Association Analytics

FEBRUARY 20, 2024

You can track metrics that will help you identify what’s working, including social media engagement, impressions and reach, database growth, event registration and attendance, and website visits and sessions. (You But in order to do that, you have to think about what you’ll do to engage them and how you’ll measure it ahead of time.

Create 169

Create Strategy Associations Registration 169

NetWits

APRIL 2, 2013

The conversation around email performance is wrong: open and click-through rates alone do not show constituent engagement. The annual report informs how organizations measure impact relative to their peers. And that’s what the conversation should be around: constituent engagement, not open and click-through rates.

Rate 139

Rate San Diego Open Benchmark 139

NonProfit Hub

OCTOBER 25, 2016

Forget the hundreds of metrics that are being spat out and focus on what matters most for your nonprofit. For nonprofit marketers in particular, tracking conversion metrics on supporter behavior is what you should probably be focused on — versus just viewing vanity metrics of how many people have visited your website.

Analytics 28

Analytics Goal Conversation Rate 28

Bloomerang

MAY 22, 2024

This frictionless experience not only increases conversion rates but also encourages spontaneous giving, as individuals are more likely to act when the process is convenient and hassle-free. With a simple and intuitive interface, audiences can contribute to the cause without leaving the story or navigating through multiple pages.

Storytelling 79

Storytelling Digital Integration Blended 79

Nonprofits Source

FEBRUARY 22, 2024

With it, you’ll shape the rest of your website to drive conversions If your nonprofit is already well-established, you may be able to glean audience information from your constituent relationship management system (CRM). Keep an eye on the following metrics for your site: Web traffic. Bounce rate. Conversion rate.

WordPress 52

WordPress Content Strategy Create 52

Bloomerang

AUGUST 16, 2021

One of the biggest problems nonprofits face is improving their low donor retention rate. If you have no idea what a good or poor donor retention rate is, it’s difficult to measure your own performance. For example, retention rates tend to be higher for mid-level and major donors. That which gets measured gets done!

Analytics 125

Analytics Strategy Fundraising Benchmark 125

sgEngage

JANUARY 17, 2024

The conversational nature of podcasts makes them a digestible way for supporters to learn about your nonprofit. You can visualize the marketing funnel with Fifty & Fifty’s diagram that outlines the awareness, consideration, and conversation phases. Interactive.

Audio 77

Audio Podcast Content Phase 77

Nonprofits Source

MAY 15, 2024

Conversion: The client returns to your site to complete their registration and receives an automated confirmation email from your organization. Collect digital marketing KPIs Key performance indicators (KPIs) are metrics used to measure your digital marketing success. These measurements should align with your campaign’s goals.

Map 52

Map Digital Business Marketing 52

sgEngage

MAY 30, 2024

Retaining top performers is likely a measure of your effectiveness and success in your role. Of course, many diverse factors contribute to retention or conversely, turnover, and the past several years have been rocky in this regard. It’s also objectively measurable through concrete KPIs.

Retention 81

Retention Management Tips Nonprofit 81

Nonprofits Source

APRIL 3, 2024

Understand Digital Engagement Metrics Before you launch your digital recruitment marketing campaign, you need to understand how digital engagement works so you can fine-tune your strategies accordingly. Stay aligned on what success means for your campaign by tracking and sharing engagement metrics with them.

Organization 52

Organization Online Influence Metrics 52

NTEN

JUNE 13, 2014

In addition to the conversations with participants in three separate tracks, #14LCS includes a stellar lineup of keynote speakers who will spark new conversations and nudge existing conversations to introduce new questions. How do we measure social change? This September 3-6, NTEN will debut the Leading Change Summit.

Measure 96

Measure Impact Chicago Metrics 96

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

The panel was on social media, adoption, and measurement. It was clear from the presentations that measurement is a critical piece of the puzzle. Measurement is a learning process that uses research and data to help make improvements, and is not just counting things up – “We have 5,000 fans!” ”).

Metrics 96

Metrics Facebook Data Measure 96

Get Fully Funded

JANUARY 5, 2024

Keep an eye on your metrics. Along with texts’ speed and unparalleled open rates , one of the biggest benefits of text marketing is how easy it is for your recipients to respond quickly and directly. Keep an eye on your metrics. Segment your list of contacts. Write tailored messages for every occasion.

Practice 59

Practice Puerto Rico Fundraising Metrics 59

The NonProfit Times

MAY 23, 2024

Average 2023 clickthrough rates were nearly identical to what they were in 2022 for GivingTuesday. However, the unsubscribe rate was nearly 25% less than what it had been the previous year despite the six emails being twice the total of three sent a year earlier. Fundraisers have other metrics available.

Test 52

Test email Spam United States 52

Media Cause

JULY 11, 2023

By analyzing data such as open rates and click-through rates, you can refine your email strategy to better resonate with your audience. Remember to always monitor the metrics and be ready to tweak the workflows based on the responses and engagement you are receiving. Monitor Open Rates. Track Click-Through Rates (CTR).

email 52

email Service Marketing Metrics 52

Pamela Grow

OCTOBER 30, 2023

Before you begin any project involving data analysis, start by clearly outlining your goal so you know which metrics to analyze. Under this framework, your nonprofit would create goals that are specific, measurable, achievable, relevant, and time-bound. First, we’ll cover how to determine your goals for your monthly giving program.

Analytics 52

Analytics Data Giving Metrics 52

Care2

OCTOBER 15, 2013

That’s why you need to change the way you measure social media and declare a war on vanity metrics. Last week during the Salsa Conference, I was asked this very question, why is social media data important - by Adrianne Burke, of Salsa Labs, during our panel Measuring Your Social Media. Why is Social Media Data Important?

Metrics 77

Metrics Social Media Media Social 77

DNL OmniMedia

MAY 25, 2022

Data Analytics for Nonprofits: 13 Key Nonprofit Metrics. We offer a number of analytics-related services including web analysis, strategic planning, digital measurement and testing, and data reporting and visualizations, so we can certainly assist your team. However, not all metrics will be useful for your organization’s strategy.

Analytics 52

Analytics Org Adwords Metrics 52

Association Analytics

FEBRUARY 14, 2022

We suggest that you have a conversation and not send a survey. Drive strategy by using data to inform your association’s strategy and departmental strategies as well as drive business metrics and KPIs. This will align the organization by having clear success metrics and KPIs. Ask your colleagues questions.

Analytics 169

Analytics Language Associations Case Study 169

Forum One

DECEMBER 22, 2022

This year, the need to check in is even more critical, as 2023 will usher in a whole new paradigm for a core part of digital strategy: web metrics. Investigate what’s required to mimic any vital reports or data you’re pulling in UA, and experiment with new metrics in GA4.

Time 72

Time Metrics Analytics Adopt 72

Whole Whale

MAY 11, 2022

Events have up to 25 parameters and are reusable All of the GA4 metrics are tracked and named slightly differently than UA GA4 has some new features that aren’t available in Universal Analytics, such as the ability to track user engagement across devices and platforms, and use AI to generate insights. Why UA Metrics won’t Match GA4.

Analytics 59

Analytics University Difference Metrics 59

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 15, 2013

This post summarizes the sessions I facilitated or participated in related to “ Measuring the Networked Nonprofit ,” which included a book signing, panel discussion in the Beacon Lounge , and a workshop with co-author KD Paine. They shared the story of one of their YouTube videos getting 1.5

Measure 98

Measure Data Facilitation Teen 98

Candid

AUGUST 18, 2021

Machine learning technology uses these patterns to train predictive algorithms that will measure specific propensities and make predictions. The most user-friendly AI tools will provide these insights in the form of predictive scores and rank metrics. Reduced overhead costs of broad fundraising outreach.

Course 130

Course Fundraising Analysis Mail 130

Bloomerang

NOVEMBER 12, 2021

They want us to invest in digital analytics tools to measure our efforts, but I’m not really sure what this will tell us. In fact, a study by Salesforce found the number one most valuable metric of success for service organizations is customer satisfaction. How are you measuring if you’re meeting or exceeding them?

Analytics 109

Analytics Digital Tools Measure 109

Candid

APRIL 13, 2021

In the language of Google Ads, donations are one of the most valuable conversions an organization can measure. A conversion is any measurable action that a visitor takes on your website. Common conversions include newsletter sign-ups, navigating through multiple pages, and of course, making donations. Impressions.

Grant 98

Grant Google Problem Analytics 98

Neon CRM

AUGUST 18, 2023

Measurable: Ensure your goal is measurable to track progress and success. This might include reaching a certain fundraising amount or achieving specific metrics like email open rates or donation page conversions. Here are some metrics for direct mail, email, and event fundraising campaigns to monitor over time.

Guide 52

Guide Fundraising Mail Metrics 52

Allegiance Group

FEBRUARY 27, 2024

It’s critical to actively track and measure your website traffic against your goals. These insights can give you a clear picture of what parts of your website — pages, images, forms, buttons — are working to drive conversions and which ones need some help. We consider this a primary conversion, and an example would be “make a donation.”

Analytics 52

Analytics Google Fundraising Track 52

EveryAction

AUGUST 11, 2016

Email deliverability is relatively easy to understand - it’s a measure of the success of email arriving in inboxes rather than, say, a junk folder. What email deliverability isn’t is a metric that enough nonprofit fundraisers look at to determine the efficacy of their email programs. Email service providers like Google and Yahoo!,

email 100

email Spam Money Fundraising 100

NTEN

NOVEMBER 8, 2011

This week, as part of Member Appreciation Month, we're talking about technology that supports communications and information, so I thought I'd share some of the metrics we use to track our effectiveness that don't really warrant a complete blog post in-and-of themselves. We'd also love to hear about your favorite metrics. Social Media.

Metrics 78

Metrics Communication Widget Social Media 78

CauseVox

MAY 9, 2023

Increases Open Rates : Everyone knows that writing effective subject lines is essential to increase email open rates. Measuring Success and Improving with ChatGPT ChatGPT isn’t just a great tool for drafting content. You can use ChatGPT to measure the success of your emails.

Examples 84

Examples email Communication Language 84

Qgiv

APRIL 9, 2024

This post features a video of animals available for adoption and encourages people with matching names to come and adopt, providing a conversation starter for community members in the comments! Understanding the metrics behind social media is key to evaluating the success of your social media and help you fine-tune your approach as you go.

Social Media 52

Social Media Media Guide Social 52

Qgiv

OCTOBER 21, 2021

These same metrics are important to track during crises to effectively determine which indicators can signal alarm. Reports generated around donor engagement can measure campaign involvement, giving history, and other trends that can help guide your strategic processes. Which campaign strategies generate the most donations?

Data 69

Data Metrics Nonprofit Analysis 69

Wild Apricot

DECEMBER 21, 2017

Sales Ops Metrics & KPIs. Performance Metrics Analyses. Selection of Key Sales Metrics to Adopt. Conversion Rates. Common Sales Operations Metrics & KPIs. Preferred metrics vary across teams and organizations. Here’s everything we’ll cover in this guide. Performance. Technology.

Synchronous 145

Synchronous Structure Metrics Knowledge Base 145

NTEN

APRIL 16, 2009

With more than ten years of experience under our collective belts, the best practices for evaluating email marketing campaigns are well established, but nonprofits continue to underutilize ways to measure and evaluate the success of these campaigns. You can divide the key metrics into offensive and defensive variables.

Metrics 53

Metrics email Campaign Rate 53

Whole Whale

SEPTEMBER 8, 2023

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? Study email subject lines and opening sentences that motivate instant open rates. The metrics showed the ads were not effectively driving growth.

Lesson 59

Lesson Fundraising Digital Test 59

Classy

JULY 14, 2021

Ways to measure your efficiency and success within each . How to Measure Success. Registrants: Classy aims to increase the total number of registrants for the Collaborative year over year, so Alexa’s team reviews this metric first. How to Measure Success. Experience Our Nonprofit Event On-Demand.

Virtual 105

Virtual Professional Marketing Fundraising 105

Connection Cafe

JANUARY 20, 2015

Where I see nonprofits often still coming up short, though, is measuring multi-channel results, especially beyond email conversions. If these other channels are now part of your campaigns, then you have to be able to measure them, too. Donation Form Conversion Rate. Main Website Conversions.

Metrics 20

Metrics Campaign Channel Conversation 20