Care2

OCTOBER 15, 2013

That’s why you need to change the way you measure social media and declare a war on vanity metrics. For example, the only real way to measure sentiment and how people are feeling about your campaigns, your content, your work, and your impact is to analyze the conversations yourself. Why is Social Media Data Important?

Metrics 77

Metrics Social Media Media Social 77

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 5, 2009

I've been asking myself how can we leverage the addition of nonprofits and charities on the Twitter Suggested User List? I got up really early this morning PST time to fly to the East Coast for some trainings I'm doing. Sean points out the value of being on the list: In June the New York Times wrote about the “suggested user” list.

Twitter 95

Twitter Metrics Kiva Charity 95

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 3, 2011

You can download the slides here and listen to the recording here. The webinar was 90 minutes and she took us through step-by-step about how the new features work. At times it was confusing, complicated , and overwhelming, but I came away a couple of ways to think about the changes in terms of privacy. Who Are Sharing With?

Metrics 129

Metrics Facebook People Change 129

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 24, 2012

Deepening Engagement, One Drawing at a Time – guest post by Darren Barefoot. This story is about how we measured our results, and what conclusions we drew from the metrics. This story is about how we measured our results, and what conclusions we drew from the metrics. Unusually, traffic from Twitter was also above average.

Time 97

Time Cambodia Reddit Facebook 97

Beth's Blog: How Nonprofits Can Use Social Media

JULY 26, 2011

Twitter App Looks Up Zip Code to Tweet Your Legislator. They are integrating social media tactics to their online advocacy tool box with this Twitter tool. You just type in your zip code , and their Twitter handles are displayed with buttons that allow you to easily Tweet them about not cutting Medicaid.

Twitter 95

Twitter Google Facebook Broadcast 95

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 5, 2009

Twitter Lists: A Natural Evolution of Internet List Culture. He worked at Cern or the UN at the time and everyone wanted to view his public FTP folder - after all it was the "secret" folder.). Twitter lists lets you curate your followers and keep connected to smaller affinity groups of your choosing. Gopher Screen Capture.

Twitter 96

Twitter Work Files Library 96

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 21, 2009

to learn more about the methodology) of your twitter friends with search. Marshall's post will shows the top five people I'm having conversations with on Twitter and who respond to me: 1. Gahran has a lot of conversation with a lot of awesome people. Here's a mosaic: Get your twitter mosaic here. Jonathon D.

Twitter 91

Twitter Network Tools Map 91

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2009

You need to pick the right hard data points (fancy way of saying metrics) that will help you harvest insights to improve your social media strategy. For blogging, you have to use a couple of different tools to get the different metrics you need. I think engagement metrics are far more useful for evaluating reader interest.

Metrics 81

Metrics Social Media Strategy RSS 81

Nonprofit Tech for Good

JUNE 13, 2013

That said, below is selection of metrics to track and a brief explanation as to why. Email is still a very powerful tool for fundraising and the likely reason why donor conversion rates dropped in 2012 is because nonprofit e-newsletters are still formatted to primarily be read on desktop and laptop computers. Other Metrics.

Track 185

Track Mobile Media Fundraising 185

Beth's Blog: How Nonprofits Can Use Social Media

JULY 8, 2010

For the past few years whenever I doing a training or speak about nonprofits and social media and more recently when we’ve presented about the book, The Networked Nonprofit , someone always raises this concern: “Social media is a time suck.&#. It isn’t about following thousands and thousands of friends on Twitter.

Twitter 107

Twitter Network Tips Influence 107

NonProfit Hub

OCTOBER 25, 2016

Forget the hundreds of metrics that are being spat out and focus on what matters most for your nonprofit. For nonprofit marketers in particular, tracking conversion metrics on supporter behavior is what you should probably be focused on — versus just viewing vanity metrics of how many people have visited your website.

Analytics 28

Analytics Goal Conversation Rate 28

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 16, 2013

I spent a year co-writing on a book, “ Measuring the Networked Nonprofit ,” with measurement guru KD Paine because I felt strongly focusing on vanity metrics such as follower counts or Facebook likes was a waste of time. I didn’t get asked ”What are the best tools to measure followers on Twitter?”

Attitude 97

Attitude Social Media Measure San Francisco 97

Care2

MARCH 9, 2013

A lot of organizations focus more of their engagement efforts on Facebook than Twitter. Twitter can be a great platform to engage with people though, if campaigners take the time to have back and forth discussions and not just use Twitter to promote blog posts, press releases or fact sheets. Plus it can be a noisy space.

Twitter 76

Twitter Japan Stats Statistics 76

NonProfit Hub

FEBRUARY 4, 2021

This technique is ideal for those faced with such a task for the first time and not knowing where to start and how to set goals. As for the deadlines, you can return to that point at the very end when you write down all the points and can realistically forecast the time you may need to achieve each goal.

Marketing 88

Marketing Create Nonprofit Platform 88

Bloomerang

NOVEMBER 12, 2021

Your board is right: It’s time to evolve and inhabit the digital landscape. In fact, a study by Salesforce found the number one most valuable metric of success for service organizations is customer satisfaction. To figure this out, look at your website analytics, email analytics, conversion rates, social listening, and more. .

Analytics 106

Analytics Digital Tools Measure 106

Whole Whale

NOVEMBER 10, 2021

So when conversations about mobile strategy come up, the idea of an app hammers the nail. Of that time, roughly 88% of is spent on apps according to eMarketer reports. But while it may seem tempting to toss your organization’s own time and money into that pool, what does it mean to build an app? People spend 2.5

Mobile 96

Mobile Build Benchmark Rate 96

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2009

.    A few days ago, I asked " What are the best metrics to track your blog's ROI and make improvements? "     Reader engagement consists of metrics for: Conversation (commenting). We also check for metrics for existing posts for a set length of time. (We've

Metrics 71

Metrics Bookmarking Analysis Feeds 71

Whole Whale

SEPTEMBER 8, 2023

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? This runs counter to short-form trends on TikTok, Twitter, and YouTube that occupy our attention. Use time-limited offers to create urgency.

Lesson 59

Lesson Fundraising Digital Test 59

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 9, 2009

It got me thinking about managing multiples: multiple twitter accounts, multiple people tweeting from one account, and how do you tweet a network of affiliates or a movement. There are no official rules, although there is some great advice in the O'Reilly Twitter Book on this topic for corporate examples.

Twitter 85

Twitter Management Guidelines Profile 85

Nonprofit Tech for Good

AUGUST 29, 2010

At the time I was a skeptical blogger. 10 Social Media Metrics for Nonprofit Organizations. 10 Twitter Apps for Nonprofits. To Change.org , my clients , Twitter, Fundraising Success Magazine , TechSoup , and my dear, sweet husband for putting up with my social media obsession over the last five years.

Celebrate 226

Celebrate Tech Social Media Nonprofit 226

Nonprofit Tech for Good

DECEMBER 12, 2011

Whether you’ve been using social media for years, months, or days or you have yet to get started, the information and strategies in this chapter can save you a lot of time and frustration. Define Your Metrics and Create a Social Media ROI Spreadsheet. In the far left column of the spreadsheet, list the metrics that you want to monitor.

Social Media 217

Social Media Media Avatar Organization 217

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

Even better if you can tag the individual or do their Twitter handle. In this Twitter example below, the school is also encouraging the alumni network to RT this alum’s accomplishment. Be sure to use compelling photos and other visuals. Notice the the conversation is about the application deadline. ” 3.

Practice 107

Practice Tips Social Meme 107

Amy Sample Ward

DECEMBER 2, 2009

I come across so many great conversations, ideas, and resources across the web ever day. You can join the conversations in the comments, or click through to the original posts to find what others are saying. … So in this post my hope is to share with you what is unique about measuring one such channel, Twitter. ."

Web 114

Web Bookmarking Metrics Twitter 114

Amy Sample Ward

JULY 29, 2011

I normally separate my post-presentation blog posts and slides but think it will be valuable to group them together this time. Just because everyone in New York, the US and the world can subscribe to the New York Times, does not mean that the world is the community. Metrics Template. Defining Community. Engaging Community.

Social Media 178

Social Media Public Media Community 178

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 21, 2014

It’s obvious to anyone who spends time online that video is taking over the internet. And when video is paired with a continuous strategy and clear metrics for success, there is overwhelming evidence showing that it is a crucial, important investment for nonprofits. Video is cool, but it is also expensive (in time and money).

Video 139

Video Communication Strategy Stats 139

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 23, 2011

In the Networked Nonprofit “ Learning Loops , we illustrated how networked nonprofits do a real-time, lighter assessment process as they engage their community and make improvements and adjustments along the way. I didn’t understand it until I read the conversation on Twitter. No one knew what I was talking about.

Benchmark 95

Benchmark Network Learning API 95

Greater Giving

MAY 25, 2022

Hosting and marketing a successful event can require a significant investment of time and resources. Prepare ahead of time. Prepare ahead of time. When you spend time and money marketing to people who are unlikely to attend your event, your ROI will inevitably take a hit. These recommendations include: 1. Let’s jump in!

ROI 81

ROI Marketing Strategy Sponsor 81

Cloud 4 Good

MARCH 16, 2021

You will be able to hear how other organizations are overcoming challenges, innovating, and then add to the conversation by sharing your unique insight. Follow Cloud for Good, Salesforce, and other speakers on LinkedIn or Twitter to keep the conversation going. Tip 3: Keep the Momentum Going.

Illinois 52

Illinois Virtual Nonprofit America 52

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 20, 2007

Twitter reflections and insights have been the air. Chris Brogan's post says, " Twitter has changed my life." " I might also say that Chris's life changing experience on Twitter has had a ripple effect on two young Cambodian college students, Leng Sopharath and Champerom. re just using Twitter to scrape data?

Twitter 92

Twitter Influence Podcast Technorati 92

Amy Sample Ward

SEPTEMBER 13, 2011

I come across so many great conversations, ideas, and resources all over the web every day. You can join the conversations in the comments, or click through to the original posts to find what others are saying. Of course for us Ducks and most of you, this time of year is dominated by the ever-glorious year-end fundraising appeal.

Web 114

Web Seattle Pledge Bookmarking 114

Amy Sample Ward

APRIL 27, 2009

I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. The right metrics. Themes that people want to learn: new metrics structures can bubble up. funders of a 20th century mindset - what metrics speak to them. Can’t wait!

Social Media 102

Social Media Map Strategy Media 102

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 29, 2008

Twitter for me is mostly a listening tool. I do share URLs to my posts, but try to link to a conversation. Is Twitter A Traffic Tool, Not. This past month, for the first time, Twitter is now the #2 referral of visits to my blog, but only 1/3 of those referrals are from my own tweets. Maybe he'll get on Twitter.

Twitter 74

Twitter Ratio Google Artist 74

Beth's Blog: How Nonprofits Can Use Social Media

MAY 3, 2009

Photo by Smitty42 Lucy Bernholz has a great post called " Metrics Are Good, Unless They Are Bad " which talks about the problems we encounter when we're trying to measure hard to measure stuff - like social media, social return, and social enterprise. Several of us disagreed with the thesis money was the only one metric for success.

Measure 67

Measure Relationship Metrics ROI 67

Amy Sample Ward

JUNE 17, 2010

Last week, I had a fun time moderating the June #4Change Twitter Chat on Online Community Building. Thanks to all those who participated or followed along, and to those who will join the conversation now! What makes a Twitter chat different than a blog post, for example, is that the conversation is 1. co-created.

Community 132

Community Build Local Los Angeles 132

Qgiv

APRIL 21, 2023

Implement procedures to asess metrics. It’s a conversation. Twitter Blue is one of the first major social media subscription models that has emerged within the last year. The room was buzzing with conversations and new innovative solutions to help fundraisers be more efficient and effective. Be intimate with your data.

Social Media 52

Social Media Trend Storyboard Montana 52

Nonprofits Source

APRIL 19, 2017

Result: 63% more donations, 55% higher conversion rate and a 2X ROI. Had a 55% increased conversion rate. Environmental activists divided donors into audiences based on time spent as an activist: 0-6 month activist. Result: 119%-203% higher conversion rates. conversion rate) to donate $10.00 6-12 month activist.

Ideas 111

Ideas Donation Online Strategy 111

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 22, 2009

At that time the Facebook Causes was only two months old and in their conclusion they pointed out that fundraising on social networks was not a silver bullet and that it takes time. . And, as Tech Hermit blog notes, there was quite a discussion about this on Twitter. It's the relationship building and that takes time.

Washington 85

Washington Metrics Facebook Donor 85