The Science Behind Engaging your Supporters

SEPTEMBER 27, 2018

While it’s important to follow standard best practices, engagement rates depend highly on the preferences of one’s audience, which can vary greatly between nonprofits who serve a diverse array of communities and issues. If you’re ready to start improving your digital program through testing, here are five places to get started.

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Nonprofit Tech for Good

FEBRUARY 11, 2022

In the early, nascent days of the Internet, webmasters treated their users as if they were monoliths – everybody got the exact same pop-up, which ran on every page of the site – annoying users and suppressing conversion rates. Test out the options. Just as we test landing pages and emails, test the layout of your pop-ups too.

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Websites Work Test Nonprofit 300

Bloomerang

AUGUST 12, 2021

Do you know your organization’s donor retention rate? In 2019, Dr. Adrian Sargent bemoaned the fact that first-time donor retention rates were below thirty percent: “The USA still holds the record for the most shockingly poor pattern of results. Because according to the FEP, the 2020 repeat donor retention rate was 59.6%—whereas

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Retention Rate Donor Issue 115

sgEngage

MARCH 8, 2024

Open rates have become overinflated due to machine opens and, for the first time in 16 years of producing this report, we have determined that open rates are no longer a metric we can include. Unsubscribe rates did not change much.

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Benchmark Blackbaud Report Online 84

NetWits

AUGUST 4, 2011

Are you testing your email messages (i.e. And while you may have a hunch about the best day or time to send email, testing validates (or disproves) your theory. However, I don’t see enough nonprofits taking advantage of email testing. And while it does require a few extra steps, email testing doesn’t have to be time-consuming.

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Test email Mail Rate 177

Byte Technology

DECEMBER 29, 2016

Indeed, responsive sites that provide stellar visits—especially in the e-commerce industry—are proven to have better engagement, more conversion rates and, very importantly, better search engine rankings. Leave it to Google to come up with the industry-leading site testing app.

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Connection Cafe

OCTOBER 20, 2014

What caught my eye, though, was that as nonprofits sent significantly more fundraising emails, conversion rates went south. However, conversion rates of those emails dropped 25%. This is actually the second consecutive year fundraising email conversion rates have declined sharply , continuing a somewhat worrisome trend.

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Rate Conversation email Fundraising 55

Nonprofit Tech for Good

MAY 13, 2022

Are your conversion rates different for different audiences? Measure the success of your upgrade asks – do donors who come from your species extinction petition go on to be regular donors at a higher rate? Test with a couple of links to see how it all works. Are your conversion rates different for different audiences?

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Donor Track Facebook Campaign 278

Association Analytics

FEBRUARY 20, 2024

Registrations, subscriptions, downloads, clicks and page conversions are all reliable ways to determine what audiences are finding valuable. When it comes to judging what works, A/B testing – also called split testing or bucket testing – can help you compare the performance of two versions of content to see which one appeals more to viewers.

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Create Strategy Associations Registration 169

Candid

JUNE 4, 2024

In the 2021 New York City municipal elections, low-propensity voters who were engaged by nonprofits providing support and services in their communities and therefore seen as trusted messengers turned out at double the rate of those who were not. Here we’ll share what we’ve learned through a series of conversations with our grantee partners.

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New York New York City Issue Poll 64

Nonprofit Tech for Good

JANUARY 19, 2024

Over time, a high exit rate signals to search engines that your content is not helpful to visitors, which can negatively affect your ranking. The longer keyword targets your audience more precisely, leading to better engagement and conversion. This, in turn, impacts click-through rate (CTR).

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Action Practice Tips Seattle 253

.orgSource

APRIL 25, 2023

The Bureau of Labor Statistics projects that the unemployment rate will remain low, at 3.9% Before adding talent, have a thoughtful conversation. When a manager wants to add talent, have a thoughtful conversation,” Sarah advised. According to a survey by LinkedIn, 61% of U.S. workers are considering leaving their jobs in 2023.

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Application Statistics Culture Job 221

Association Analytics

OCTOBER 10, 2022

In today’s world, success is measured by more than just clicks and open rates. If you’re doing an A/B test or targeting your email to a certain segment, it will also be difficult to refine your list without real-time access to your data. This is important for conversion metrics or click-through success metrics.

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Analytics Marketing Taxonomy Module 169

Bloomerang

AUGUST 16, 2021

One of the biggest problems nonprofits face is improving their low donor retention rate. If you have no idea what a good or poor donor retention rate is, it’s difficult to measure your own performance. For example, retention rates tend to be higher for mid-level and major donors. Do more testing.

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Analytics Strategy Fundraising Benchmark 126

Whole Whale

SEPTEMBER 3, 2021

From what we know of the changes so far, the biggest impacts will be on open rate statistics and the ability to A/B test subject lines and preheader text. While open rate is a great statistic for assessing subject lines, luckily click-through rate still reigns supreme among email data. A/B Test Email Content.

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email Marketing Test Mail 104

Global Giving

APRIL 4, 2019

A : If your goal is to tell better stories to your donors and volunteers in order to engage them with your work, there is important data to analyze: Click rates and open rates for your emails. Subscribe and unsubscribe rates (weekly or monthly). Results from donor surveys or feedback forms.

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Conversation Data Fundraising Hints 52

M+R

DECEMBER 13, 2022

Adding eCommerce tracking means you can track your conversions back to specific promotions. Groups like the Union of Concerned Scientists and USA for UNHCR actually improved donation form conversion rates by showing more content to their paid traffic! Testing changes to your donation form to improve conversion rates.

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Fundraising America United States Track 82

Candid

AUGUST 18, 2021

But when looking at the bigger picture, even more valuable benefits become clear: Higher conversion rates through better-targeted donor lists. AI can generate predictions that help you: Create highly targeted mailing lists for appeals, reducing upfront costs and increasing conversion rates. AI for Nonprofits in Action.

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Course Fundraising Analysis Mail 130

Nonprofit Tech for Good

NOVEMBER 15, 2019

There is a higher website conversion rate and donors stay on the website longer because of more opportunities to engage with the software. Kindful places a heavy focus on data, giving the user access to donors’ giving history, wealth details, and rating for likelihood to give. Bloomerang is super conversion friendly.

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Relationship Software Management Pledge 233

Media Cause

JUNE 27, 2023

This can help improve your clickthrough and engagement rates and better solidify your organization in the minds of your audience. Track, Test, and Test Again The key to maximizing your return on investment is ensuring your campaign is set up for success on a foundational level.

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Social Media Guide Media Social 97

Forum One

JULY 15, 2021

is an opportunity to have meaningful and deliberate conversations that lead to greater involvement. This allows you to successfully test and evaluate your personalization strategies and tactics. Other common tactics include adding a first name into the body of an email or the subject line to test performance.

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Personal Test Demographics Analytics 100

M+R

OCTOBER 22, 2021

As a digital advertiser, are you… Having oddly specific nightmares about conversion tracking. Now I’m resting easy, and only having the normal dreams about conversion tracking. . How will I be able to measure conversion rates and assess the strength of my program? …this is the conversation for you.

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Phase Conversation Google Director 87

Nonprofit Tech for Good

JUNE 22, 2021

Set up a mobile payment option to boost conversion rates with a seamless experience that reflects your brand. Once you create your initial campaigns, there’s so much more you can do to think through and test the donor experience from start to finish. Respond personally to new donation activity.

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Action Fundraising Nonprofit Gift 286

Connection Cafe

AUGUST 16, 2018

As you try different scenarios, remember to expand your engagement strategy through testing, risk-taking, and evaluation. Technology is complex, so try not to get overwhelmed. Create a budget and make sure to allow time for adjustments. Start out small, learn as you go, and build a recognizable platform that you can utilize in the future.

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Museum Retention Conversation Rate 26

EveryAction

SEPTEMBER 20, 2016

I also tried out a lot of math jokes on her - check out the video to see how they landed, or read on for the highlights of our conversation. Goal: Engagement Metric: Overall Engagement Rate. Goal: Website traffic Metrics: Clickthrough Rate, Visits. Goal: Conversions Metric: Response Rate, Total Responses.

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Metrics Social Media Measure Media 100

Media Cause

JUNE 2, 2024

also increases the rate at which audiences remember brands, products, and ads. Learn from what’s working and start testing components like color and style elements. However, people are more likely to receive your message if you treat your content like a conversation vs. a memo, itinerary, or report.

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Audience Content Create Tips 59

Media Cause

JULY 23, 2021

For call extensions, enable phone call conversions reporting to assess which campaigns, ad groups, and keywords are most effective at driving call conversions. RSAs allow you to create and use multiple headlines and descriptions that Google then tests to see which combinations perform best.

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Google Grant Headline Tips 52

sgEngage

SEPTEMBER 28, 2021

increase in email conversion rate. Here’s a great read on the “death of the open rate. ”. Use a mobile online donation form integrated with Google AdWords so you can track transaction-specific conversions to better analyze your marketing efforts and donor acquisition. 1 in 40 online donors is a recurring monthly donor.

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Online Fundraising Benchmark Adwords 100

Nonprofits Source

APRIL 19, 2017

Result: 63% more donations, 55% higher conversion rate and a 2X ROI. Had a 55% increased conversion rate. Result: 119%-203% higher conversion rates. In some cases, organizations saw between 119% and 203% increase in overall conversions. Average click-through rate (CTR) of 3.4%. Facebook Pixel.

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Ideas Donation Online Strategy 111

Qgiv

APRIL 23, 2021

Studies have shown that adding videos to your landing page can increase conversion rates by 80%! A slow page can lead to decreased conversion rates. Each additional second of load time decreases your conversation rate. Test your landing page load times. That sounds amazing. That’s a wrap!

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Los Angeles Impact Donation Kansas City 116

Qgiv

DECEMBER 27, 2021

Splitting them into multiple steps will have a positive impact on your completion rates! Building multistep donation forms is a great way to improve your fundraising by increasing your forms’ conversion rates. First, have a conversation with others at your organization or on your board. How to set up an A/B test.

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Donation Comparison Newsletter Test 59

Bloomerang

JUNE 5, 2024

Make it as smooth as a great conversation. It’s an excellent way for both sides to test the waters without a total commitment. Keep the conversation going: Develop relationships with potential members through regular updates and check-ins. Describe not just the roles but the impact these roles have. Communicate the expectations.

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Director Guide Metrics Nonprofit 84

Whole Whale

SEPTEMBER 8, 2023

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? For nonprofits, this means rigorously testing different emotional appeals, stories, and calls-to-action and then reusing what proves most effective.

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Lesson Fundraising Digital Test 59

sgEngage

FEBRUARY 8, 2024

You can ask your grantees for feedback through surveys, interviews, focus groups, or informal conversations. You can also look at the response rates, completion rates, and error rates of your application to see if there are any issues or challenges. But you don’t have to overhaul your entire application at once.

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Application Leadership Grant Philanthropy 97

Classy

JULY 30, 2021

Adding a personal touch to your email subject lines can help you increase your click-through and open rates. This could make your email look like a conversation between two people rather than some larger organization reaching out. 5 Best Practices to Increase Your Email Open Rates With Sample Email Subject Lines. Make It Short.

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Sample email Campaign Fundraising 121

Classy

MAY 25, 2021

A strong conversion rate for your nonprofit donation page depends on a number of factors, including a clear call to action, mobile-responsive software , customized visuals, and a streamlined checkout process. Be sure to test and experiment to continually improve your conversions. . Deliver Your Form on Multiple Channels.

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Donation Tips Rate Mobile 67

sgEngage

SEPTEMBER 15, 2022

Isn’t it more of a success if potential solutions can be tested and co-created with stakeholders to deliver the greatest benefit? Redefine Success by Solution Testing. When you use new skills for solution testing, you have a space for learning that is safe, rewarded, and supported. Redefine Solution by Centering the Stakeholder.

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Collaboration Impact Test Grant 77