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How Much Money Should Your Nonprofit Be Raising Online?

Care2

One of the key questions I get from nonprofits is, “How much money should we be raising online?&# Today, Convio released the Convio Online Marketing Benchmark Index Study. This annual report analyzes the online fundraising performance of approximately 600 nonprofits that used the Convio platform in 2010.

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Hot Off The Presses: Convio Online Marketing Nonprofit Benchmark Index™ Study

Connection Cafe

Downtime may be hard to come by with SXSWi , NTC and AFP International activity this week, but just in case you have a few minutes to burn waiting for a flight, train or a panel to start, I’m arming you with some exhilarating reading material — the Convio Online Marketing Nonprofit Benchmark Index Study. percent in 2009.

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Roundup of 2009 Online Giving Stats

Robert Weiner

Convio released their 2010 Online Nonprofit Benchmark Study in March, based on results from nearly 500 clients. 69% of the organizations they looked at raised more online in 2009 than in 2008, while 31% raised less. Donors were still giving, but in smaller amounts. As Convio found, average gift size declined.

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Convio 2008 Innovator Awards

Care2

Each year, at the annual Convio Summit, Convio honors a few of their clients who have pushed the envelope with their online campaigns. Use of Convio's multi-lingual tools helped CI reach out to both English and Spanish speakers. They promoted the campaign through social media sites and raised $300k online within two months.

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Major Donors are Multichannel

Connection Cafe

If you've read our major donor study The Wired Wealthy: Using the Internet to Connect with Your Major and Middle Donors , published in 2008 by Convio , Sea Change Strategies , and Edge Research , then you already know a few important things about major donors: half of wired major donors say that online giving is their preferred giving method.

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Why Donor Cultivation is the Best Thing Since Sliced Bread

NonProfit Hub

In the world of fundraising, donor cultivation is king. Too often organizations skimp on donor cultivation. Why spend time on donor cultivation? Not only can you cultivate affordably, it’s also infinitely cheaper to keep a donor than to acquire a new one. The same is true for your donors. It’s an exchange.

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Convio 2008 Innovator Awards - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

Use of Convios multi-lingual tools helped CI reach out to both English and Spanish speakers. 58,000 people voted (12% of total file) and Defenders acquired 9000 new donors, raising $50k using "soft" asks within two emails. They promoted the campaign through social media sites and raised $300k online within two months.

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