Beth's Blog: How Nonprofits Can Use Social Media

APRIL 7, 2014

Keep A Running List of High Engagement Conversation Starters and Use Them Regularly. If you want engagement on social media channels, identify good conversation starters that are relevant to your audience, will ignite their passion or nostalgia about the subject matter. Craft good headlines. Measure, Test, Refine.

Social Media 101

Social Media Headline Media Social 101

Whole Whale

SEPTEMBER 8, 2023

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.”

Lesson 59

Lesson Fundraising Digital Test 59

EveryAction

SEPTEMBER 20, 2016

I also tried out a lot of math jokes on her - check out the video to see how they landed, or read on for the highlights of our conversation. If that's the case, you have the added advantage of getting to discover the types of content that are most appealing to your audience + testing what gets them to click.

Metrics 100

Metrics Social Media Measure Media 100

Media Cause

AUGUST 17, 2023

This shift brought better creative intelligence around ad strength—allowing you to see your ad strength in real time as you adjust headlines and descriptions for your RSAs. If you’re noticing high CPCs with certain keywords, do they have a strong CTR and/or are they leading to conversion actions?

Adwords 52

Adwords Campaign Search Headline 52

Candid

AUGUST 2, 2023

As extreme weather makes front-page headlines year-round, each news cycle brings fresh evidence that we are living in unprecedented times. Awareness of the critical relationship between climate change and natural disasters and that to address one means engaging with both is a crucial test for the sector.

Disaster 98

Disaster Action Change Hurricane 98

Nonprofits Source

APRIL 19, 2017

Result: 63% more donations, 55% higher conversion rate and a 2X ROI. Had a 55% increased conversion rate. Result: 119%-203% higher conversion rates. In some cases, organizations saw between 119% and 203% increase in overall conversions. conversion rate) to donate $10.00 Twitter Conversion Tracking.

Ideas 111

Ideas Donation Online Strategy 111

Classy

MAY 25, 2021

A strong conversion rate for your nonprofit donation page depends on a number of factors, including a clear call to action, mobile-responsive software , customized visuals, and a streamlined checkout process. Be sure to test and experiment to continually improve your conversions. . Check out how the Eat.Learn.Play.

Donation 67

Donation Tips Rate Mobile 67

Allegiance Group

MAY 16, 2023

From landing pages and standalone microsites to homepage-only redesigns and light brand refreshes, these approaches can provide targeted and cost-effective ways to improve your online presence, drive conversions, and further your organization’s mission. Use standalone microsites.

Websites 52

Websites Alternative Nonprofit Conversation 52

The Fundraising Authority

MAY 8, 2021

We recommend selecting a lower limit as you'll need to leave some budget for testing. Be sure to set up an ad for each keyword that includes that keyword in the headline and the description. Get the most out of them by setting up some conversion goals. Budget Cap Budget Cap - you can set your budget cap. all networks).

Grant 152

Grant Google Search Application 152

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 23, 2012

Earlier this month, MomsRising tested a strategy to reach Latinos with information on the Affordable Care Act (or health care reform) by tweeting about a range of issues including ACA during a Latino State of the Union event hosted by MALDEF. MomsRising also has a social media reach of 3.5 million readers on the blog, Facebook and Twitter.

Twitter 101

Twitter Support Build Newsletter 101

Nonprofit Tech for Good

MAY 25, 2024

While the big names like The Red Cross and Make a Wish have the headlines and the brand recognition, most nonprofits are bootstrapped organizations filled with passionate workers and volunteers doing what they can with limited resources. 2) A/B Testing Not sure what subject line to go with? Test both! Which email copy is best?

Marketing 198

Marketing Fundraising Test Nonprofit 198

Care2

JUNE 25, 2009

Testing email subject lines and content is pretty easy with many email marketing tools, but there was never an easy way to do the same thing with webpages.until Google Optimizer. Here's a sample report: Google Optimizer also allows for "multivariate testing".

Websites 38

Websites Headline Strategy Test 38

Nonprofit Tech for Good

JANUARY 10, 2022

All accounts created after January 2018 must have conversion tracking in place in Google Ads and need to have at least one meaningful conversion per month. You should set up the conversion in Google Analytics and import it into Google Ads. Use Maximize Conversions for at least one Campaign. Use Lots of Keywords.

Google 341

Google Grant Guide Nonprofit 341

Get Fully Funded

MARCH 14, 2022

You can also emphasize your headlines and key phrases by bolding them, increasing the font size, and capitalizing the letters. Keep your explanations simple and conversational, as though you were telling a friend about the work your organization does. Test every page of your website and make sure it displays correctly on a phone.

Profit 124

Profit Websites Build Work 124

Byte Technology

FEBRUARY 21, 2017

WordPress site designers, owners and administrators all have something in common with one another: they all want to see their sites perform better: look more attractive: get more hits and conversions; see more pass-alongs and click-throughs; engage more repeat visitors etc. One great way is to initiate A/B split testing.

WordPress 100

WordPress Test Site Plugin 100

Care2

JUNE 25, 2009

Testing email subject lines and content is pretty easy with many email marketing tools, but there was never an easy way to do the same thing with webpages.until Google Optimizer. Here's a sample report: Google Optimizer also allows for "multivariate testing".

Site 28

Site Headline Strategy Test 28

Connection Cafe

JUNE 19, 2018

The endless news cycle with one outrageous headline after another and organizations continuing having to engage in rapid response work in this political climate. Optimize your moment by testing and be flexible enough to change course while in a campaign . But, things continue to seem crazy, right? Create your fundraising moment. .

Fundraising 22

Fundraising Advocacy Headline Survey 22

NTEN

JULY 28, 2010

Your online presence is not about your constituents starting the conversation: at first, it's about you having the chance to give your 30-second pitch about who you are, what you do, and why it's important. Conclusions indicate that the upper left of a page is the highest viewed area, headlines draw the eye before pictures, and more.

Method 52

Method Audience Design Question 52

Nonprofits Source

JANUARY 23, 2023

On the other hand, an effective design will encourage users to explore your site, resulting in more conversions (e.g., Set up valid conversion tracking. Any Google Ad Grant accounts using Smart Bidding or created after 2018 must have valid conversion tracking set up. Your ads must have at least 1 conversion per month.

Grant 52

Grant Google Guide Nonprofit 52

Pamela Grow

DECEMBER 14, 2023

When it comes to nonprofit marketing , understanding the types of emotional appeals that resonate with your unique audience will help you increase marketing engagement and conversions. Conduct A/B testing. You can conduct A/B testing by creating slightly different versions of important web pages like your homepage or donation page.

Tips 59

Tips Storytelling Images Camera 59

Museum 2.0

OCTOBER 30, 2013

Earlier this fall, I read this headline: "Stanford study: Participation in a cultural activity may reduce prejudice." Implicit Associations test. This test , which many of us have experienced in some form (perhaps at a science center), asks participants to sort words and pictures as quickly as possible.

Measure 47

Measure Arts People Museum 47

Connection Cafe

JUNE 9, 2011

No doubt about it, Lady Gaga is a conversation starter. Will today’s sweetheart stand the test of time? Are you, and your cause, prepared to handle the headlines when your celebrity takes a fall? Author: Rachel Muir. Lady Gaga & Celebrity Philanthropy. Notice the operative word here: energy. Fleeting flame.

Celebrate 48

Celebrate Philanthropy Homeless Headline 48

Nonprofits Source

NOVEMBER 3, 2017

Google’s mobile-friendly test tool is a quick way to check whether or not your pages are optimized for mobile devices: 7. I would recommend testing your LSI words using a keyword difficulty tool like SpyFu to assess potential ranking opportunities. Add your keyword to an image alt tag. Write long form content.

Beginner 91

Beginner Digital Marketing Guide 91

sgEngage

AUGUST 23, 2023

Capture attention with your headlines. Luckily, Google offers a feature that will cycle through headlines and descriptions. Even if you drive sufficient traffic and clicks, conversions are the ultimate testament to your ads’ effectiveness. Potential Cause: Ineffective Landing Pages Landing pages can cause low conversions.

Grant 72

Grant Google Guide Management 72

Care2

FEBRUARY 4, 2009

Although sadly our unabbreviated name is too long to fit the 25-character limit on ad headlines.) The Payoff In October, at the height of the election season, we managed to go over our Google Grants budget, spending $10,212 and earning a click-through rate of 6.43% and a conversion rate of 2.10%. They might even make a donation or two.

Grant 31

Grant Google Case Study Search 31

Nonprofits Source

SEPTEMBER 8, 2017

Is your audience most receptive to certain headlines or promotional offers? At the end of the day marketing is all trial and error, testing and comparing. Whether you’re a seasoned email pro or trying to improve campaign effectiveness, this cheat sheet is for you: 5 7 Email Marketing Conversion Mistakes To Avoid.

email 89

email Marketing Strategy Fundraising 89

Care2

FEBRUARY 7, 2009

Although sadly our unabbreviated name is too long to fit the 25-character limit on ad headlines.) The Payoff In October, at the height of the election season, we managed to go over our Google Grants budget, spending $10,212 and earning a click-through rate of 6.43% and a conversion rate of 2.10%. They might even make a donation or two.

Google 31

Google Grant Adwords Social Media 31

The Science Behind Engaging your Supporters

NOVEMBER 6, 2018

Feature a Clear Headline The first two questions of any visitor to a web page are: Where am I? The most effective way to answer both is with a clear and compelling page headline. The best headlines are succinct and to the point but also tap into the reason your donors are motivated to give in the first place. What can I do here?

Donation 56

Donation Headline Fundraising Images 56

Bloomerang

AUGUST 28, 2021

I’m going to share some website tweaks to help you boost your conversion rate for online gifts. I’ve tested it. It needs to be conversational. Test, test, test. Test everything in your email. Test every link in your donation form. Test your subject lines. So humor me.

Video 81

Video Fundraising Guide Test 81

Nonprofits Source

SEPTEMBER 8, 2017

Is your audience most receptive to certain headlines or promotional offers? At the end of the day marketing is all trial and error, testing and comparing. Whether you’re a seasoned email pro or trying to improve campaign effectiveness, this cheat sheet is for you: 5 7 Email Marketing Conversion Mistakes To Avoid.

email 45

email Marketing Strategy Fundraising 45

Care2

JULY 26, 2007

Email me (Justin at care2team.com) if youd like to help beta test it. And in response to the question of "intangible value," I think its about being able to access as many people as possible when your version of a Katrina hits or you have a window of opportunity where the issue youre working on hits the headlines. The irony).

Social Network 74

Social Network ROI Social Media Network 74

Care2

JULY 17, 2007

Email me (Justin at care2team.com) if youd like to help beta test it. And in response to the question of "intangible value," I think its about being able to access as many people as possible when your version of a Katrina hits or you have a window of opportunity where the issue youre working on hits the headlines. The irony).

Social Network 74

Social Network ROI Social Media Network 74

Care2

FEBRUARY 3, 2008

Email me (Justin at care2team.com) if youd like to help beta test it. And in response to the question of "intangible value," I think its about being able to access as many people as possible when your version of a Katrina hits or you have a window of opportunity where the issue youre working on hits the headlines. The irony).

ROI 53

ROI Social Network Social Media Advocacy 53

Nonprofits Source

MARCH 21, 2018

increase in customer service conversations on Twitter. You don’t just have to send newsletters, or witty headlines to get your message across. In a recent campaign Save the Children raised 4X more donations and decreased their costs by 76% by testing conversion-optimized ads. Twitter Statistics For Nonprofits.

Social Media 109

Social Media Resource Marketing Media 109

Tech Soup

JULY 30, 2015

These should be conversion-oriented pages with a clear purpose and clear call to action. Learn all of the rules here — just use discretion so you don't end up with a competitor in your headline. Set aside an hour or two every week to check on your ads, make updates, and develop new copy to test. Identify Landing Pages.

Adwords 36

Adwords Grant Google Impact 36

Connection Cafe

APRIL 1, 2014

Not your mission statement, but rather an elevator pitch – more conversational – something relatable. At the very minimum, try this technique on your existing homepage as a litmus test to see how you’re doing at present. A Simple Framework. The What > The How > The Results > The Ask. Write it down.

Google 54

Google Websites Nonprofit Design 54

Whole Whale

JUNE 5, 2020

This event was headlined by a collection of awesome comedians who came together to produce a massive telethon that was ultimately able to raise thousands of dollars. You could do a documentary screening, and then have an after-session and hold a conversation. Karaoke for a Cause. karaoke songs! Digital Tribute Wall.

Ideas 95

Ideas Fundraising Online Virtual 95