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How Nonprofits Can Create & Track Conversions in Google Analytics 4

Nonprofit Tech for Good

She shares fundraising resources and guides on Karma Campaigns and offers Google Analytics and Google Ads , Facebook Ads , and lead generation services. To make the most of new features, nonprofits must know how to create and track conversions in GA4. Using UTMs to track how users arrive at a website What is a UTM?

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27 Recommended Affordable or Free Nonprofit Software Tools

Bloomerang

67% of nonprofits use a constituent relationship management system (CRM) to track donations and manage supporter communications. That’s just the start—nonprofit software tools come in many varieties, offering support for marketing, event planning, form building, and much more. Software solutions keep the nonprofit sector in motion.

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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

When you’re working with limited resources it can be a struggle to both get new people in the door and then keep them there once you do. Once you invest in some of these strategies, it’s important to track what works to engage with potential members. Will you send them additional content resources?

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Preparing Your Association for AI

Association Analytics

Popular AI tools like ChatGPT and Bard are continuously learning how to work faster and more efficiently, which can stir up a lot of feelings in us humans. Types of AI Tools To start, it’s important to know about some of the models already available to the public. LLMs are meant to produce conversational human language responses.

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Event Management Software for Nonprofits: Top Tools for 2024

Qgiv

And with the right event management tools, organizing your guests and tracking your fundraising progress can be done all in one place! Auction event software offers dedicated tools for managing and conducting auctions, both traditional and online. These tools help you reach your supporters no matter where they are.

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The End of Expertise and How Associations Must Adapt

The MatrixFiles

Members are asking for resources they can use to bring people together and enhance trust within their communities. Some medical associations are developing patient resources that have been double- and triple-vetted and that members can share with patients, building up the members’ credibility and authority.

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Thinking Outside the Traditional Non-Dues Revenue Box

Association Analytics

Where do you start, and what resources do you need? Each alternative presents its own set of challenges and opportunities and the task can feel overwhelming with leadership’s expectations on one side and resource constraints on the other. Is there an entirely new market you should explore?