye-catching photo invited viewers to click to take a closer look.

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Channel Sierra Leone Story Digital 247

Connection Cafe

APRIL 2, 2014

Defining styles for different elements of the website including headlines, links, buttons, photos, form fields, promo items, etc. Some come to us and want to create a completely new brand. Typically we create visual designs in Adobe Photoshop or Adobe Illustrator. Methodology. Deliverables.

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Pamela Grow

DECEMBER 14, 2023

Include images of people. Multimedia elements like photos, videos, and audio break up long text blocks and allow readers to form a deeper connection with the subjects of your stories. You can conduct A/B testing by creating slightly different versions of important web pages like your homepage or donation page.

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Tips Storytelling Images Camera 59

Tech Soup

APRIL 1, 2015

Voices are constantly peppering you with how to simplify your donation form, employ stronger calls to action, and use headlines that even a 15-year-old playing a video game wouldn't be able to ignore. Create a team-based fundraising campaign. Pin something you pinned or an image from your site. Sign up for an event or class.

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Build Online Donor Newsletter 36

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 29, 2008

Flickr Photo from Wokka. Charback's witty post describes a fictional (but ripped from the headlines) situation of a corporate blogger who has to address a customer's negative, vocal, but accurate criticism on the customer's blog. The organization recently went through an extensive image/re-branding strategy.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 2, 2006

Based on photo entitled " Gear " from Flattop341's Flickr Industrial Set. Wikipedia's definition of widget also points to some popular, cultural, and technical, including: A comic book character and copyrighted image. There are beer widgets that create foamy heads in a canned beer, with the first one patented by Guiness.

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Widget Screencast Wikipedia Headline 61

Nimble AMS

DECEMBER 1, 2023

You can use your annual report to create meaningful connections with your readers. Here are f ive tips to get started: 1. Create a compelling report and show off your organization’s influence by leveraging exciting headlines, bright graphics, and photos.

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M+R

JANUARY 26, 2023

And with climate change creating more frequent, intense storms, it’s only going to get worse. An open question invites the reader in, creating a tension that can’t be resolved until they read on to find the answer. Climate change will create devastating changes in vulnerable areas like this. Devastation. We know that.

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email Work Sound Hurricane 110

Get Fully Funded

JUNE 11, 2023

Key #1: Create a Compelling Offer The “offer” is what you’re asking readers to support. To help create a sense of urgency, give a deadline for response, and reason for the deadline. They’ll skim through photos, images, and quotes that stand out. to create a professional look and feel. Your gift of $10.87

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Fundraising Guide Mail Gift 111

Classy

APRIL 5, 2021

Once the campaign is created, it can run on your website indefinitely, reducing your team’s workload while also giving your supporters a variety of ways to get involved. Create a concise, compelling appeal on your donation page. Use high-quality images or graphics to support your call to action. Consistency is key.

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Classy

AUGUST 23, 2021

Create a well-designed, cohesive crowdfunding campaign to support your mission on National Food Bank Day with these must-have elements. . Step 1: Upload a custom image to use as your headline. . Use a high-resolution image or engaging graphic with a customized description in each block to reflect what’s being shown.

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National Raise Headline Campaign 71

Greater Giving

NOVEMBER 9, 2023

They can’t find any impact measurement statistics for your nonprofit , and the images featured on your homepage are awkwardly sized and don’t readily communicate how your organization is making a difference. To avoid missing out on key support, create a stellar first impression with a strong nonprofit homepage.

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Strategy Nonprofit Guidelines Websites 59

Whole Whale

MARCH 28, 2023

It exists in the algorithms that govern your Facebook timeline, explains why YouTube always recommends the perfect video, or more recently, powers the Large Language Models (LLMs) like OpenAI’s Chat-GPT , Google’s Bard , or Bing’s AI Chatbot , and others that have made headlines. AI is becoming the ultimate nonprofit personal assistant.

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Tech Soup

JUNE 20, 2016

Maybe your organization was rushed when it created its donation page, or you simply haven't had staff time to dedicate to the task. Start with a Strong Headline. The single most effective way to improve a donation page is with a clear and compelling page headline. Display Powerful Images. spanhidden.

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Donation Money Headline Raise 36

Neon CRM

JUNE 6, 2023

If you create a strong blog, you have the launching point for dozens of other posts. You include images of Ruby as well as a video from the news clip when she was rescued. Ideally, the blog would be longer and include multiple images and pieces of media. It ends with two calls to action. Of course, this is just an example.

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Content Ideas Summary Metrics 52

Nonprofits Source

MARCH 21, 2018

They aren’t afraid to retweet relevant posts, or share photos. Go to their Twitter account and you will find some fantastic photos, not only taken by them but also those that have been shared by other relevant accounts. They even created a #92Yorkie Facebook community for members to share stories and continue engagement.

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Social Media Resource Marketing Media 109

Beth's Blog: How Nonprofits Can Use Social Media

JULY 24, 2014

As a content creator, one thing to keep in mind, that if you can create long-form by aggregating micro content or take the Lizzy Borden approach and chop up an existing long form content piece – either way if you create in this modular way you have both forms to publish. Flickr Image by theamarand. It’s that easy!

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Nonprofits Source

OCTOBER 11, 2017

In this article, I’m going to share a strategic marketing process that, when followed, will help you create content your audience will love. Implement – Identify and create content offers and promotion strategies that will get your message out to a qualified audience. Write A Headline That People Want To Click.

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Process Content Digital Marketing 98

Bloomerang

AUGUST 28, 2021

This month we’re covering building a major gifts program, but we’re going to be digging right into end-of-year through September as well as October through, you’re creating your campaigns, copywriting, how to ask, and everything in between. Have a short story with a photo if possible. Susan is in my program.

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Video Fundraising Guide Test 79

The Storytelling Non-profit

DECEMBER 5, 2021

Here are a few i deas you can try in your newsletter inspired by this one: Know who your target audience is for your newsletter Create content that your target audience actually wants to read. But what I really want to highlight is how they divide up the newsletter sections with great headlines. Not sure what that is?

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Newsletter Charity Headline Learning 62

Neon CRM

JULY 14, 2023

Thought leadership content helps to establish that voice as you create and share things that showcase expertise, creativity, and unique insights. Visuals: Also include images that journalists can use in their pieces about your organization, like logos, key personnel photos, and event pictures.

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Public Build Strategy Press 52

Nonprofit Tech for Good

DECEMBER 13, 2020

By Beth Singer , Principal at Beth Singer Design, LLC – a design firm that specializes in creating digital slide decks with editorial clarity and design that enable nonprofits to connect with audiences and move them from interest to action. Use a variety of photos or illustrations — and use them frequently. 7) Visual variety.

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Design Slides Tips Online 278

DNL OmniMedia

OCTOBER 22, 2020

Not only does ICA promote their mission using their main nonprofit website; this organization is so devoted to a pristine web presence that they built out an engaging, impressive website dedicated to their largest-ever capital campaign, the Create Amazing Campaign. Why This Nonprofit Website Stands Out. Why This Nonprofit Website Stands Out.

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Websites Organization Nonprofit Site 52

Connection Cafe

DECEMBER 22, 2013

million tweets and 914,000 photos shared, the Movember movement did something right. On Friday alone, there were 78,000 tweets and 10,000 photos shared of him. Tech Impact echoes words from BBCON and The Nonprofit Times in their post: 6 Tips For Creating A Better Donation Form. And I want more. And we talked.

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Story Nonprofit Social Media Content 54

Nonprofits Source

AUGUST 31, 2022

Web design that works in tandem with your nonprofit’s overall graphic design strategy can create a website that is functional, user-friendly, and visually appealing to foster deeper relationships with existing supporters and make a strong first impression on new audiences. These pages appear very clean and simple and are easy to create.

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